Skip to content

Ordner Blau

a small market ($23K/yr) — Ordner Blau doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46

Market size 6Growth 13Conversion 76Competition 42Returns 97Price range 75Avg price 78Brand share 32Review moat 68Quality gap 28
This niche Category average · 1,305 niches

Is Ordner Blau profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ordner Blau is a €23K/yr Amazon Germany market (19K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Ordner Blau: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.2% over the last 90 days and 7.4% of searches end in a purchase.

€23K

revenue / yr

Units sold / yr3K
Search volume / yr-24.2%19K
Conversion rate7.4%
Avg price€16.38

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers10 · 49
Top-5 product click share60%
Open market14%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement50%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews799

Top Ordner Blau products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€2K€4K€5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

49

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

10%

  • FALKEN39%
  • DONAU19%
  • Kangaro12%
  • Leitz10%
  • Netuno6%
  • Elba4%
  • Open — no brand owns it (4 brands, 10%)

Ordner Blau demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19KCVR7.4%Products22Brands10Top 5 Brands86%OOS Rate0.7%Rating4.6★Reviews799Avg BSR#51
2K2KSpike '25Prime Day '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Top Ordner Blau search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ordner blau9K/yr
  • ordner a4 blau7K/yr
  • ordner a4 breit blau4K/yr

What reviews say buyers love and hate about Ordner Blau

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Qualität insgesamt36%

TOP Qualität

Preis-Leistungs-Verhältnis26%

Für den Preis OK

Farbe12%

Farbe wie im Bild

Dokumentenorganisation/Klassifizierung9%

Hochwertiger und robuster Ordner für einen super Preis

Stärke7%

Sie wirken robust

What buyers complain about

100% of reviews
Defekt Material/Teile25%

ein Ordner ist immer defekt

Benutzerfreundlichkeit25%

unbrauchbar, da wie schonmal benutzt

Produktzustand13%

Nur noch als Schrott hier angekommen

Kratzfestigkeit13%

Leider hat der Ordner an der Rückseite einen leichten Kratzer

Qualität insgesamt13%

Ordner schlecht verarbeitet

Ordner Blau return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
38%
2Gesamtgröße
12%
3Qualität insgesamt
11%
4Defekt Material/Teile
9%
5beworben Vs Tatsächliches Produkt
5%

Common Ordner Blau questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ordner Blau 44/100 on Amazon Germany — Skip it. The niche generates €23K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -24.2% over the last 90 days.
Search demand for Ordner Blau on Amazon Germany peaks in Jul–Aug–Sep–Oct–Nov–Dec, where the busiest month runs 4.7× the quietest.