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Passwort Buch

soft demand (-37.3% this quarter) — Passwort Buch doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 46

Market size 20Growth 6Conversion 31Competition 41Returns 93Price range 74Avg price 28Brand share 39Review moat 73Quality gap 35
This niche Category average · 1,305 niches

Is Passwort Buch profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Passwort Buch is a €81K/yr Amazon Germany market (347K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 39/100.

Passwort Buch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.3% over the last 90 days and 2.5% of searches end in a purchase.

€81K

revenue / yr

Units sold / yr13K
Search volume / yr-37.3%347K
Conversion rate2.5%
Avg price€9.33

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 25
Top-5 product click share60%
Open market19%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement81%
New entrants (1y)7· 0 succeeded
Avg rating4.5★
Avg reviews565

Top Passwort Buch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€12K€16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

12%

  • WEMATE24%
  • Häfft21%
  • HwxBen13%
  • Deepton13%
  • ZXHQ11%
  • BIROYAL7%
  • Open — no brand owns it (6 brands, 12%)

Passwort Buch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume347KCVR2.5%Products27Brands12Top 5 Brands81%OOS Rate11.7%Rating4.5★Reviews565Avg BSR#234
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Top Passwort Buch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • passwort buch146K/yr
  • passwort buch deutsch79K/yr
  • passwort26K/yr
  • passwortbuch36K/yr
  • passwortbuch deutsch12K/yr
  • passwörter buch8K/yr
  • passwortbuch mit register a-z deutsch19K/yr
  • password book8K/yr
  • passwort manager9K/yr
  • password4K/yr

What reviews say buyers love and hate about Passwort Buch

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Benutzerfreundlichkeit17%

Super Handhabung

beworben Vs Tatsächliches Produkt14%

Produkt wie beschrieben

Qualität insgesamt14%

Super Produkt

Design insgesamt11%

Sehr schönes Design

Dokumentenorganisation/Klassifizierung8%

Guter Organizer

What buyers complain about

72% of reviews
Benutzerfreundlichkeit14%

Nicht so praktisch wie ich gedacht habe

Qualität insgesamt14%

Schlechte Qualität

Gesamtgröße9%

klein, handlich

Stärke9%

Ist auch ziemlich klobig

Schreiberfahrung8%

Schreibprobleme wegen Unebenheiten durch Schloss

Passwort Buch return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
52%
2Farbe
6%
3Verriegelungsmechanismus
5%
4Defekt Material/Teile
5%
5Funktionalität insgesamt
5%

Common Passwort Buch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Passwort Buch 39/100 on Amazon Germany — Skip it. The niche generates €81K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -37.3% over the last 90 days.
Search demand for Passwort Buch on Amazon Germany peaks in Jan–Dec, where the busiest month runs 2.3× the quietest.