How competitive is the Pastell niche on Amazon Germany?

12 brands and 174 sellers compete in Pastell on Amazon Germany. The top 5 Pastell products take 49% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Pastell?

Pastell buyers on Amazon Germany complain most about Farbe, Hartes Gefühl, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Pastell niche?

Pastell sells for €16.60 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €3.20–€79.45. The average incumbent carries 6,402 reviews — the moat a new listing must climb.

Pastell

soft demand (-18.0% this quarter) — Pastell doesn't clear our bar today.

Flapen Score

Skip it

Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46

This niche Category average · 1,305 niches

Is Pastell profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pastell is a €83K/yr Amazon Germany market (128K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 43/100.

Pastell: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.0% over the last 90 days and 3.9% of searches end in a purchase.

€83K

revenue / yr

Units sold / yr6K

Search volume / yr-18.0%128K

Conversion rate3.9%

Avg price€16.60

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers12 · 174

Top-5 product click share49%

Open market10%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 29 products

Top Pastell products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Faber-Castell - Buntstifte Set Sparkle 12 Pastell Farben Metalletui

Price: €7.49
Rating: 4.7/5
Reviews: 1,960
Age: 4y ago

Faber-Castell - Buntstifte Set Metallic & Pastell 20-teilig

Price: €5.99
Rating: 4.6/5
Reviews: 273
Age: 2y ago

STABILO - Premium-Filzstift - Pen 68 - Pastellove Set - 15er Pack

Price: €11.09
Rating: 4.8/5
Reviews: 8,938
Age: 3y ago

Shuttle Art Pastell Buntstifte Set 60 Buntstift pastell Pastellstifte macaron Buntstifte für Erwachsene Anfänger zum Malen Färben Zeichnen Holzstifte Farbstifte für Kinder

Price: €18.06
Rating: 4.5/5
Reviews: 27,641
Age: 2y ago

STABILO - Pastellkreidestift - CarbOthello - ARTY+ - 24er Metalletui

Price: €31.99
Rating: 4.7/5
Reviews: 7,817
Age: 18y ago

Newest

by launch date

Faber-Castell - Buntstifte Set Jumbo Sparkle Pastell 10 Farben

Price: €16.09
Rating: 4.7/5
Reviews: 79
Age: 7mo ago

APLI Kids 20084 Pastellstifte zweifarbig Set mit 12 Buntstiften mit doppelter Spitze (24 Farben) ergonomisches dreieckiges Design robuste Mine von 3 mm für Zeichnen und Kunst

Price: €4.11
Rating: 4.4/5
Reviews: 52
Age: 1y ago

Artistro 24 Acrylstifte Dual Tip (Pinsel & Fein) Marker für Stoff Leinwand Stein Glas Holz Kalligrafie Scrapbooking Zubehör DIY & Geschenk für Kinder und Jugendliche Kunstset

Price: €11.76
Rating: 4.4/5
Reviews: 183
Age: 2y ago

Shuttle Art Pastell-Pinselstifte 56 Pastellfarben Doppelspitze Pinselmarker mit Fineliner-Spitze Filzstifte zum Zeichnen für Erwachsene Malen Skizzieren Kalligraphie und Tagebucheinträge

Price: €15.16
Rating: 4.4/5
Reviews: 8,730
Age: 2y ago

Shuttle Art Pastell Buntstifte Set 60 Buntstift pastell Pastellstifte macaron Buntstifte für Erwachsene Anfänger zum Malen Färben Zeichnen Holzstifte Farbstifte für Kinder

Price: €18.06
Rating: 4.5/5
Reviews: 27,641
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

174

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

Faber-Castell56%
STABILO21%
Shuttle Art7%
Castle Art Supplies3%
Artistro3%
KALOUR2%
Open — no brand owns it (6 brands, 8%)

Pastell demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume128KCVR3.9%Products29Brands12Top 5 Brands90%OOS Rate0.0%Rating4.6★Reviews6,402Avg BSR#98

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Top Pastell search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pastellstifte42K/yr -19.9%2.0% conv.
buntstifte pastell13K/yr +1.8%4.8% conv.
stabilo pastell13K/yr -33.6%3.3% conv.
stifte pastell8K/yr -10.8%3.0% conv.
filzstifte pastell8K/yr -15.3%3.9% conv.
faber castell pastell buntstifte6K/yr -11.2%4.4% conv.
faber castell pastell6K/yr -9.6%4.7% conv.
faber castell buntstifte pastell7K/yr -19.3%6.8% conv.
pastell buntstifte7K/yr -34.8%3.9% conv.
buntstifte pastellfarben5K/yr -1.5%3.7% conv.

What reviews say buyers love and hate about Pastell

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Farbe45%

“Colorful”

Qualität insgesamt14%

“gewohnt gute Faber-Castell Qualität,”

Stift/Bleistiftqualität10%

“sehr gute Textmarker”

Zeichenerfahrung5%

“Ideal für Schule und zum Malen zu Hause”

beworben Vs Tatsächliches Produkt4%

“Wie beschrieben”

What buyers complain about

67% of reviews

Farbe15%

“Keine Farbe”

Hartes Gefühl10%

“Die Stifte sind ziemlich hart”

Qualität insgesamt9%

“Nicht bruchsicher/Schlechte Qualität”

Haltbarkeit8%

“Der Stift bricht ständig ab”

trocken/leerTinte5%

“Einige Filzstifte waren schon sehr Trocken”

Pastell return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

28%

2Anzeigefarben

3Geschenk Zweck

4trocken/leerTinte

5Qualität insgesamt

Common Pastell questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pastell 43/100 on Amazon Germany — Skip it. The niche generates €83K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -18.0% over the last 90 days.