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Notizbuch

Fail

Demand is soft, at -25.0% this quarter, so Notizbuch is a Fail.

Flapen Score
48
48 / 100
Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size
€780K/yr4.6M searches / yr
90-day growth
-25.0%search demand this quarter
Competition
42%top-5 click share · 21 brands · 47 sellers

Flapen Score

Notizbuch against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Notizbuch is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Notizbuch market on Amazon at a glance

Shoppers on Amazon Germany searched for Notizbuch 4.6M times last year and spent an estimated €780K. The top 5 brands take 70% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €780K a year.

Searches, last 12 months
4.6M
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
1.9%
Market size, estimated
€780Ka year
Peak month
January1.7× the quietest month
Top search term
notizbuch1.3M searches a year

02 · Price

A sale here is worth €8.89.

Listings sell for €8.89 on average, from €4.69 to €21.13. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At €8.89 that is €22K to €27K a year per listing.

Average price
€8.89under the $15 to $100 sweet spot
Price range
€4.69–€21.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
€22K–€27K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #28 within Papierprodukte. It carries 5,112 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#28in Papierprodukte
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
5,112per listing
Listings tracked
36

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Notizbuch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

47

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

42%

Top 20: 84%

Open market

25%

  • Brand 124%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 55%
  • Brand 65%

Demand

Notizbuch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Notizbuch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • notizbuch1.3M/yr
  • notizbuch a5916K/yr
  • tagebuch512K/yr
  • journal501K/yr
  • notizblock217K/yr
  • journal buch248K/yr
  • notizbuch a5 kariert137K/yr
  • notizbuch a5 liniert103K/yr
  • notizbuch a5 dotted99K/yr
  • notizblock a578K/yr

Reviews and returns

What reviews say buyers love and hate about Notizbuch

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.7%of orders come back
“Mit gerade mal 8,49 Euro liegt das Buch eher im unteren Preissegment”
A buyer, on “Preis-Leistungs-Verhältnis”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Notizbuch questions

Answered from the same tracked data.