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Paris

Fail

Prices span $4.02–$12.59, mostly outside the sweet spot, so Paris is a Fail.

Filters Low Review Barrier
Flapen Score
27
27 / 100Ranks 1,255 of 1,305 Bürobedarf & Schreibwaren niches · −19 vs the category median of 46
Market size
€20K/yr235K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
96%top-5 click share · 6 brands · 27 sellers

Flapen Score

Paris against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Paris is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Paris market on Amazon at a glance

Shoppers on Amazon Germany searched for Paris 235K times last year and spent an estimated €20K. The top 5 brands take 96% of clicks. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
1.2%
Market size, estimated
€20Ka year
Top search term
paris209K searches a year

02 · Price

A sale here is worth €7.23.

Listings sell for €7.23 on average, from €4.02 to €12.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €7.23 that is €723 to €2K a year per listing.

Average price
€7.23under the $15 to $100 sweet spot
Price range
€4.02–€12.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€723–€2K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #497 within Papierprodukte. It carries 722 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#497in Papierprodukte
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
722per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Paris products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

27

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Paris search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26JanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Paris

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Einfache Reinigung”
0.8%of orders come back
“Ok. Hab nicht geschafft es sauber hin zu kriegen”
A buyer, on “Einfache Reinigung”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

Keep looking

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FAQ

Common Paris questions

Answered from the same tracked data.