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Ordner Weiß

Fail

Demand is soft, at -31.6% this quarter, so Ordner Weiß is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size
€200K/yr141K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
51%top-5 click share · 10 brands · 31 sellers

Flapen Score

Ordner Weiß against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Ordner Weiß is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ordner Weiß market on Amazon at a glance

Shoppers on Amazon Germany searched for Ordner Weiß 141K times last year and spent an estimated €200K. The top 5 brands take 91% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €200K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
7.2%
Market size, estimated
€200Ka year
Peak month
August1.8× the quietest month
Top search term
falken ordner29K searches a year

02 · Price

A sale here is worth €19.74.

Listings sell for €19.74 on average, from €3.29 to €49.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €19.74 that is €5K to €10K a year per listing.

Average price
€19.74inside the $15 to $100 sweet spot
Price range
€3.29–€49.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #37 within Ringbücher & Zubehör. It carries 1,231 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
84%
Out of stock, average day
1.1%
Average rank
#37in Ringbücher & Zubehör
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
1,231per listing
Listings tracked
31

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Ordner Weiß products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

31

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

6%

  • Brand 153%
  • Brand 219%
  • Brand 310%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 6%)

Demand

Ordner Weiß search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Ordner Weiß search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • falken ordner29K/yr
  • ordner weiß24K/yr
  • ordner a4 weiß17K/yr
  • aktenordner weiß8K/yr
  • weiße ordner8K/yr
  • ordner falken8K/yr
  • falken8K/yr
  • falken ordner breit9K/yr
  • ordner weiss8K/yr
  • ordner a4 breit weiß8K/yr

Reviews and returns

What reviews say buyers love and hate about Ordner Weiß

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
31%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“Leider hat das nichts mehr mit deutscher Qualität zu tun”
A buyer, on “Qualität insgesamt”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ordner Weiß questions

Answered from the same tracked data.