Pastell
FailDemand is soft, at -18.0% this quarter, so Pastell is a Fail.
- Flapen Score
- 43 / 100Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 4643
- Market size
- €83K/yr128K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 49%top-5 click share · 12 brands · 174 sellers
Flapen Score
Pastell against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Pastell is stronger. Inside it, weaker.
Market
The Pastell market on Amazon at a glance
Shoppers on Amazon Germany searched for Pastell 128K times last year and spent an estimated €83K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €83K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 3.9%
- Market size, estimated
- €83Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- pastellstifte42K searches a year
02 · Price
A sale here is worth €16.60.
Listings sell for €16.60 on average, from €3.20 to €79.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €16.60 that is €2K to €4K a year per listing.
- Average price
- €16.60inside the $15 to $100 sweet spot
- Price range
- €3.20–€79.45
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Schreib- & Korrekturbedarf. It carries 6,402 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #98in Schreib- & Korrekturbedarf
- Average rating
- 4.60 starsAmazon Germany average 4.37 stars
- Average reviews
- 6,402per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Pastell products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Faber-Castell - Buntstifte Set Sparkle 12 Pastell Farben Metalletui
- Price
- €7.49
- Rating
- 4.7/5
- Reviews
- 1,960
- Age
- 4y ago

Faber-Castell - Buntstifte Set Metallic & Pastell 20-teilig
- Price
- €5.99
- Rating
- 4.6/5
- Reviews
- 273
- Age
- 2y ago

STABILO - Premium-Filzstift - Pen 68 - Pastellove Set - 15er Pack
- Price
- €11.09
- Rating
- 4.8/5
- Reviews
- 8,938
- Age
- 3y ago

Shuttle Art Pastell Buntstifte Set 60 Buntstift pastell Pastellstifte macaron Buntstifte für Erwachsene Anfänger zum Malen Färben Zeichnen Holzstifte Farbstifte für Kinder
- Price
- €18.06
- Rating
- 4.5/5
- Reviews
- 27,641
- Age
- 2y ago

STABILO - Pastellkreidestift - CarbOthello - ARTY+ - 24er Metalletui
- Price
- €31.99
- Rating
- 4.7/5
- Reviews
- 7,817
- Age
- 18y ago
Trending
estimated 90-day click momentum
Derwent Pastellstifte Zeichnen & Ausmalen 24er-Set Ideal zum Mischen & Färben Professionelle Qualität 32992 1 Stück (24er Pack)
- Price
- €38.60
- Rating
- 4.6/5
- Reviews
- 3,128
- Age
- 17y ago

STABILO - Premium-Filzstift - Pen 68 - Pastellove Set - 12er Pack
- Price
- €10.65
- Rating
- 4.8/5
- Reviews
- 8,938
- Age
- 3y ago

Faber-Castell - Buntstifte Set Jumbo Sparkle Pastell 10 Farben
- Price
- €16.09
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 7mo ago

Faber-Castell 112136 - Farbstifte Pitt Pastellstifte 36 Künstlerfarbstifte im Metalletui verwischbare Farben
- Price
- €47.18
- Rating
- 4.8/5
- Reviews
- 3,020
- Age
- 18y ago

APLI Kids 20084 Pastellstifte zweifarbig Set mit 12 Buntstiften mit doppelter Spitze (24 Farben) ergonomisches dreieckiges Design robuste Mine von 3 mm für Zeichnen und Kunst
- Price
- €4.11
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago
Newest
by launch date
Faber-Castell - Buntstifte Set Jumbo Sparkle Pastell 10 Farben
- Price
- €16.09
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 7mo ago

APLI Kids 20084 Pastellstifte zweifarbig Set mit 12 Buntstiften mit doppelter Spitze (24 Farben) ergonomisches dreieckiges Design robuste Mine von 3 mm für Zeichnen und Kunst
- Price
- €4.11
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago

Artistro 24 Acrylstifte Dual Tip (Pinsel & Fein) Marker für Stoff Leinwand Stein Glas Holz Kalligrafie Scrapbooking Zubehör DIY & Geschenk für Kinder und Jugendliche Kunstset
- Price
- €11.76
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 2y ago

Shuttle Art Pastell-Pinselstifte 56 Pastellfarben Doppelspitze Pinselmarker mit Fineliner-Spitze Filzstifte zum Zeichnen für Erwachsene Malen Skizzieren Kalligraphie und Tagebucheinträge
- Price
- €15.16
- Rating
- 4.4/5
- Reviews
- 8,730
- Age
- 2y ago

Shuttle Art Pastell Buntstifte Set 60 Buntstift pastell Pastellstifte macaron Buntstifte für Erwachsene Anfänger zum Malen Färben Zeichnen Holzstifte Farbstifte für Kinder
- Price
- €18.06
- Rating
- 4.5/5
- Reviews
- 27,641
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
174
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 88%
Open market
8%
- Faber-Castell56%
- STABILO21%
- Shuttle Art7%
- Castle Art Supplies3%
- Artistro3%
- KALOUR2%
- Open — no brand owns it (6 brands, 8%)
Demand
Pastell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Pastell search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pastellstifte42K/yr
- buntstifte pastell13K/yr
- stabilo pastell13K/yr
- stifte pastell8K/yr
- filzstifte pastell8K/yr
- faber castell pastell buntstifte6K/yr
- faber castell pastell6K/yr
- faber castell buntstifte pastell7K/yr
- pastell buntstifte7K/yr
- buntstifte pastellfarben5K/yr
Reviews and returns
What reviews say buyers love and hate about Pastell
We read the reviews and the return reasons for every product selling here.
“Keine Farbe”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastell questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









