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Muttertagskarte

Muttertagskarte shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

56
Worth a look

Top 10% of 1,305 Bürobedarf & Schreibwaren niches · +10 vs the category median of 46

Market size 6Growth 100Conversion 53Competition 84Returns 99Price range 17Avg price 15Brand share 60Review moat 58Quality gap 19
This niche Category average · 1,305 niches

Is Muttertagskarte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Muttertagskarte is a €23K/yr Amazon Germany market (100K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 56/100.

Muttertagskarte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 4.3% of searches end in a purchase.

€23K

revenue / yr

Units sold / yr8K
Search volume / yr>1,000%100K
Conversion rate4.3%
Avg price€5.36

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers22 · 31
Top-5 product click share31%
Open market31%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement90%
New entrants (1y)5· 0 succeeded
Avg rating4.7★
Avg reviews1,190

Top Muttertagskarte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

€0€466€931€1K€2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

31

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

31%

Top 20: 82%

Open market

27%

  • Absolutely Yours44%
  • papercrush9%
  • Friendly Fox6%
  • Lovely Cards6%
  • CUT POPUP.COM5%
  • Generisch4%

Muttertagskarte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR4.3%Products41Brands22Top 5 Brands69%OOS Rate5.5%Rating4.7★Reviews1,190Avg BSR#1,784
60K40KPrime Day '24Spike '25Spike '26Jul '24Mar '25May '25Jul '25Feb '26Apr '26Jun '26

Top Muttertagskarte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • muttertagskarte36K/yr
  • karte muttertag30K/yr
  • muttertag karte26K/yr
  • karte zum muttertag5K/yr
  • karten zum muttertag3K/yr

What reviews say buyers love and hate about Muttertagskarte

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt41%

Super Qualität 👍

Design insgesamt12%

Schönes Design

beworben Vs Tatsächliches Produkt12%

Gleich wie auf dem foto

Papierqualität8%

Sehr süß, wertig, gute Papierqualität

Farbe6%

kräftigen Farben sehr gut lesbar.

What buyers complain about

78% of reviews
Preis-Leistungs-Verhältnis26%

Ein kleiner Minuspunkt ist der UVP von 4,50 €, der für eine einzelne Karte schon recht hoch angesetzt ist

Qualität insgesamt11%

Qualität der Karte nicht so wie erwartet

Geruch11%

Starker Geruch

beworben Vs Tatsächliches Produkt11%

So toll wie die Karte abgebildet ist sieht sie nicht aus

Druckqualität6%

Der Druck der Karte macht keinen besonders wertigen Eindruck, was die unsachgemäße Verpackung (Karte verbogen, Umschlagecke zerknautscht)

Muttertagskarte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
15%
2Gesamtgröße
15%
3Funktionalität insgesamt
11%
4Defekt Material/Teile
10%
5Geschenk Zweck
9%

Common Muttertagskarte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Muttertagskarte 56/100 on Amazon Germany — Worth a look. The niche generates €23K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Muttertagskarte buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, Geruch, the themes mined from the niche's reviews. Its return rate is 0.2%.