Is Permanent Marker profitable to sell on Amazon Germany?

Flapen scores Permanent Marker 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €1.6M a year across 16 tracked products. Search demand grew -10.2% in the last 90 days.

How competitive is the Permanent Marker niche on Amazon Germany?

5 brands and 104 sellers compete in Permanent Marker on Amazon Germany. The top 5 Permanent Marker products take 65% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Permanent Marker?

Permanent Marker buyers on Amazon Germany complain most about Qualität insgesamt, Preis-Leistungs-Verhältnis, and Schreiberfahrung. An estimated 0.1% of orders come back.

When does demand for Permanent Marker peak?

Search demand for Permanent Marker on Amazon Germany is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Permanent Marker niche?

Permanent Marker sells for €8.26 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.80 to €17.66. The average product has 3,894 reviews, the count a new listing must catch up to.

Permanent Marker

Fail

The top 5 brands take 100% of clicks, so Permanent Marker is a Fail.

Flapen Score: 46
46 / 100Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median
Market size: €1.6M/yr1.1M searches / yr
90-day growth: -10.2%search demand this quarter
Competition: 65%top-5 click share · 5 brands · 104 sellers

Flapen Score

Permanent Marker against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Permanent Marker is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Permanent Marker market on Amazon at a glance

Shoppers on Amazon Germany searched for Permanent Marker 1.1M times last year and spent an estimated €1.6M. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.2% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.6M a year.

Searches, last 12 months: 1.1M
Growth, 90 days vs prior 90: -10.2%
Conversion, latest week: 17.2%
Market size, estimated: €1.6Ma year
Peak month: November1.3× the quietest month
Top search term: edding289K searches a year

02 · Price

A sale here is worth €8.26.

Listings sell for €8.26 on average, from €1.80 to €17.66. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At €8.26 that is €50K to €66K a year per listing.

Average price: €8.26under the $15 to $100 sweet spot
Price range: €1.80–€17.66
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 200K–250K
Units per listing a year: 6,000–8,000
Revenue per listing a year: €50K–€66K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Schreib- & Korrekturbedarf. It carries 3,894 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings: 50%
Prime listings: 94%
Out of stock, average day: 0.0%
Average rank: #15in Schreib- & Korrekturbedarf
Average rating: 4.70 starsAmazon Germany average 4.37 stars
Average reviews: 3,894per listing
Listings tracked: 16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Permanent Marker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Brand 183%
Brand 26%
Brand 34%
Brand 44%
Brand 52%

Demand

Permanent Marker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Permanent Marker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

edding289K/yr -10.2%11.7% conv.
edding schwarz264K/yr -10.5%20.9% conv.
permanent marker156K/yr -9.7%6.5% conv.
wasserfester stift54K/yr -17.2%8.4% conv.
edding 3000 schwarz51K/yr -8.8%24.7% conv.
edding 300047K/yr -16.9%12.3% conv.
wasserfeste stifte30K/yr +13.7%3.6% conv.
permanent marker schwarz36K/yr -18.4%10.7% conv.
edding schwarz wasserfest23K/yr +18.1%20.4% conv.
permanent marker wasserfest22K/yr -5.6%5.5% conv.

Reviews and returns

What reviews say buyers love and hate about Permanent Marker

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Qualität insgesamt”

0.1%of orders come back

“Flop”

A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Permanent Marker questions

Answered from the same tracked data.

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