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Permanent Marker

brand-locked demand (top 5 brands take 100% of clicks) — Permanent Marker doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median

Market size 88Growth 20Conversion 98Competition 34Returns 99Price range 17Avg price 23Brand share 0Review moat 26Quality gap 19
This niche Category average · 1,305 niches

Is Permanent Marker profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Permanent Marker is a €1.6M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Permanent Marker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.2% over the last 90 days and 17.2% of searches end in a purchase.

€1.6M

revenue / yr

Units sold / yr250K
Search volume / yr-10.2%1.1M
Conversion rate17.2%
Avg price€8.26

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 104
Top-5 product click share65%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews3,894

Top Permanent Marker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€161K€321K€482K€642K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • edding83%
  • Amazon Basics6%
  • Schneider4%
  • STAEDTLER4%
  • BIC2%

Permanent Marker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR17.2%Products16Brands5Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews3,894Avg BSR#15
25K15KPrime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Permanent Marker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • edding289K/yr
  • edding schwarz264K/yr
  • permanent marker156K/yr
  • wasserfester stift54K/yr
  • edding 3000 schwarz51K/yr
  • edding 300047K/yr
  • wasserfeste stifte30K/yr
  • permanent marker schwarz36K/yr
  • edding schwarz wasserfest23K/yr
  • permanent marker wasserfest22K/yr

What reviews say buyers love and hate about Permanent Marker

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt22%

Super qualität

beworben Vs Tatsächliches Produkt18%

Erfüllen ihren Zweck

Schreiberfahrung11%

Besonders praktisch: Die Marker schreiben wirklich auf fast allen Oberflächen – egal ob Glas, Metall, Holz, Kunststoff oder Karton

Preis-Leistungs-Verhältnis10%

fairer Preis

Stift/Bleistiftqualität6%

Perfekt super Marker

What buyers complain about

74% of reviews
Qualität insgesamt13%

Flop

Preis-Leistungs-Verhältnis12%

19,98€ für 2 Erding 3000

Schreiberfahrung10%

es schreibt nicht mehr zuverlässig, mega enttäuschend.

Farbe10%

Edding schwarz

Feder-/Spitzenqualität8%

Etwas ungewohnte Spitze

Permanent Marker return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
12%
2Gesamtgröße
10%
3Funktionalität insgesamt
9%
4Dünn
8%
5Kompatibilität – insgesamt
7%

Common Permanent Marker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Permanent Marker 46/100 on Amazon Germany — Skip it. The niche generates €1.6M/yr across 16 tracked products. Search demand moved -10.2% over the last 90 days.
Search demand for Permanent Marker on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.