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Ordner Schwarz

a small market ($41K/yr) — Ordner Schwarz doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46

Market size 10Growth 11Conversion 69Competition 41Returns 99Price range 66Avg price 77Brand share 38Review moat 58Quality gap 30
This niche Category average · 1,305 niches

Is Ordner Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ordner Schwarz is a €41K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 43/100.

Ordner Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.7% over the last 90 days and 6.2% of searches end in a purchase.

€41K

revenue / yr

Units sold / yr4K
Search volume / yr-27.7%41K
Conversion rate6.2%
Avg price€15.95

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 59
Top-5 product click share60%
Open market18%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement82%
New entrants (1y)3· 1 succeeded
Avg rating4.6★
Avg reviews1,196

Top Ordner Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€6K€8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

59

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

12%

  • FALKEN24%
  • Amazon Basics17%
  • Leitz16%
  • DINOR14%
  • DONAU10%
  • IC-Office6%
  • Open — no brand owns it (5 brands, 12%)

Ordner Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR6.2%Products22Brands11Top 5 Brands82%OOS Rate2.2%Rating4.6★Reviews1,196Avg BSR#40
15K10KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 8.5×

Top Ordner Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ordner schwarz16K/yr
  • ordner a4 schwarz9K/yr
  • schwarze ordner5K/yr
  • ordner a4 breit schwarz5K/yr
  • ordner schwarz breit4K/yr
  • aktenordner schwarz3K/yr

What reviews say buyers love and hate about Ordner Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Qualität insgesamt39%

Super Produkt

Dokumentenorganisation/Klassifizierung16%

sehr stabile Kunststoffordner - ideal für den Transport im Schulranzen und co

Preis-Leistungs-Verhältnis12%

Unschlagbarer Preis

beworben Vs Tatsächliches Produkt10%

Macht, was es soll

Stärke8%

Solide, bürotauglich

What buyers complain about

90% of reviews
Qualität insgesamt35%

Sehr schlechte Qualität

Haltbarkeit19%

Gleich kaputt

Preis-Leistungs-Verhältnis8%

Die beiden die ich heute bekommen habe sind das Geld nicht wert

Mechanismus probleme8%

Leider sind die Mechanikklemmen sehr minderwertig

Metallqualität8%

Schlechte Qualität der Metallkonstruktion, beim ersten öffnen locker und verbiegt sich

Ordner Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
35%
2Defekt Material/Teile
9%
3Qualität insgesamt
7%
4Farbe
7%
5Metallqualität
6%

Common Ordner Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ordner Schwarz 43/100 on Amazon Germany — Skip it. The niche generates €41K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -27.7% over the last 90 days.
Search demand for Ordner Schwarz on Amazon Germany peaks in Jul–Aug–Sep–Oct, where the busiest month runs 8.5× the quietest.