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Nix

soft demand (-18.5% this quarter) — Nix doesn't clear our bar today.

Flapen Score

48
Skip it

Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46

Market size 23Growth 16Conversion 45Competition 65Returns 98Price range 38Avg price 24Brand share 78Review moat 88Quality gap 32
This niche Category average · 1,305 niches

Is Nix profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nix is a €94K/yr Amazon Germany market (298K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Nix: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.5% over the last 90 days and 3.6% of searches end in a purchase.

€94K

revenue / yr

Units sold / yr13K
Search volume / yr-18.5%298K
Conversion rate3.6%
Avg price€8.77

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers27 · 31
Top-5 product click share46%
Open market43%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement81%
New entrants (1y)17· 0 succeeded
Avg rating4.6★
Avg reviews241

Top Nix products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€7K€11K€15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

31

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

46%

Top 20: 89%

Open market

36%

  • Giftota18%
  • Generisch15%
  • JOYEASE9%
  • Anruzon8%
  • Altenburger Original7%
  • FloraVigo7%

Nix demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume298KCVR3.6%Products32Brands27Top 5 Brands57%OOS Rate20.4%Rating4.6★Reviews241Avg BSR#375
50K30KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Top Nix search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nix geschenk zum geburtstag39K/yr
  • nichts geschenk77K/yr
  • nix55K/yr
  • nix geschenk68K/yr
  • geschenk nix19K/yr
  • geschenk nichts14K/yr
  • ich wünsche mir nix geschenk9K/yr
  • geldgeschenk nix6K/yr
  • geschenk nix für männer6K/yr
  • du wolltest ja nichts geschenk6K/yr

What reviews say buyers love and hate about Nix

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Geschenk Zweck41%

Geschenkidee

Qualität insgesamt19%

Super Qualität

beworben Vs Tatsächliches Produkt16%

Entspricht voll den Erwartungen

Spaß/Unterhaltungserlebnis6%

Lustig

Preis-Leistungs-Verhältnis5%

Preis Leistung super

What buyers complain about

88% of reviews
Qualität insgesamt27%

sehr minderwertig

Preis-Leistungs-Verhältnis23%

Darf für das Geld nicht passieren

Geschenk Zweck23%

Witziges Geburtstagsgeschenk

Gesamtgröße12%

Zu klein

beworben Vs Tatsächliches Produkt4%

Bilder täuschen

Nix return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
51%
2Qualität insgesamt
11%
3Materialqualität
9%
4Geschenk Zweck
4%
5Defekt Material/Teile
4%

Common Nix questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nix 48/100 on Amazon Germany — Skip it. The niche generates €94K/yr across 32 tracked products. 0 of 17 products launched in the last 360 days are still selling. Search demand moved -18.5% over the last 90 days.
Search demand for Nix on Amazon Germany peaks in Nov–Dec, where the busiest month runs 6.8× the quietest.