Is Neon Stifte profitable to sell on Amazon Germany?

Flapen scores Neon Stifte 34 out of 100 on Amazon Germany, a Fail. Shoppers spend €40K a year across 13 tracked products. Search demand grew -28.5% in the last 90 days.

How competitive is the Neon Stifte niche on Amazon Germany?

8 brands and 119 sellers compete in Neon Stifte on Amazon Germany. The top 5 Neon Stifte products take 76% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Neon Stifte?

Neon Stifte buyers on Amazon Germany complain most about Farbe, Haltbarkeit, and Qualität insgesamt. An estimated 0.4% of orders come back.

When does demand for Neon Stifte peak?

Search demand for Neon Stifte on Amazon Germany peaks in Nov, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Neon Stifte niche?

Neon Stifte sells for €7.28 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.49 to €16.87. The average product has 914 reviews, the count a new listing must catch up to.

Neon Stifte

Fail

Shoppers spend an estimated $40K a year here, so Neon Stifte is a Fail.

Flapen Score: 34
34 / 100Ranks 1,157 of 1,305 Bürobedarf & Schreibwaren niches · −12 vs the category median of 46
Market size: €40K/yr97K searches / yr
90-day growth: -28.5%search demand this quarter
Competition: 76%top-5 click share · 8 brands · 119 sellers

Flapen Score

Neon Stifte against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Neon Stifte is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Neon Stifte market on Amazon at a glance

Shoppers on Amazon Germany searched for Neon Stifte 97K times last year and spent an estimated €40K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.

Searches, last 12 months: 97K
Growth, 90 days vs prior 90: -28.5%
Conversion, latest week: 5.6%
Market size, estimated: €40Ka year
Peak month: November2.4× the quietest month
Top search term: neon buntstifte24K searches a year

02 · Price

A sale here is worth €7.28.

Listings sell for €7.28 on average, from €2.49 to €16.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €7.28 that is €4K to €5K a year per listing.

Average price: €7.28under the $15 to $100 sweet spot
Price range: €2.49–€16.87
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 500–750
Revenue per listing a year: €4K–€5K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Schreib- & Korrekturbedarf. It carries 914 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 62%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #85in Schreib- & Korrekturbedarf
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 914per listing
Listings tracked: 13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Neon Stifte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

119

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Brand 169%
Brand 27%
Brand 36%
Brand 44%
Brand 54%
Brand 64%
Open — no brand owns it (2 brands, 5%)

Demand

Neon Stifte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 2.4×

Search terms

Top Neon Stifte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

neon buntstifte24K/yr -32.8%6.6% conv.
neon stifte19K/yr -24.5%2.4% conv.
buntstifte neon10K/yr -38.4%6.0% conv.
faber castell neon buntstifte6K/yr -33.9%11.3% conv.
faber castell neon5K/yr +3.3%6.0% conv.
textmarker buntstift5K/yr +22.0%6.2% conv.
neon stifte leuchtend6K/yr -18.6%1.2% conv.
neon marker4K/yr -32.2%0.0% conv.
buntstifte neonfarben4K/yr -32.3%4.1% conv.
neonstifte4K/yr -33.0%2.5% conv.

Reviews and returns

What reviews say buyers love and hate about Neon Stifte

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Farbe”

17%of negative reviews mention “Farbe”

0.4%of orders come back

“Bei den anderen Farben ist der Neonteil nicht wirklich zu erkenne, könnte auch eine „normale“ Farbe sein.”

A buyer, on “Farbe”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Neon Stifte questions

Answered from the same tracked data.

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