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Ordner Blau

Fail

Shoppers spend an estimated $23K a year here, so Ordner Blau is a Fail.

Flapen Score
44
44 / 100
Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46
Market size
€23K/yr19K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
60%top-5 click share · 10 brands · 49 sellers

Flapen Score

Ordner Blau against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Ordner Blau is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ordner Blau market on Amazon at a glance

Shoppers on Amazon Germany searched for Ordner Blau 19K times last year and spent an estimated €23K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
7.4%
Market size, estimated
€23Ka year
Peak month
August4.7× the quietest month
Top search term
ordner blau9K searches a year

02 · Price

A sale here is worth €16.38.

Listings sell for €16.38 on average, from €3.09 to €50.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €16.38 that is €0 to €2K a year per listing.

Average price
€16.38inside the $15 to $100 sweet spot
Price range
€3.09–€50.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #51 within Ringbücher & Zubehör. It carries 799 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
82%
Out of stock, average day
0.7%
Average rank
#51in Ringbücher & Zubehör
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
799per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Ordner Blau products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

49

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

10%

  • Brand 139%
  • Brand 219%
  • Brand 312%
  • Brand 410%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

Ordner Blau search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Ordner Blau search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ordner blau9K/yr
  • ordner a4 blau7K/yr
  • ordner a4 breit blau4K/yr

Reviews and returns

What reviews say buyers love and hate about Ordner Blau

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Defekt Material/Teile”
0.6%of orders come back
“ein Ordner ist immer defekt”
A buyer, on “Defekt Material/Teile”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ordner Blau questions

Answered from the same tracked data.