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Ordner A4 Schmal

Fail

Demand is soft, at -32.2% this quarter, so Ordner A4 Schmal is a Fail.

Flapen Score
48
48 / 100
Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size
€82K/yr77K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
40%top-5 click share · 15 brands · 80 sellers

Flapen Score

Ordner A4 Schmal against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Ordner A4 Schmal is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ordner A4 Schmal market on Amazon at a glance

Shoppers on Amazon Germany searched for Ordner A4 Schmal 77K times last year and spent an estimated €82K. The top 5 brands take 87% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €82K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
6.8%
Market size, estimated
€82Ka year
Peak month
September4.0× the quietest month
Top search term
leitz ordner schmal52K searches a year

02 · Price

A sale here is worth €15.46.

Listings sell for €15.46 on average, from €2.98 to €44.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €15.46 that is €2K to €4K a year per listing.

Average price
€15.46inside the $15 to $100 sweet spot
Price range
€2.98–€44.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #45 within Ringbücher & Zubehör. It carries 6,582 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
85%
Out of stock, average day
2.3%
Average rank
#45in Ringbücher & Zubehör
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
6,582per listing
Listings tracked
41

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Ordner A4 Schmal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

80

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

11%

  • Brand 172%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 11%)

Demand

Ordner A4 Schmal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.0×

Search terms

Top Ordner A4 Schmal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leitz ordner schmal52K/yr
  • order12K/yr
  • aktenordner schmal9K/yr
  • ordner a4 schmal leitz4K/yr

Reviews and returns

What reviews say buyers love and hate about Ordner A4 Schmal

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ordner A4 Schmal questions

Answered from the same tracked data.