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Ordner Kindergarten

Fail

Shoppers spend an estimated $72K a year here, so Ordner Kindergarten is a Fail.

Flapen Score
42
42 / 100
Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46
Market size
€72K/yr326K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
40%top-5 click share · 12 brands · 86 sellers

Flapen Score

Ordner Kindergarten against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Ordner Kindergarten is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ordner Kindergarten market on Amazon at a glance

Shoppers on Amazon Germany searched for Ordner Kindergarten 326K times last year and spent an estimated €72K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €72K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
2.2%
Market size, estimated
€72Ka year
Peak month
August3.1× the quietest month
Top search term
ordner a4 motiv30K searches a year

02 · Price

A sale here is worth €9.78.

Listings sell for €9.78 on average, from €2.91 to €32.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €9.78 that is €2K to €5K a year per listing.

Average price
€9.78under the $15 to $100 sweet spot
Price range
€2.91–€32.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #120 within Ringbücher & Zubehör. It carries 553 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
89%
Out of stock, average day
2.9%
Average rank
#120in Ringbücher & Zubehör
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
553per listing
Listings tracked
36

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Ordner Kindergarten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

86

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

8%

  • Brand 141%
  • Brand 218%
  • Brand 315%
  • Brand 48%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (6 brands, 8%)

Demand

Ordner Kindergarten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.1×

Search terms

Top Ordner Kindergarten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ordner a4 motiv30K/yr
  • ordner kindergarten35K/yr
  • portfolio ordner kindergarten29K/yr
  • kindergarten ordner28K/yr
  • ordner a4 breit motiv20K/yr
  • ordner a4 kinder28K/yr
  • ordner kinder22K/yr
  • motivordner14K/yr
  • ordner a4 schmal motiv13K/yr
  • ordner motiv12K/yr

Reviews and returns

What reviews say buyers love and hate about Ordner Kindergarten

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
31%of negative reviews mention “Haltbarkeit”
0.7%of orders come back
“Nach dem ersten Öffnen kaputt”
A buyer, on “Haltbarkeit”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ordner Kindergarten questions

Answered from the same tracked data.