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Ordner Weiß

soft demand (-31.6% this quarter) — Ordner Weiß doesn't clear our bar today.

Flapen Score

49
Skip it

Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46

Market size 39Growth 9Conversion 76Competition 57Returns 98Price range 75Avg price 87Brand share 23Review moat 57Quality gap 23
This niche Category average · 1,305 niches

Is Ordner Weiß profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ordner Weiß is a €200K/yr Amazon Germany market (141K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.

Ordner Weiß: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.6% over the last 90 days and 7.2% of searches end in a purchase.

€200K

revenue / yr

Units sold / yr13K
Search volume / yr-31.6%141K
Conversion rate7.2%
Avg price€19.74

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers10 · 31
Top-5 product click share51%
Open market9%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement68%
New entrants (1y)4· 1 succeeded
Avg rating4.6★
Avg reviews1,231

Top Ordner Weiß products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€20K€30K€40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

31

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

6%

  • FALKEN53%
  • DONAU19%
  • Leitz10%
  • Swissee5%
  • Eazy3%
  • OFFICER PRODUCTS3%
  • Open — no brand owns it (4 brands, 6%)

Ordner Weiß demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume141KCVR7.2%Products31Brands10Top 5 Brands91%OOS Rate1.1%Rating4.6★Reviews1,231Avg BSR#37
4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Top Ordner Weiß search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • falken ordner29K/yr
  • ordner weiß24K/yr
  • ordner a4 weiß17K/yr
  • aktenordner weiß8K/yr
  • weiße ordner8K/yr
  • ordner falken8K/yr
  • falken8K/yr
  • falken ordner breit9K/yr
  • ordner weiss8K/yr
  • ordner a4 breit weiß8K/yr

What reviews say buyers love and hate about Ordner Weiß

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Qualität insgesamt35%

Super Produkt

Preis-Leistungs-Verhältnis15%

Preisgünstig

Dokumentenorganisation/Klassifizierung14%

So habe ich mich sehr gefreut, meine Unterlagen in diese neuen und smoothen Ordner umzupacken

Farbe12%

Richtig schöne Farben

beworben Vs Tatsächliches Produkt6%

Wie abgebildet

What buyers complain about

80% of reviews
Qualität insgesamt31%

Leider hat das nichts mehr mit deutscher Qualität zu tun

Defekt Material/Teile9%

1 Feststeller defekt

beworben Vs Tatsächliches Produkt7%

Nicht wie Beschreibung

Stärke6%

Absolut instabil

Preis-Leistungs-Verhältnis6%

Schade ums Geld, sie sind ja nun nicht gerade günstig

Ordner Weiß return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
23%
2Defekt Material/Teile
15%
3Farbe
14%
4Qualität insgesamt
9%
5Preis-Leistungs-Verhältnis
5%

Common Ordner Weiß questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ordner Weiß 49/100 on Amazon Germany — Skip it. The niche generates €200K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -31.6% over the last 90 days.
Search demand for Ordner Weiß on Amazon Germany peaks in Aug, where the busiest month runs 1.8× the quietest.