Is Pastell profitable to sell on Amazon Germany?

Flapen scores Pastell 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €83K a year across 29 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -18.0% in the last 90 days.

How competitive is the Pastell niche on Amazon Germany?

12 brands and 174 sellers compete in Pastell on Amazon Germany. The top 5 Pastell products take 49% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Pastell?

Pastell buyers on Amazon Germany complain most about Farbe, Hartes Gefühl, and Qualität insgesamt. An estimated 0.5% of orders come back.

When does demand for Pastell peak?

Search demand for Pastell on Amazon Germany peaks in Aug–Sep, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Pastell niche?

Pastell sells for €16.60 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €3.20 to €79.45. The average product has 6,402 reviews, the count a new listing must catch up to.

Pastell

Fail

Demand is soft, at -18.0% this quarter, so Pastell is a Fail.

Flapen Score: 43
43 / 100Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46
Market size: €83K/yr128K searches / yr
90-day growth: -18.0%search demand this quarter
Competition: 49%top-5 click share · 12 brands · 174 sellers

Flapen Score

Pastell against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Pastell is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Pastell market on Amazon at a glance

Shoppers on Amazon Germany searched for Pastell 128K times last year and spent an estimated €83K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €83K a year.

Searches, last 12 months: 128K
Growth, 90 days vs prior 90: -18.0%
Conversion, latest week: 3.9%
Market size, estimated: €83Ka year
Peak month: September2.0× the quietest month
Top search term: pastellstifte42K searches a year

02 · Price

A sale here is worth €16.60.

Listings sell for €16.60 on average, from €3.20 to €79.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €16.60 that is €2K to €4K a year per listing.

Average price: €16.60inside the $15 to $100 sweet spot
Price range: €3.20–€79.45
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€4K
Returns: 0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Schreib- & Korrekturbedarf. It carries 6,402 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #98in Schreib- & Korrekturbedarf
Average rating: 4.60 starsAmazon Germany average 4.37 stars
Average reviews: 6,402per listing
Listings tracked: 29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Pastell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

174

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

Brand 156%
Brand 221%
Brand 37%
Brand 43%
Brand 53%
Brand 62%
Open — no brand owns it (6 brands, 8%)

Demand

Pastell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Pastell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

pastellstifte42K/yr -19.9%2.0% conv.
buntstifte pastell13K/yr +1.8%4.8% conv.
stabilo pastell13K/yr -33.6%3.3% conv.
stifte pastell8K/yr -10.8%3.0% conv.
filzstifte pastell8K/yr -15.3%3.9% conv.
faber castell pastell buntstifte6K/yr -11.2%4.4% conv.
faber castell pastell6K/yr -9.6%4.7% conv.
faber castell buntstifte pastell7K/yr -19.3%6.8% conv.
pastell buntstifte7K/yr -34.8%3.9% conv.
buntstifte pastellfarben5K/yr -1.5%3.7% conv.

Reviews and returns

What reviews say buyers love and hate about Pastell

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Farbe”

15%of negative reviews mention “Farbe”

0.5%of orders come back

“Keine Farbe”

A buyer, on “Farbe”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Pastell questions

Answered from the same tracked data.

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