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Pin

Pin shows no brand lock-in (top 5 brands take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 10% of 1,305 Bürobedarf & Schreibwaren niches · +10 vs the category median of 46

Market size 23Growth 22Conversion 10Competition 95Returns 97Price range 85Avg price 52Brand share 97Review moat 34Quality gap 58
This niche Category average · 1,305 niches

Is Pin profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pin is a €93K/yr Amazon Germany market (913K searches/yr). The top 5 brands hold 20% of demand. Verdict: Worth a look — 56/100.

Pin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.4% over the last 90 days and 0.8% of searches end in a purchase.

€93K

revenue / yr

Units sold / yr8K
Search volume / yr-5.4%913K
Conversion rate0.8%
Avg price€12.23

Who owns the niche?

The top 5 brands hold 20% of demand, so 80% of the market is open.

80%

open market share

Brands · sellers99 · 336
Top-5 product click share19%
Open market80%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 111 products

Sponsored placement83%
New entrants (1y)19· 1 succeeded
Avg rating4.4★
Avg reviews3,124

Top Pin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

€0€2K€4K€6K€7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

99 falling

Sellers

336

Top-5 brand share

20%

Top 20: 52%

Top-5 click share

19%

Top 20: 48%

Open market

77%

  • QJJQ5%
  • Pagopace4%
  • salbsever4%
  • NineCiFun4%
  • NONSAR3%
  • Amazon Essentials3%

Pin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume913KCVR0.8%Products111Brands99Top 5 Brands20%OOS Rate6.6%Rating4.4★Reviews3,124Avg BSR#299
20K15KDec '25Jan '26Feb '26Mar '26Apr '26May '26

Top Pin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pin307K/yr
  • pink281K/yr
  • pins134K/yr
  • anstecker pin65K/yr
  • anstecker45K/yr
  • pins anstecker39K/yr
  • pin anstecker37K/yr
  • pinn5K/yr

What reviews say buyers love and hate about Pin

What buyers mention most, as a share of all reviews.

What buyers love

56% of reviews
Qualität insgesamt18%

Super produkt

Geschmack insgesamt6%

Schmeckt super

Farbe5%

Dream pink

beworben Vs Tatsächliches Produkt5%

Wie auf dem Foto

Feucht/Trocken4%

Gut durchfeuchtend

What buyers complain about

52% of reviews
Qualität insgesamt10%

Mehr Gag als Qualität

Haltbarkeit7%

teils schon abgefallen

Preis-Leistungs-Verhältnis6%

das Produkt ist total überteuert.

Gesamtgröße5%

fällt groß aus

Geschmack insgesamt5%

schmeckt uns nicht

Pin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
35%
2Farbe
9%
3Funktionalität insgesamt
6%
4Defekt Material/Teile
6%
5Materialqualität
5%

Common Pin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pin 56/100 on Amazon Germany — Worth a look. The niche generates €93K/yr across 111 tracked products. 1 of 19 products launched in the last 360 days are still selling. Search demand moved -5.4% over the last 90 days.
Pin buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.7%.