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Pinnwand

Maybe

An estimated 1.7% of orders come back. But demand is soft, at -31.4% this quarter, so Pinnwand is a Maybe.

Flapen Score
50
50 / 100
Top 28% of 1,305 Bürobedarf & Schreibwaren niches · +4 vs the category median of 46
Market size
€404K/yr1.5M searches / yr
90-day growth
-31.4%search demand this quarter
Competition
46%top-5 click share · 21 brands · 40 sellers

Flapen Score

Pinnwand against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Pinnwand is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pinnwand market on Amazon at a glance

Shoppers on Amazon Germany searched for Pinnwand 1.5M times last year and spent an estimated €404K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €404K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
1.6%
Market size, estimated
€404Ka year
Peak month
January1.9× the quietest month
Top search term
pinnwand651K searches a year

02 · Price

A sale here is worth €17.12.

Listings sell for €17.12 on average, from €4.91 to €38.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €17.12 that is €4K to €9K a year per listing.

Average price
€17.12inside the $15 to $100 sweet spot
Price range
€4.91–€38.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #18 within Präsentationszubehör. It carries 2,415 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
4.5%
Average rank
#18in Präsentationszubehör
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
2,415per listing
Listings tracked
35

04 · Newcomers

8 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pinnwand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

40

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

46%

Top 20: 88%

Open market

25%

  • Brand 131%
  • Brand 217%
  • Brand 315%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Pinnwand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Pinnwand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pinnwand651K/yr
  • pinnwand kork160K/yr
  • pinwand130K/yr
  • pinnwand modern42K/yr
  • korkwand84K/yr
  • pinnwand filz68K/yr
  • filz pinnwand54K/yr
  • kork pinnwand39K/yr
  • pinwand korktafel31K/yr
  • pinnwand groß49K/yr

Reviews and returns

What reviews say buyers love and hate about Pinnwand

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Haftung/Klebrigkeit”
1.7%of orders come back
“Pinnwand hält nicht an der Wand”
A buyer, on “Haftung/Klebrigkeit”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pinnwand questions

Answered from the same tracked data.