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Notizbuch

soft demand (-25.0% this quarter) — Notizbuch doesn't clear our bar today.

Flapen Score

48
Skip it

Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46

Market size 72Growth 12Conversion 24Competition 71Returns 96Price range 37Avg price 25Brand share 59Review moat 24Quality gap 23
This niche Category average · 1,305 niches

Is Notizbuch profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Notizbuch is a €780K/yr Amazon Germany market (4.6M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.

Notizbuch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.0% over the last 90 days and 1.9% of searches end in a purchase.

€780K

revenue / yr

Units sold / yr125K
Search volume / yr-25.0%4.6M
Conversion rate1.9%
Avg price€8.89

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers21 · 47
Top-5 product click share42%
Open market30%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement97%
New entrants (1y)6· 1 succeeded
Avg rating4.6★
Avg reviews5,112

Top Notizbuch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€31K€62K€94K€125K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

47

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

42%

Top 20: 84%

Open market

25%

  • PYNEX24%
  • Amazon Basics16%
  • Smarpau13%
  • Häfft11%
  • UrBestSelf5%
  • HOMEMARS5%

Notizbuch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.6MCVR1.9%Products36Brands21Top 5 Brands70%OOS Rate0.4%Rating4.6★Reviews5,112Avg BSR#28
125K75KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Notizbuch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • notizbuch1.3M/yr
  • notizbuch a5916K/yr
  • tagebuch512K/yr
  • journal501K/yr
  • notizblock217K/yr
  • journal buch248K/yr
  • notizbuch a5 kariert137K/yr
  • notizbuch a5 liniert103K/yr
  • notizbuch a5 dotted99K/yr
  • notizblock a578K/yr

What reviews say buyers love and hate about Notizbuch

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt20%

Super Qualität

Papierqualität17%

Häfft paper&you® Journal: Florales Design trifft Nachhaltigkeit – Perfekt für Bullet Journaling

Preis-Leistungs-Verhältnis9%

Super Preis/Leistung

Design insgesamt8%

liebevollem Design

Schreiberfahrung7%

das dotted Layout ist perfekt für strukturiertes Schreiben oder kreative Ideen.

What buyers complain about

58% of reviews
Preis-Leistungs-Verhältnis11%

Mit gerade mal 8,49 Euro liegt das Buch eher im unteren Preissegment

Papierqualität11%

Das Papier ist etwas dünner

Qualität insgesamt11%

Extrem schlechte Qualität

Gesamtgröße7%

Das Notizbuch ist etwas schmaler als erwartet

Dicke4%

Gut aber ein bisschen dünn

Notizbuch return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
35%
2Qualität insgesamt
11%
3beworben Vs Tatsächliches Produkt
6%
4Farbe
5%
5Papierqualität
5%

Common Notizbuch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Notizbuch 48/100 on Amazon Germany — Skip it. The niche generates €780K/yr across 36 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -25.0% over the last 90 days.
Search demand for Notizbuch on Amazon Germany peaks in Jan, where the busiest month runs 1.7× the quietest.