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Ordner Rot

a small market ($25K/yr) — Ordner Rot doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 1,012 of 1,305 Bürobedarf & Schreibwaren niches · −8 vs the category median of 46

Market size 6Growth 7Conversion 87Competition 44Returns 97Price range 51Avg price 57Brand share 12Review moat 50Quality gap 23
This niche Category average · 1,305 niches

Is Ordner Rot profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ordner Rot is a €25K/yr Amazon Germany market (20K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 38/100.

Ordner Rot: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.3% over the last 90 days and 9.9% of searches end in a purchase.

€25K

revenue / yr

Units sold / yr4K
Search volume / yr-35.3%20K
Conversion rate9.9%
Avg price€12.82

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 57
Top-5 product click share59%
Open market5%
Avg brand age95 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement40%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews1,483

Top Ordner Rot products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€5K€7K€10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

57

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

3%

  • Leitz44%
  • FALKEN23%
  • DONAU13%
  • Elba10%
  • Netuno6%
  • Esselte2%
  • Open — no brand owns it (2 brands, 3%)

Ordner Rot demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume20KCVR9.9%Products20Brands8Top 5 Brands95%OOS Rate0.3%Rating4.6★Reviews1,483Avg BSR#46
700500Spike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep · busiest ÷ quietest = 2.0×

Top Ordner Rot search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ordner rot8K/yr
  • ordner a4 rot5K/yr
  • ordner a4 breit rot3K/yr
  • leitz ordner rot3K/yr

What reviews say buyers love and hate about Ordner Rot

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt43%

super Ordner, super Qualität

Stärke21%

Solider, guter ordner

Büro-Benutzerfreundlichkeit14%

Perfekt für Home-Office

Dokumentenorganisation/Klassifizierung7%

super Ordner, super Qualität

What buyers complain about

50% of reviews
Haftung/Klebrigkeit25%

Aufkleber sind beschädigt

Farbe25%

Farbe ist nicht richtig Rot

Ordner Rot return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
29%
2Farbe
12%
3Qualität insgesamt
9%
4Materialqualität
9%
5Kratzfestigkeit
6%

Common Ordner Rot questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ordner Rot 38/100 on Amazon Germany — Skip it. The niche generates €25K/yr across 20 tracked products. Search demand moved -35.3% over the last 90 days.
Search demand for Ordner Rot on Amazon Germany peaks in Jan–Sep, where the busiest month runs 2.0× the quietest.