Is pastell profitable to sell on Amazon Germany?

The niche generates €83K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (43/100).

How competitive is the pastell niche?

12 brands and 174 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in pastell?

Top complaints mined from reviews: Farbe, Hartes Gefühl, Qualität insgesamt. The return rate is 0.5%.

When does demand for pastell peak?

Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the pastell niche?

Listings span €3.20–€79.45; the average listing price is €16.60 (sweet spot $15–$100). The average incumbent carries 6,402 reviews — the moat a new listing must climb.

pastell

Skip it

Soft demand (-18.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Great€3.20–€79.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€16.60

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad6,401.76

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€83K

€83K/yr · 128K searches

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, pastell is a €83K/yr Amazon Germany market (128K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 43/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

pastell market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: €83K–€100K; units × avg price
Conversion rate: 3.9%
Avg BSR: #98
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

174

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

Faber-Castell56%
STABILO21%
Shuttle Art7%
Castle Art Supplies3%
Artistro3%
KALOUR2%
Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Open Trend

Top pastell search terms

pastellstifte42K/yr -19.9%2.0% conv.
buntstifte pastell13K/yr +1.8%4.8% conv.
stabilo pastell13K/yr -33.6%3.3% conv.
stifte pastell8K/yr -10.8%3.0% conv.
filzstifte pastell8K/yr -15.3%3.9% conv.
faber castell pastell buntstifte6K/yr -11.2%4.4% conv.
faber castell pastell6K/yr -9.6%4.7% conv.
faber castell buntstifte pastell7K/yr -19.3%6.8% conv.
pastell buntstifte7K/yr -34.8%3.9% conv.
buntstifte pastellfarben5K/yr -1.5%3.7% conv.

All search terms

Top pastell products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Faber-Castell - Buntstifte Set Sparkle 12 Pastell Farben Metalletui

Faber-Castell€7.494.7★1,960 rev

Faber-Castell - Buntstifte Set Metallic & Pastell 20-teilig

Faber-Castell€5.994.6★273 rev

STABILO - Premium-Filzstift - Pen 68 - Pastellove Set - 15er Pack

STABILO€11.094.8★8,938 rev

Shuttle Art Pastell Buntstifte Set 60 Buntstift pastell Pastellstifte macaron Buntstifte für Erwachsene Anfänger zum Malen Färben Zeichnen Holzstifte Farbstifte für Kinder

Shuttle Art€18.064.5★27,641 rev

STABILO - Pastellkreidestift - CarbOthello - ARTY+ - 24er Metalletui

STABILO€31.994.7★7,817 rev

Newest

by launch date

Faber-Castell - Buntstifte Set Jumbo Sparkle Pastell 10 Farben

Faber-Castell€16.0979 rev

7mo ago

APLI Kids 20084 Pastellstifte zweifarbig Set mit 12 Buntstiften mit doppelter Spitze (24 Farben) ergonomisches dreieckiges Design robuste Mine von 3 mm für Zeichnen und Kunst

APLI€4.1152 rev

1y ago

Artistro 24 Acrylstifte Dual Tip (Pinsel & Fein) Marker für Stoff Leinwand Stein Glas Holz Kalligrafie Scrapbooking Zubehör DIY & Geschenk für Kinder und Jugendliche Kunstset

Artistro€11.76183 rev

2y ago

Shuttle Art Pastell-Pinselstifte 56 Pastellfarben Doppelspitze Pinselmarker mit Fineliner-Spitze Filzstifte zum Zeichnen für Erwachsene Malen Skizzieren Kalligraphie und Tagebucheinträge

Shuttle Art€15.168,730 rev

2y ago

Shuttle Art Pastell Buntstifte Set 60 Buntstift pastell Pastellstifte macaron Buntstifte für Erwachsene Anfänger zum Malen Färben Zeichnen Holzstifte Farbstifte für Kinder

Shuttle Art€18.0627,641 rev

2y ago

What buyers say about pastell

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe45%

“Colorful”

Qualität insgesamt14%

“gewohnt gute Faber-Castell Qualität,”

Stift/Bleistiftqualität10%

“sehr gute Textmarker”

Zeichenerfahrung5%

“Ideal für Schule und zum Malen zu Hause”

beworben Vs Tatsächliches Produkt4%

“Wie beschrieben”

Preis-Leistungs-Verhältnis3%

“Preis/Leistung passt”

Haltbarkeit3%

“und langlebig”

Feder-/Spitzenqualität1%

“Zum malen und zeichnen zwar toll mit schöner Pinselspitze”

Speicherkapazität1%

“Spart auf jedenfall Platz in der federtasche”

Funktionalität insgesamt1%

“Hat geklappt”

What buyers complain about

Farbe15%

“Keine Farbe”

Hartes Gefühl10%

“Die Stifte sind ziemlich hart”

Qualität insgesamt9%

“Nicht bruchsicher/Schlechte Qualität”

Haltbarkeit8%

“Der Stift bricht ständig ab”

trocken/leerTinte5%

“Einige Filzstifte waren schon sehr Trocken”

Preis-Leistungs-Verhältnis5%

“Sein Geld nicht wert”

Anzeigefarben4%

“Farben nicht so intensiv wie dargestellt”

Feder-/Spitzenqualität4%

“Nach dem Anspitzen bricht die Spitze immer wieder ab, so dass die Stifte schnell verbraucht sind”

Geschenk Zweck4%

“Schade, wollte ich eigentlich verschenken”

Produktzustand4%

“Leider, habe ich einen gebrauchte Artikel”

Top return reasons

Farbe28%

Anzeigefarben8%

Geschenk Zweck8%

trocken/leerTinte6%

Qualität insgesamt6%

Defekt Material/Teile5%

Funktionalität insgesamt5%

Produktzustand4%

Dünn4%

Gesamtgröße2%

Common questions

Is pastell profitable to sell on Amazon Germany?: The niche generates €83K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (43/100).
How competitive is the pastell niche?: 12 brands and 174 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in pastell?: Top complaints mined from reviews: Farbe, Hartes Gefühl, Qualität insgesamt. The return rate is 0.5%.
When does demand for pastell peak?: Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
What does it cost to enter the pastell niche?: Listings span €3.20–€79.45; the average listing price is €16.60 (sweet spot $15–$100). The average incumbent carries 6,402 reviews — the moat a new listing must climb.

pastell

pastell market data

Competition & brand share

Demand & seasonality

Top pastell search terms

Top pastell products on Amazon

Top sellers

Newest

Trending

What buyers say about pastell

What buyers love

What buyers complain about

Top return reasons

Common questions

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