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ordner rosa

Skip it

A small market ($23K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 8Conversion 27Competition 85Returns 98Price range 63Avg price 53Brand share 39Review moat 57Quality gap 23

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Price range

Good€3.27–€34.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,231.58

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€12.35

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-33.9%

90-day search growth — must beat 0% to launch

Market size

Bad€23K

€23K/yr · 88K searches

According to Flapen's Amazon Germany niche tracking, ordner rosa is a €23K/yr Amazon Germany market (88K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 42/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

ordner rosa market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€37K–€49K
units × avg price
Conversion rate
2.2%
Avg BSR
#134
Page quality
0%
Prime
69%
Sponsored
29%
Out of stock
2.3%
Avg brand age
57 months
Avg seller age
191 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

105

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

30%

Top 20: 65%

Open market

18%

  • Herlitz49%
  • FALKEN14%
  • Leitz5%
  • HERMA5%
  • DOHE4%
  • Oxford4%

Demand

Weekly Amazon search volume, last 22 weeks — -33.9% search growth over the last 90 days.
2K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top ordner rosa search terms

  • herlitz ordner a424K/yr
  • ordner rosa17K/yr
  • herlitz ordner16K/yr
  • ordner pink8K/yr
  • ordner a4 rosa7K/yr
  • ordner herlitz6K/yr
  • rosa ordner6K/yr
  • ordner a4 herlitz4K/yr
All search terms

Top ordner rosa products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€7046%€1K9%€2K12%€3K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ordner rosa

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Super Qualität”

Farbe19%

“Wunderschöne Pastellfarben”

Dokumentenorganisation/Klassifizierung10%

“schön gestalteter, stabiler Ordner”

beworben Vs Tatsächliches Produkt8%

“genau wie auf dem Foto”

Stärke5%

“Stabil und leichte Handhabung”

Preis-Leistungs-Verhältnis4%

“Preis Leistung top vor Ort hätten wir mehr bezahlt”

Gesamtgröße3%

“Passt”

Papierqualität2%

“Robuster Ordner mit durchdachtem Design”

Anzeigefarben2%

“Farbe wie auf dem Bild”

Benutzerfreundlichkeit2%

“Praktisch und vielseitig”

What buyers complain about

Qualität insgesamt20%

“Qualität von Leitz unwürdig”

Preis-Leistungs-Verhältnis11%

“Schade ums Geld, sie sind ja nun nicht gerade günstig”

Dokumentenorganisation/Klassifizierung8%

“Verformter Ordner :-(”

beworben Vs Tatsächliches Produkt7%

“Nicht wie Beschreibung”

Haltbarkeit7%

“Gleich kaputt”

Farbe6%

“Farbabweichung”

Falten5%

“Kam zerknittert an”

Haftung/Klebrigkeit4%

“Die Ordnerrücken sind leider schlecht beklebt (wirft Blasen),”

Flexibilität4%

“Kann komplett verbogen an”

Verriegelungsmechanismus3%

“dass er nun nicht mehr fest schließt.”

Top return reasons

Farbe22%
Gesamtgröße22%
Defekt Material/Teile11%
Qualität insgesamt8%
Materialqualität4%
Metallqualität4%
Dünn4%
Anzeigefarben3%
Preis-Leistungs-Verhältnis3%
beworben Vs Tatsächliches Produkt3%

Common questions

Is ordner rosa profitable to sell on Amazon Germany?
The niche generates €23K/yr across 59 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -33.9%. Flapen's verdict: Skip it (42/100).
How competitive is the ordner rosa niche?
17 brands and 105 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in ordner rosa?
Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Dokumentenorganisation/Klassifizierung. The return rate is 0.5%.
What does it cost to enter the ordner rosa niche?
Listings span €3.27–€34.63; the average listing price is €12.35 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.