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Packpapier

Packpapier shows low returns (0.6%), but soft demand (-18.7% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 12% of 1,305 Bürobedarf & Schreibwaren niches · +9 vs the category median of 46

Market size 50Growth 16Conversion 77Competition 54Returns 97Price range 61Avg price 41Brand share 73Review moat 63Quality gap 37
This niche Category average · 1,305 niches

Is Packpapier profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Packpapier is a €278K/yr Amazon Germany market (337K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Packpapier: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.7% over the last 90 days and 7.6% of searches end in a purchase.

€278K

revenue / yr

Units sold / yr30K
Search volume / yr-18.7%337K
Conversion rate7.6%
Avg price€10.89

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers24 · 41
Top-5 product click share53%
Open market39%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement93%
New entrants (1y)5· 1 succeeded
Avg rating4.5★
Avg reviews968

Top Packpapier products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€22K€33K€45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

41

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

53%

Top 20: 92%

Open market

36%

  • OFITURIA19%
  • PAKNOR15%
  • Juvale10%
  • stoefflerpaper10%
  • BEIBOON7%
  • Hibmisy3%

Packpapier demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume337KCVR7.6%Products28Brands24Top 5 Brands61%OOS Rate6.1%Rating4.5★Reviews968Avg BSR#55
15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Packpapier search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • packpapier129K/yr
  • packpapier rolle78K/yr
  • verpackungspapier29K/yr
  • kraftpapier rolle26K/yr
  • packpapier rolle 100cm breit16K/yr
  • packpapier bögen9K/yr
  • paketpapier9K/yr
  • einpackpapier10K/yr
  • packpapier rolle 120cm breit7K/yr
  • packing paper4K/yr

What reviews say buyers love and hate about Packpapier

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Qualität insgesamt22%

Super Qualität

beworben Vs Tatsächliches Produkt10%

Alles geliefert, wie bestellt

Benutzerfreundlichkeit8%

problemlos

Preis-Leistungs-Verhältnis8%

Der Preis ist sehr fair im Vergleich zu Geschenkpapier-Rollen aus dem Supermarkt/Drogerie

Stärke8%

Stark, breit, robust

What buyers complain about

66% of reviews
Dicke30%

Ein wenig dünn

Preis-Leistungs-Verhältnis8%

überteuerter Preis

Haltbarkeit6%

Sie reißt leider so schnell ein, dass man sie doppelt legen muss

Gesamtgröße6%

ich finde 44cm Breite absolut unüblich

Farbe5%

Farbe passt nicht

Packpapier return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
64%
2Dünn
15%
3Preis-Leistungs-Verhältnis
4%
4beworben Vs Tatsächliches Produkt
3%
5Qualität insgesamt
3%

Common Packpapier questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Packpapier 55/100 on Amazon Germany — Worth a look. The niche generates €278K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -18.7% over the last 90 days.
Search demand for Packpapier on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.9× the quietest.