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Ordner Rosa

a small market ($23K/yr) — Ordner Rosa doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46

Market size 6Growth 8Conversion 27Competition 85Returns 98Price range 63Avg price 53Brand share 39Review moat 57Quality gap 23
This niche Category average · 1,305 niches

Is Ordner Rosa profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ordner Rosa is a €23K/yr Amazon Germany market (88K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 42/100.

Ordner Rosa: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.9% over the last 90 days and 2.2% of searches end in a purchase.

€23K

revenue / yr

Units sold / yr4K
Search volume / yr-33.9%88K
Conversion rate2.2%
Avg price€12.35

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers17 · 105
Top-5 product click share30%
Open market18%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 59 products

Sponsored placement29%
New entrants (1y)5· 3 succeeded
Avg rating4.6★
Avg reviews1,232

Top Ordner Rosa products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

€0€704€1K€2K€3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

105

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

30%

Top 20: 65%

Open market

18%

  • Herlitz49%
  • FALKEN14%
  • Leitz5%
  • HERMA5%
  • DOHE4%
  • Oxford4%

Ordner Rosa demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR2.2%Products59Brands17Top 5 Brands82%OOS Rate2.3%Rating4.6★Reviews1,232Avg BSR#134
2K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top Ordner Rosa search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • herlitz ordner a424K/yr
  • ordner rosa17K/yr
  • herlitz ordner16K/yr
  • ordner pink8K/yr
  • ordner a4 rosa7K/yr
  • ordner herlitz6K/yr
  • rosa ordner6K/yr
  • ordner a4 herlitz4K/yr

What reviews say buyers love and hate about Ordner Rosa

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Qualität insgesamt32%

Super Qualität

Farbe19%

Wunderschöne Pastellfarben

Dokumentenorganisation/Klassifizierung10%

schön gestalteter, stabiler Ordner

beworben Vs Tatsächliches Produkt8%

genau wie auf dem Foto

Stärke5%

Stabil und leichte Handhabung

What buyers complain about

76% of reviews
Qualität insgesamt20%

Qualität von Leitz unwürdig

Preis-Leistungs-Verhältnis11%

Schade ums Geld, sie sind ja nun nicht gerade günstig

Dokumentenorganisation/Klassifizierung8%

Verformter Ordner :-(

beworben Vs Tatsächliches Produkt7%

Nicht wie Beschreibung

Haltbarkeit7%

Gleich kaputt

Ordner Rosa return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
22%
2Gesamtgröße
22%
3Defekt Material/Teile
11%
4Qualität insgesamt
8%
5Materialqualität
4%

Common Ordner Rosa questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ordner Rosa 42/100 on Amazon Germany — Skip it. The niche generates €23K/yr across 59 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -33.9% over the last 90 days.
Ordner Rosa buyers on Amazon Germany complain most about Qualität insgesamt, Preis-Leistungs-Verhältnis, Dokumentenorganisation/Klassifizierung, the themes mined from the niche's reviews. Its return rate is 0.5%.