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Personalisierte Geschenke

Maybe

An estimated 0.4% of orders come back. But buyers convert on only 0.2% of searches, so Personalisierte Geschenke is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 1,305 Bürobedarf & Schreibwaren niches · +10 vs the category median of 46
Market size
€141K/yr4.5M searches / yr
90-day growth
-14.3%search demand this quarter
Competition
19%top-5 click share · 85 brands · 115 sellers

Flapen Score

Personalisierte Geschenke against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Personalisierte Geschenke is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalisierte Geschenke market on Amazon at a glance

Shoppers on Amazon Germany searched for Personalisierte Geschenke 4.5M times last year and spent an estimated €141K. The top 5 brands take 24% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €141K a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
0.2%
Market size, estimated
€141Ka year
Peak month
December5.7× the quietest month
Top search term
personalisierte geschenke2.5M searches a year

02 · Price

A sale here is worth €16.44.

Listings sell for €16.44 on average, from €3.50 to €45.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €16.44 that is €2K to €4K a year per listing.

Average price
€16.44inside the $15 to $100 sweet spot
Price range
€3.50–€45.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #129 within Papierprodukte. It carries 1,051 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
63%
Out of stock, average day
4.7%
Average rank
#129in Papierprodukte
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,051per listing
Listings tracked
104

04 · Newcomers

8 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
8Amazon's first-year sales bar
Average brand age
31 months

Products

Top Personalisierte Geschenke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

85 falling

Sellers

115

Top-5 brand share

24%

Top 20: 59%

Top-5 click share

19%

Top 20: 53%

Open market

73%

  • Brand 17%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Personalisierte Geschenke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Personalisierte Geschenke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalisierte geschenke2.5M/yr
  • personalisierte geschenke männer543K/yr
  • personalisierte geschenke frauen412K/yr
  • personalisiert139K/yr
  • fotogeschenke152K/yr
  • foto106K/yr
  • foto geschenk87K/yr
  • personalisiertes geschenk66K/yr
  • fotogeschenk46K/yr
  • geschenk personalisiert55K/yr

Reviews and returns

What reviews say buyers love and hate about Personalisierte Geschenke

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geschenk Zweck”
14%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Personalisierte Geschenke questions

Answered from the same tracked data.