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Papierrolle

Fail

Demand is soft, at -27.4% this quarter, so Papierrolle is a Fail.

Flapen Score
46
46 / 100
Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median
Market size
€110K/yr112K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
60%top-5 click share · 14 brands · 42 sellers

Flapen Score

Papierrolle against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Papierrolle is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Papierrolle market on Amazon at a glance

Shoppers on Amazon Germany searched for Papierrolle 112K times last year and spent an estimated €110K. The top 5 brands take 72% of clicks. Demand peaks in Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €110K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
7.0%
Market size, estimated
€110Ka year
Peak month
February1.7× the quietest month
Top search term
papierrolle52K searches a year

02 · Price

A sale here is worth €14.06.

Listings sell for €14.06 on average, from €2.48 to €33.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €14.06 that is €4K to €7K a year per listing.

Average price
€14.06under the $15 to $100 sweet spot
Price range
€2.48–€33.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€4K–€7K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Schule & Universität. It carries 1,726 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
47%
Out of stock, average day
0.0%
Average rank
#126in Schule & Universität
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
1,726per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Papierrolle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

42

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

23%

  • Brand 130%
  • Brand 216%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Papierrolle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Papierrolle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • papierrolle52K/yr
  • papierhandtücher rolle11K/yr
  • papier rolle9K/yr
  • papierrollen9K/yr
  • handtuchrollen papier5K/yr
  • papier rollen3K/yr
  • papiertücher rolle7K/yr
  • paper roll4K/yr
  • handtuchrolle4K/yr
  • papierwischtücher4K/yr

Reviews and returns

What reviews say buyers love and hate about Papierrolle

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Preis-Leistungs-Verhältnis”
20%of negative reviews mention “Gesamtgröße”
0.1%of orders come back
“Kleiner als erwartet”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Papierrolle questions

Answered from the same tracked data.