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Ordner A4 Motiv

Fail

Shoppers spend an estimated $40K a year here, so Ordner A4 Motiv is a Fail.

Flapen Score
41
41 / 100
Ranks 894 of 1,305 Bürobedarf & Schreibwaren niches · −5 vs the category median of 46
Market size
€40K/yr199K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
30%top-5 click share · 14 brands · 87 sellers

Flapen Score

Ordner A4 Motiv against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Ordner A4 Motiv is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ordner A4 Motiv market on Amazon at a glance

Shoppers on Amazon Germany searched for Ordner A4 Motiv 199K times last year and spent an estimated €40K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
1.9%
Market size, estimated
€40Ka year
Peak month
September2.2× the quietest month
Top search term
ordner a4 motiv30K searches a year

02 · Price

A sale here is worth €10.28.

Listings sell for €10.28 on average, from €2.91 to €32.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €10.28 that is €0 to €1K a year per listing.

Average price
€10.28under the $15 to $100 sweet spot
Price range
€2.91–€32.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Ringbücher & Zubehör. It carries 933 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#109in Ringbücher & Zubehör
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
933per listing
Listings tracked
53

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Ordner A4 Motiv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

87

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

30%

Top 20: 68%

Open market

9%

  • Brand 149%
  • Brand 219%
  • Brand 312%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 9%)

Demand

Ordner A4 Motiv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Ordner A4 Motiv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ordner a4 motiv30K/yr
  • ordner a4 breit motiv20K/yr
  • ordner a4 bunt19K/yr
  • ordner bunt15K/yr
  • motivordner14K/yr
  • ordner a4 schmal motiv13K/yr
  • ordner motiv12K/yr
  • motivordner a411K/yr
  • ordner mit motiv9K/yr
  • herma ordner a410K/yr

Reviews and returns

What reviews say buyers love and hate about Ordner A4 Motiv

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“Sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ordner A4 Motiv questions

Answered from the same tracked data.