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Passwort Buch

Fail

Demand is soft, at -37.3% this quarter, so Passwort Buch is a Fail.

Flapen Score
39
39 / 100
Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 46
Market size
€81K/yr347K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
60%top-5 click share · 12 brands · 25 sellers

Flapen Score

Passwort Buch against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Passwort Buch is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Passwort Buch market on Amazon at a glance

Shoppers on Amazon Germany searched for Passwort Buch 347K times last year and spent an estimated €81K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
2.5%
Market size, estimated
€81Ka year
Peak month
January2.3× the quietest month
Top search term
passwort buch146K searches a year

02 · Price

A sale here is worth €9.33.

Listings sell for €9.33 on average, from €5.70 to €41.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €9.33 that is €933 to €2K a year per listing.

Average price
€9.33under the $15 to $100 sweet spot
Price range
€5.70–€41.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€933–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #234 within Kalender, Planer & Organizer. It carries 565 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#234in Kalender, Planer & Organizer
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
565per listing
Listings tracked
27

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Passwort Buch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

12%

  • Brand 124%
  • Brand 221%
  • Brand 313%
  • Brand 413%
  • Brand 511%
  • Brand 67%
  • Open — no brand owns it (6 brands, 12%)

Demand

Passwort Buch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Passwort Buch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • passwort buch146K/yr
  • passwort buch deutsch79K/yr
  • passwort26K/yr
  • passwortbuch36K/yr
  • passwortbuch deutsch12K/yr
  • passwörter buch8K/yr
  • passwortbuch mit register a-z deutsch19K/yr
  • password book8K/yr
  • passwort manager9K/yr
  • password4K/yr

Reviews and returns

What reviews say buyers love and hate about Passwort Buch

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Benutzerfreundlichkeit”
14%of negative reviews mention “Benutzerfreundlichkeit”
1.1%of orders come back
“Nicht so praktisch wie ich gedacht habe”
A buyer, on “Benutzerfreundlichkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Passwort Buch questions

Answered from the same tracked data.