Is Pin profitable to sell on Amazon Germany?

Flapen scores Pin 56 out of 100 on Amazon Germany, a Maybe. Shoppers spend €93K a year across 111 tracked products. 1 of the 19 products launched in the last year cleared the first-year sales bar. Search demand grew -5.4% in the last 90 days.

How competitive is the Pin niche on Amazon Germany?

99 brands and 336 sellers compete in Pin on Amazon Germany. The top 5 Pin products take 19% of clicks, and the top 5 brands take 20%.

What do buyers complain about in Pin?

Pin buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Preis-Leistungs-Verhältnis. An estimated 0.7% of orders come back.

What does it cost to enter the Pin niche?

Pin sells for €12.23 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.12 to €94.47. The average product has 3,124 reviews, the count a new listing must catch up to.

Is Pin Worth Selling on Amazon DE?

Maybe

The top 5 brands take only 20% of clicks. But buyers convert on only 0.8% of searches, so Pin is a Maybe.

Filters No Dominant Brand

Flapen Score: 56
56 / 100Top 10% of 1,305 Bürobedarf & Schreibwaren niches · +10 vs the category median of 46
Market size: €93K/yr913K searches / yr
90-day growth: -5.4%search demand this quarter
Competition: 19%top-5 click share · 99 brands · 336 sellers

Flapen Score

Pin against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Pin is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Pin market on Amazon at a glance

Shoppers on Amazon Germany searched for Pin 913K times last year and spent an estimated €93K. The top 5 brands take 20% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 913K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €93K a year.

Searches, last 12 months: 913K
Growth, 90 days vs prior 90: -5.4%
Conversion, latest week: 0.8%
Market size, estimated: €93Ka year
Top search term: pin307K searches a year

02 · Price

A sale here is worth €12.23.

Listings sell for €12.23 on average, from €3.12 to €94.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €12.23 that is €0 to €1K a year per listing.

Average price: €12.23under the $15 to $100 sweet spot
Price range: €3.12–€94.47
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #299 within Klebebänder, Klebstoffe & Befestigungsmittel. It carries 3,124 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 94%
Out of stock, average day: 6.6%
Average rank: #299in Klebebänder, Klebstoffe & Befestigungsmittel
Average rating: 4.40 starsAmazon Germany average 4.37 stars
Average reviews: 3,124per listing
Listings tracked: 111

04 · Newcomers

1 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 19
Successful launches: 1Amazon's first-year sales bar
Average brand age: 39 months

Products

Top Pin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

99 falling

Sellers

336

Top-5 brand share

20%

Top 20: 52%

Top-5 click share

19%

Top 20: 48%

Open market

77%

Brand 15%
Brand 24%
Brand 34%
Brand 44%
Brand 53%
Brand 63%

Demand

Pin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top Pin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

pin307K/yr -8.5%0.0% conv.
pink281K/yr -13.4%0.2% conv.
pins134K/yr +0.7%1.6% conv.
anstecker pin65K/yr +10.2%0.9% conv.
anstecker45K/yr +1.8%0.5% conv.
pins anstecker39K/yr +3.3%0.7% conv.
pin anstecker37K/yr +22.2%0.8% conv.
pinn5K/yr -15.7%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Pin

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”

10%of negative reviews mention “Qualität insgesamt”

0.7%of orders come back

“Mehr Gag als Qualität”

A buyer, on “Qualität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Pin questions

Answered from the same tracked data.

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