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muttertagskarte

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 100Conversion 53Competition 84Returns 99Price range 17Avg price 15Brand share 60Review moat 58Quality gap 19

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Good1,190.05

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad€2.16–€17.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad€5.36

avg listing price — sweet spot $15–$100

Market size

Bad€23K

€23K/yr · 100K searches

Signals Trending

According to Flapen's Amazon Germany niche tracking, muttertagskarte is a €23K/yr Amazon Germany market (100K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

muttertagskarte market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€32K–€43K
units × avg price
Conversion rate
4.3%
Avg BSR
#1,784
Page quality
0%
Prime
93%
Sponsored
90%
Out of stock
5.5%
Avg brand age
28 months
Avg seller age
186 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

31

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

31%

Top 20: 82%

Open market

27%

  • Absolutely Yours44%
  • papercrush9%
  • Friendly Fox6%
  • Lovely Cards6%
  • CUT POPUP.COM5%
  • Generisch4%

Demand

Weekly Amazon search volume, last 59 weeks — >1,000% search growth over the last 90 days.
60K40KPrime Day '24Spike '25Spike '26Jul '24Mar '25May '25Jul '25Feb '26Apr '26Jun '26

Top muttertagskarte search terms

  • muttertagskarte36K/yr
  • karte muttertag30K/yr
  • muttertag karte26K/yr
  • karte zum muttertag5K/yr
  • karten zum muttertag3K/yr
All search terms

Top muttertagskarte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€4664%€9316%€1K8%€2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about muttertagskarte

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt41%

“Super Qualität 👍”

Design insgesamt12%

“Schönes Design”

beworben Vs Tatsächliches Produkt12%

“Gleich wie auf dem foto”

Papierqualität8%

“Sehr süß, wertig, gute Papierqualität”

Farbe6%

“kräftigen Farben sehr gut lesbar.”

Preis-Leistungs-Verhältnis4%

“für den Preis noch okay okay”

Materialqualität3%

“stabiles Material”

3D-Effekt3%
Druckqualität3%

“Toller Druck, sieht fein aus und Omi hat sich gefreut”

Papierhelligkeit1%

“Sauber verarbeitet und im Licht schimmert sie schön hier und da aufgrund des Papiers”

What buyers complain about

Preis-Leistungs-Verhältnis26%

“Ein kleiner Minuspunkt ist der UVP von 4,50 €, der für eine einzelne Karte schon recht hoch angesetzt ist”

Qualität insgesamt11%

“Qualität der Karte nicht so wie erwartet”

Geruch11%

“Starker Geruch”

beworben Vs Tatsächliches Produkt11%

“So toll wie die Karte abgebildet ist sieht sie nicht aus”

Druckqualität6%

“Der Druck der Karte macht keinen besonders wertigen Eindruck, was die unsachgemäße Verpackung (Karte verbogen, Umschlagecke zerknautscht)”

Gesamtgröße6%

“Die Größe der Karte habe ich wohl übersehen”

Haftung/Klebrigkeit4%

“Kleberfäden, Dekor klebt tw. zusammen, wo es nicht soll”

Falten4%

“Karte kam zerknautscht an mit Falten”

Top return reasons

beworben Vs Tatsächliches Produkt15%
Gesamtgröße15%
Funktionalität insgesamt11%
Defekt Material/Teile10%
Geschenk Zweck9%
Preis-Leistungs-Verhältnis7%
Kratzfestigkeit4%
Haltbarkeit4%
Druckqualität4%
Farbe4%

Common questions

Is muttertagskarte profitable to sell on Amazon Germany?
The niche generates €23K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (56/100).
How competitive is the muttertagskarte niche?
22 brands and 31 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in muttertagskarte?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Geruch. The return rate is 0.2%.
What does it cost to enter the muttertagskarte niche?
Listings span €2.16–€17.55; the average listing price is €5.36 (sweet spot $15–$100). The average incumbent carries 1,190 reviews — the moat a new listing must climb.