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Ordner

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -29.7% this quarter, so Ordner is a Maybe.

Flapen Score
59
59 / 100
Top 6% of 1,305 Bürobedarf & Schreibwaren niches · +13 vs the category median of 46
Market size
€2.7M/yr3.3M searches / yr
90-day growth
-29.7%search demand this quarter
Competition
40%top-5 click share · 18 brands · 75 sellers

Flapen Score

Ordner against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Ordner is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ordner market on Amazon at a glance

Shoppers on Amazon Germany searched for Ordner 3.3M times last year and spent an estimated €2.7M. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.7M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
5.7%
Market size, estimated
€2.7Ma year
Peak month
January1.7× the quietest month
Top search term
ordner a4808K searches a year

02 · Price

A sale here is worth €14.48.

Listings sell for €14.48 on average, from €2.33 to €36.30. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At €14.48 that is €58K to €72K a year per listing.

Average price
€14.48under the $15 to $100 sweet spot
Price range
€2.33–€36.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
200K–250K
Units per listing a year
4,000–5,000
Revenue per listing a year
€58K–€72K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Ringbücher & Zubehör. It carries 1,989 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#35in Ringbücher & Zubehör
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
1,989per listing
Listings tracked
39

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
48 months

Products

Top Ordner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

75

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

17%

  • Brand 129%
  • Brand 219%
  • Brand 316%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (12 brands, 17%)

Demand

Ordner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Ordner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ordner a4808K/yr
  • ordner730K/yr
  • ordner a4 schmal298K/yr
  • ordner a4 breit313K/yr
  • aktenordner252K/yr
  • leitz ordner161K/yr
  • ringordner a4105K/yr
  • leitz ordner breit93K/yr
  • aktenordner a4 breit75K/yr
  • ringordner79K/yr

Reviews and returns

What reviews say buyers love and hate about Ordner

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“Ordner schlecht verarbeitet”
A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ordner questions

Answered from the same tracked data.