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Pinnadeln

prices mostly outside the sweet spot ($3.07–$10.62) — Pinnadeln doesn't clear our bar today.

Flapen Score

49
Skip it

Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46

Market size 27Growth 14Conversion 81Competition 64Returns 98Price range 0Avg price 16Brand share 86Review moat 64Quality gap 22
This niche Category average · 1,305 niches

Is Pinnadeln profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pinnadeln is a €116K/yr Amazon Germany market (242K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.

Pinnadeln: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.8% over the last 90 days and 8.5% of searches end in a purchase.

€116K

revenue / yr

Units sold / yr30K
Search volume / yr-22.8%242K
Conversion rate8.5%
Avg price€5.62

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers27 · 63
Top-5 product click share46%
Open market51%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement86%
New entrants (1y)5· 0 succeeded
Avg rating4.7★
Avg reviews954

Top Pinnadeln products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€12K€17K€23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 rising

Sellers

63

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

46%

Top 20: 89%

Open market

47%

  • Amazon Basics22%
  • Zhtulck7%
  • Casbomy7%
  • Dreamil7%
  • Skythrive6%
  • HIQU and HIST5%

Pinnadeln demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume242KCVR8.5%Products29Brands27Top 5 Brands49%OOS Rate4.0%Rating4.7★Reviews954Avg BSR#59
7K5KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Pinnadeln search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pinnadeln92K/yr
  • pinnwandnadeln35K/yr
  • pins für pinnwand15K/yr
  • pinnnadeln14K/yr
  • pinnwand nadeln13K/yr
  • pin nadel9K/yr
  • pinwand pins8K/yr
  • pinnnadeln pinnwand schön7K/yr
  • pinnwand pins8K/yr
  • pin nadeln6K/yr

What reviews say buyers love and hate about Pinnadeln

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Qualität insgesamt32%

Qualität geht so, an einer Pinnwand ok,

beworben Vs Tatsächliches Produkt13%

Macht was es soll

Preis-Leistungs-Verhältnis8%

Tolles Produkt zum kleinen Preis

Gesamtgröße8%

Passt alles schöne pins

Holzqualität7%

Tolle Holz Pins

What buyers complain about

100% of reviews
Haltbarkeit23%

aber nicht besonders haltbar.

Materialqualität17%

Daher nur weiche Materialien verwenden

beworben Vs Tatsächliches Produkt17%

Schein trügt etwas

Holzqualität17%

Holz löst sich von Metall bei festen Unterlagen

Stärke10%

Sind keine besonders Stabilen Reissnägel

Pinnadeln return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
51%
2Farbe
11%
3Funktionalität insgesamt
6%
4Materialqualität
6%
5Qualität insgesamt
5%

Common Pinnadeln questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pinnadeln 49/100 on Amazon Germany — Skip it. The niche generates €116K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -22.8% over the last 90 days.
Search demand for Pinnadeln on Amazon Germany peaks in Jan, where the busiest month runs 1.8× the quietest.