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Neuland Stifte

Fail

Demand is soft, at -26.1% this quarter, so Neuland Stifte is a Fail.

Flapen Score
48
48 / 100
Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size
€456K/yr94K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
64%top-5 click share · 10 brands · 117 sellers

Flapen Score

Neuland Stifte against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Neuland Stifte is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neuland Stifte market on Amazon at a glance

Shoppers on Amazon Germany searched for Neuland Stifte 94K times last year and spent an estimated €456K. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €456K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
14.8%
Market size, estimated
€456Ka year
Peak month
November2.0× the quietest month
Top search term
flipchart stifte43K searches a year

02 · Price

A sale here is worth €32.80.

Listings sell for €32.80 on average, from €3.51 to €472.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €32.80 that is €16K to €25K a year per listing.

Average price
€32.80inside the $15 to $100 sweet spot
Price range
€3.51–€472.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
€16K–€25K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Schreib- & Korrekturbedarf. It carries 845 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#133in Schreib- & Korrekturbedarf
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
845per listing
Listings tracked
23

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Neuland Stifte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

117

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

6%

  • Brand 142%
  • Brand 228%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Neuland Stifte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Neuland Stifte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flipchart stifte43K/yr
  • flipchart marker19K/yr
  • neuland stifte16K/yr
  • neuland marker6K/yr
  • plakatstifte4K/yr
  • neuland stifte flipchart3K/yr
  • flipchartmarker3K/yr

Reviews and returns

What reviews say buyers love and hate about Neuland Stifte

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Farbe”
15%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“Ganz schlechte Qualität”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Neuland Stifte questions

Answered from the same tracked data.