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Ordner

Ordner shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 6% of 1,305 Bürobedarf & Schreibwaren niches · +13 vs the category median of 46

Market size 96Growth 10Conversion 64Competition 75Returns 98Price range 63Avg price 71Brand share 46Review moat 45Quality gap 24
This niche Category average · 1,305 niches

Is Ordner profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ordner is a €2.7M/yr Amazon Germany market (3.3M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 59/100.

Ordner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -29.7% over the last 90 days and 5.7% of searches end in a purchase.

€2.7M

revenue / yr

Units sold / yr250K
Search volume / yr-29.7%3.3M
Conversion rate5.7%
Avg price€14.48

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers18 · 75
Top-5 product click share40%
Open market23%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement77%
New entrants (1y)7· 6 succeeded
Avg rating4.6★
Avg reviews1,989

Top Ordner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

€0€106K€213K€319K€426K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

75

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

17%

  • FALKEN29%
  • DINOR19%
  • Leitz16%
  • IC-Office7%
  • Amazon Basics6%
  • Oxford6%
  • Open — no brand owns it (12 brands, 17%)

Ordner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.3MCVR5.7%Products39Brands18Top 5 Brands77%OOS Rate0.0%Rating4.6★Reviews1,989Avg BSR#35
90K70KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Top Ordner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ordner a4808K/yr
  • ordner730K/yr
  • ordner a4 schmal298K/yr
  • ordner a4 breit313K/yr
  • aktenordner252K/yr
  • leitz ordner161K/yr
  • ringordner a4105K/yr
  • leitz ordner breit93K/yr
  • aktenordner a4 breit75K/yr
  • ringordner79K/yr

What reviews say buyers love and hate about Ordner

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt29%

Super Qualität

Dokumentenorganisation/Klassifizierung15%

sehr stabile Kunststoffordner - ideal für den Transport im Schulranzen und co

Preis-Leistungs-Verhältnis12%

Preis-Leistung ok

Farbe12%

Wunderschöne Pastellfarben

beworben Vs Tatsächliches Produkt8%

Alles i. O. wie bestellt

What buyers complain about

63% of reviews
Qualität insgesamt24%

Ordner schlecht verarbeitet

Haltbarkeit9%

Gleich kaputt

Preis-Leistungs-Verhältnis7%

Schade ums Geld, sie sind ja nun nicht gerade günstig

beworben Vs Tatsächliches Produkt6%

Nicht wie Beschreibung

Farbe3%

Farbabweichung

Ordner return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
29%
2Farbe
12%
3Defekt Material/Teile
9%
4Qualität insgesamt
9%
5Materialqualität
4%

Common Ordner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ordner 59/100 on Amazon Germany — Worth a look. The niche generates €2.7M/yr across 39 tracked products. 6 of 7 products launched in the last 360 days are still selling. Search demand moved -29.7% over the last 90 days.
Search demand for Ordner on Amazon Germany peaks in Jan–Feb, where the busiest month runs 1.7× the quietest.