Muttertagskarte
MaybeSearch demand grew >1,000% this quarter. But shoppers spend an estimated $23K a year here, so Muttertagskarte is a Maybe.
- Flapen Score
- 56 / 100Top 10% of 1,305 Bürobedarf & Schreibwaren niches · +10 vs the category median of 4656
- Market size
- €23K/yr100K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 31%top-5 click share · 22 brands · 31 sellers
Flapen Score
Muttertagskarte against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Muttertagskarte is stronger. Inside it, weaker.
Market
The Muttertagskarte market on Amazon at a glance
Shoppers on Amazon Germany searched for Muttertagskarte 100K times last year and spent an estimated €23K. The top 5 brands take 69% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 4.3%
- Market size, estimated
- €23Ka year
- Top search term
- muttertagskarte36K searches a year
02 · Price
A sale here is worth €5.36.
Listings sell for €5.36 on average, from €2.16 to €17.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €5.36 that is €536 to €1K a year per listing.
- Average price
- €5.36under the $15 to $100 sweet spot
- Price range
- €2.16–€17.55
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €536–€1K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,784 within Papierprodukte. It carries 1,190 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 93%
- Out of stock, average day
- 5.5%
- Average rank
- #1,784in Papierprodukte
- Average rating
- 4.70 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,190per listing
- Listings tracked
- 41
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Muttertagskarte products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
31
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
31%
Top 20: 82%
Open market
27%
- Brand 144%
- Brand 29%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Muttertagskarte search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2243.3× · 8 of 12 months tracked
Search terms
Top Muttertagskarte search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- muttertagskarte36K/yr
- karte muttertag30K/yr
- muttertag karte26K/yr
- karte zum muttertag5K/yr
- karten zum muttertag3K/yr
Reviews and returns
What reviews say buyers love and hate about Muttertagskarte
We read the reviews and the return reasons for every product selling here.
“Ein kleiner Minuspunkt ist der UVP von 4,50 €, der für eine einzelne Karte schon recht hoch angesetzt ist”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
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FAQ
Common Muttertagskarte questions
Answered from the same tracked data.