Is permanent marker profitable to sell on Amazon Germany?

The niche generates €1.6M/yr across 16 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (46/100).

How competitive is the permanent marker niche?

5 brands and 104 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in permanent marker?

Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Schreiberfahrung. The return rate is 0.1%.

When does demand for permanent marker peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the permanent marker niche?

Listings span €1.80–€17.66; the average listing price is €8.26 (sweet spot $15–$100). The average incumbent carries 3,894 reviews — the moat a new listing must climb.

permanent marker

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible17.2%

search→purchase rate — share of searches ending in a sale

Market size

Great€1.6M

€1.6M/yr · 1.1M searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,893.56

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€8.26

avg listing price — sweet spot $15–$100

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad€1.80–€17.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, permanent marker is a €1.6M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

permanent marker market data

Units sold / yr: 200K–250K; avg 6,000–8,000/product
Revenue / yr: €1.7M–€2.1M; units × avg price
Conversion rate: 17.2%
Avg BSR: #15
Page quality: 0%
Prime: 94%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

edding83%
Amazon Basics6%
Schneider4%
STAEDTLER4%
BIC2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top permanent marker search terms

edding289K/yr -10.2%11.7% conv.
edding schwarz264K/yr -10.5%20.9% conv.
permanent marker156K/yr -9.7%6.5% conv.
wasserfester stift54K/yr -17.2%8.4% conv.
edding 3000 schwarz51K/yr -8.8%24.7% conv.
edding 300047K/yr -16.9%12.3% conv.
wasserfeste stifte30K/yr +13.7%3.6% conv.
permanent marker schwarz36K/yr -18.4%10.7% conv.
edding schwarz wasserfest23K/yr +18.1%20.4% conv.
permanent marker wasserfest22K/yr -5.6%5.5% conv.

All search terms

Top permanent marker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

edding 3000 Permanentmarker - schwarz - 1 Stift - Rund-Spitze 1 5-3 mm - schnell trocknender Permanent Marker - wasserfest wischfest - für Karton Kunststoff Holz Metall - Universalmarker

edding€1.804.8★3,739 rev

edding 300 Permanentmarker - Schwarz - 10 Stifte - Rundspitze 1 5-3 mm - Wasserfest Schnell-trocknend - Wischfest - für Karton Kunststoff Holz Metall Glas (01: 10 Stifte - Schwarz)

edding€9.214.8★3,267 rev

edding 3000 Permanentmarker - schwarz - 10 Stifte - Rund-Spitze 1 5-3 mm - schnell trocknender Permanent Marker - wasserfest wischfest - für Karton Kunststoff Holz Metall - Universalmarker

edding€16.084.7★4,106 rev

edding 400 Permanentmarker - schwarz - 1 Stift - feine Rundspitze 1 mm - wasserfest schnell-trocknend - wischfest - für Karton Kunststoff Holz Metall Glas

edding€2.044.7★3,292 rev

Edding 300 Industry Permanent Marker - Rundspitze - Beschriftung von Karton Metall Gummi und Glas schwarz (1 5-3 mm 3er Pack)

edding€4.544.7★1,168 rev

Newest

by launch date

STAEDTLER Folienstift Lumocolor permanent wisch- und wasserfest auf fast allen Flächen Linienbreite F 0 6 mm nachfüllbar lange Lebensdauer 5 schwarze Universalstifte 318-9X

STAEDTLER€7.224,070 rev

3y ago

edding 300 Permanentmarker -10 Farben - 10 Stifte - Rundspitze 1 5-3 mm - wasserfest schnell-trocknend - wischfest - für Karton Kunststoff Glas Holz Metall Glas

edding€10.55290 rev

6y ago

Edding 300 Industry Permanent Marker - Rundspitze - Beschriftung von Karton Metall Gummi und Glas schwarz (1 5-3 mm 3er Pack)

edding€4.541,168 rev

6y ago

edding Permanentmarker schwarz 400-01 (4er Pack)

edding€8.08299 rev

7y ago

Amazon Basics Permanentmarker Schwarz 12er-Pack

Amazon Basics€6.0916,714 rev

9y ago

What buyers say about permanent marker

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super qualität”

beworben Vs Tatsächliches Produkt18%

“Erfüllen ihren Zweck”

Schreiberfahrung11%

“Besonders praktisch: Die Marker schreiben wirklich auf fast allen Oberflächen – egal ob Glas, Metall, Holz, Kunststoff oder Karton”

Preis-Leistungs-Verhältnis10%

“fairer Preis”

Stift/Bleistiftqualität6%

“Perfekt super Marker”

Gesamtgröße6%

“Passt”

Haltbarkeit5%

“Alles gut, Edding halt”

Wasserbeständigkeit5%

“Wasserfest auf fast allen Materialien”

Farbe4%

“Sehr schöne Farben”

Wischfestigkeit2%

“sie schmieren nicht,”

What buyers complain about

Qualität insgesamt13%

“Flop”

Preis-Leistungs-Verhältnis12%

“19,98€ für 2 Erding 3000”

Schreiberfahrung10%

“es schreibt nicht mehr zuverlässig, mega enttäuschend.”

Farbe10%

“Edding schwarz”

Feder-/Spitzenqualität8%

“Etwas ungewohnte Spitze”

trocken/leerTinte6%

“Alle Stifte sind trocken bei mir zumindest”

Trocknungszeit5%

“trocknet auch nicht vernünftig bzw. sehr langsam.”

Dicke4%

“Viel zu dick”

beworben Vs Tatsächliches Produkt4%

“Ich war irritiert: das entsprach so garnicht der Produkteschreibung”

Produktzustand4%

“Sie sahen neu aus. Aber schon merkwürdig. habe sie behalten.”

Top return reasons

Farbe12%

Gesamtgröße10%

Funktionalität insgesamt9%

Dünn8%

Kompatibilität – insgesamt7%

Qualität insgesamt6%

Produktzustand6%