Is pin profitable to sell on Amazon Germany?

The niche generates €93K/yr across 111 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the pin niche?

99 brands and 336 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 20% of demand.

What do buyers complain about in pin?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.7%.

What does it cost to enter the pin niche?

Listings span €3.12–€94.47; the average listing price is €12.23 (sweet spot $15–$100). The average incumbent carries 3,124 reviews — the moat a new listing must climb.

Pin — €93K/yr Amazon DE Niche (2026)

Worth a look

Shows no brand lock-in (top 5 brands take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible20%

top-5 brand share — no brand owns this niche

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Incredible19%

top-5 click share — an open shelf

Price range

Great€3.12–€94.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.23

avg listing price — sweet spot $15–$100

Review moat

Okay3,123.87

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€93K

€93K/yr · 913K searches

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, pin is a €93K/yr Amazon Germany market (913K searches/yr). The top 5 brands hold 20% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

pin market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: €73K–€98K; units × avg price
Conversion rate: 0.8%
Avg BSR: #299
Page quality: 0%
Prime: 94%
Sponsored: 83%
Out of stock: 6.6%
Avg brand age: 39 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

99 falling

Sellers

336

Top-5 brand share

20%

Top 20: 52%

Top-5 click share

19%

Top 20: 48%

Open market

77%

QJJQ5%
Pagopace4%
salbsever4%
NineCiFun4%
NONSAR3%
Amazon Essentials3%

Demand

Weekly Amazon search volume, last 31 weeks — -5.4% search growth over the last 90 days.

Open Trend

Top pin search terms

pin307K/yr -8.5%0.0% conv.
pink281K/yr -13.4%0.2% conv.
pins134K/yr +0.7%1.6% conv.
anstecker pin65K/yr +10.2%0.9% conv.
anstecker45K/yr +1.8%0.5% conv.
pins anstecker39K/yr +3.3%0.7% conv.
pin anstecker37K/yr +22.2%0.8% conv.
pinn5K/yr -15.7%0.0% conv.

All search terms

Top pin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QJJQ Badeschuhe Herren Damen Cozislides Original Slippers Wolke Schlappen Super Weich Rutschfest Badelatschen Hausschuhe Sommer Pantoletten Badeschlappen Flip Flops Rosa 42-43 EU

QJJQ€14.864.3★2,851 rev

Pagopace Bezahlring - Pink Rosé PAGO - 7

Pagopace€94.475.0★1 rev

NineCiFun Hausschuhe Damen Winter Wärme Bequem Plüsch Memory Foam rutschfeste Indoor Pantoffeln(EU38/39 Pink)

NineCiFun€13.584.3★1,881 rev

NONSAR Bluse Damen Lässiges Hemd mit V-Ausschnitt 100% Baumwolle Lockere Passform Solide Dickes Oberteil Elegant mit Tasche(9353L Rosarot)

NONSAR€22.383.9★1,930 rev

50 Pairs Metall-Verschlussstift Rückseiten Tie Tack Pin Backs mit Blank Pins Stiftkappe Revers Stecknadelhalter Schmetterlingskupplung Rückseiten für Anstecker

salbsever€5.944.6★48 rev

Newest

by launch date

JAXICREY Anstecker Pin Enamel Pin Anstecker Brosche Pins Anstecknadeln Lustige Pins Hey You Dropped ThisPLEASE USE ITChaos zum Anstecken für Bags Taschen Alltag Arbeit Schule Partys Feiertage

JAXICREY€4.652 rev

5mo ago

Cuptacc Tunika Damen Sommer Trendy Locker V Ausschnitt Halbarm Top Damen Einfarbig Langes Mode Oversized Leicht Und Luftig T Shirt Knallrosa M Mittel

Cuptacc€11.4987 rev

6mo ago

ZAAYO Nahtlose Straight Leggings Damen Hohe Taille Flared Leggings Yoga Hosen Sport Yoga Legging Damen 31.5 Gym Yoga Pants Schlaghose Baby Pink S

ZAAYO€21.03402 rev

10mo ago

9 Stück Gans Emaille Pin Set Buchstaben Anstecknadeln und Ente Broschen Dekorative Abzeichen für Kleidung und Rucksack

YNR€7.3542 rev

1y ago

50 Pairs Metall-Verschlussstift Rückseiten Tie Tack Pin Backs mit Blank Pins Stiftkappe Revers Stecknadelhalter Schmetterlingskupplung Rückseiten für Anstecker

salbsever€5.9448 rev

1y ago

What buyers say about pin

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super produkt”

Geschmack insgesamt6%

“Schmeckt super”

Farbe5%

“Dream pink”

beworben Vs Tatsächliches Produkt5%

“Wie auf dem Foto”

Feucht/Trocken4%

“Gut durchfeuchtend”

Einfache Reinigung4%

“Auch das Reinigen klappt sehr einfach”

Eignung für Mischhaut4%

“Für einen GlasSkin look ist diese Maske ideal”

Preis-Leistungs-Verhältnis4%

“Preis-Leistung ok”

Weiches Gefühl3%

“Super kuschelig”

Gesamtgröße3%

“Passt”

What buyers complain about

Qualität insgesamt10%

“Mehr Gag als Qualität”

Haltbarkeit7%

“teils schon abgefallen”

Preis-Leistungs-Verhältnis6%

“das Produkt ist total überteuert.”

Gesamtgröße5%

“fällt groß aus”

Geschmack insgesamt5%

“schmeckt uns nicht”

Allergien5%

“Starke allergische Reaktion”

Geschmack4%

“Unter pink Grapefruit stelle ich mir was anderes vor- das Bittere fehlt völlig, die leicht fruchtige Note könnte irgendetwas sein”

Geräuschpegel4%

“Bürste ist nicht gerade leise”

Künstliche Süßstoffe4%

“der künstliche Süssstoff ist unverkennbar.”

Süße3%

“wird es schnell mal viel zu süß.”

Top return reasons

Gesamtgröße35%

Farbe9%

Funktionalität insgesamt6%

Defekt Material/Teile6%

Materialqualität5%

Transparenz4%

Qualität insgesamt4%

Breite2%

Geräuschpegel2%

Preis-Leistungs-Verhältnis2%

Common questions

Is pin profitable to sell on Amazon Germany?: The niche generates €93K/yr across 111 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the pin niche?: 99 brands and 336 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 20% of demand.
What do buyers complain about in pin?: Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.7%.
What does it cost to enter the pin niche?: Listings span €3.12–€94.47; the average listing price is €12.23 (sweet spot $15–$100). The average incumbent carries 3,124 reviews — the moat a new listing must climb.

pin