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Pinnwand

Pinnwand shows low returns (1.7%), but soft demand (-31.4% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 28% of 1,305 Bürobedarf & Schreibwaren niches · +4 vs the category median of 46

Market size 56Growth 9Conversion 20Competition 65Returns 82Price range 70Avg price 80Brand share 56Review moat 41Quality gap 53
This niche Category average · 1,305 niches

Is Pinnwand profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pinnwand is a €404K/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.

Pinnwand: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -31.4% over the last 90 days and 1.6% of searches end in a purchase.

€404K

revenue / yr

Units sold / yr40K
Search volume / yr-31.4%1.5M
Conversion rate1.6%
Avg price€17.12

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers21 · 40
Top-5 product click share46%
Open market29%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement94%
New entrants (1y)16· 8 succeeded
Avg rating4.4★
Avg reviews2,415

Top Pinnwand products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€16K€32K€49K€65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

40

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

46%

Top 20: 88%

Open market

25%

  • RAYLU PAPER31%
  • Lifewit17%
  • Bumusty15%
  • Penbinmall5%
  • DOLLAR BOSS4%
  • rokeblau4%

Pinnwand demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR1.6%Products35Brands21Top 5 Brands71%OOS Rate4.5%Rating4.4★Reviews2,415Avg BSR#18
40K30KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Top Pinnwand search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pinnwand651K/yr
  • pinnwand kork160K/yr
  • pinwand130K/yr
  • pinnwand modern42K/yr
  • korkwand84K/yr
  • pinnwand filz68K/yr
  • filz pinnwand54K/yr
  • kork pinnwand39K/yr
  • pinwand korktafel31K/yr
  • pinnwand groß49K/yr

What reviews say buyers love and hate about Pinnwand

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt15%

Super Produkt

beworben Vs Tatsächliches Produkt14%

Super genau wie beschrieben bin sehr Happy

Montage/Installation11%

Leichte Montage

Preis-Leistungs-Verhältnis9%

Super Preisleistung

Haftung/Klebrigkeit8%

Klebt wie verrückt

What buyers complain about

78% of reviews
Haftung/Klebrigkeit26%

Pinnwand hält nicht an der Wand

Qualität insgesamt24%

Sehr schlechte Qualität für den Preis

Gesamtgröße11%

Das Innenleben passt gar nicht zum Rahmen, also von der Größe her

Haltbarkeit4%

Hält nicht

Stärke3%

Sehr dünn und etwas instabil

Pinnwand return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
47%
2Farbe
16%
3Qualität insgesamt
8%
4Defekt Material/Teile
3%
5Haftung/Klebrigkeit
3%

Common Pinnwand questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pinnwand 50/100 on Amazon Germany — Worth a look. The niche generates €404K/yr across 35 tracked products. 8 of 16 products launched in the last 360 days are still selling. Search demand moved -31.4% over the last 90 days.
Search demand for Pinnwand on Amazon Germany peaks in Jan, where the busiest month runs 1.9× the quietest.