Muji
soft demand (-27.2% this quarter) — Muji doesn't clear our bar today.
Flapen Score
Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46
Is Muji profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Muji is a €90K/yr Amazon Germany market (257K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Muji: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.2% over the last 90 days and 2.1% of searches end in a purchase.
€90K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 48 products
Top Muji products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tombow WS-BHS-2P Brush Pen Fudenosuke je 1 x mit Harter und weicher Spitze
- Price
- €5.03
- Rating
- 4.8/5
- Reviews
- 3,306
- Age
- 7y ago
![Tombow Urban Sketching Set Japan Edition hochwertige Künstlerstifte & Anleitung Brush Pens & Waterbrush für Aquarelle Metallbox zur Aufbewahrung [URBAN-SET2]](https://m.media-amazon.com/images/I/515Q+Vf+VbL.jpg)
Tombow Urban Sketching Set Japan Edition hochwertige Künstlerstifte & Anleitung Brush Pens & Waterbrush für Aquarelle Metallbox zur Aufbewahrung [URBAN-SET2]
- Price
- €18.84
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago
Tombow Fasermaler Dual Brush Pen mit zwei Spitzen 12er Set primärfarben
- Price
- €24.43
- Rating
- 4.7/5
- Reviews
- 977
- Age
- 9y ago
Tombow ABT-6P-2 Fasermaler Dual Brush Pen mit zwei Spitzen pastellfarben bunt 1 Stück (6er Pack)
- Price
- €15.43
- Rating
- 4.7/5
- Reviews
- 3,649
- Age
- 9y ago
Tombow ABT Dual Brush Pen Candy Colors Stift mit zwei Spitzen perfekt fürs Hand-Lettering und Bullet Journal wasservermalbar ABT-6C-4 6er Set
- Price
- €12.46
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 6y ago
Trending
90-day click momentum
Kokuyo Campus Tokyo University Todai Series Liniertes Notizbuch Semi B5 (252 x 179 x 4 mm) 6mm-linierte x35-Linien 30 Seiten Packung mit 5 Notizblöcken mit 5 Deckfarben Hergestellt in Japan 3CBNx5
- Price
- €13.80
- Rating
- 4.7/5
- Reviews
- 3,891
- Age
- 13y ago
ORGSTA S001 Etikettendrucker Selbstklebend Etikettiergerät Bluetooth 2000 mAh Etikettiermaschinen Beschriftungsgerät Ettikettiergeraet Label Printer Sticker Maker Weihnachten
- Price
- €13.76
- Rating
- 4.4/5
- Reviews
- 3,646
- Age
- 1y ago
Tombow Fudenosuke Triology Set elastische Pinselspitze perfekt fürs Hand-Lettering Sketching & Bullet Journaling 3er Set WS-BHS-3P
- Price
- €7.59
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 3y ago
Tombow ABT-108C ABT Dual Brush Pen Stiftebox mit 107 Farben + Blender Pen mehrfarbig
- Price
- €209.02
- Rating
- 4.8/5
- Reviews
- 369
- Age
- 7y ago
4x Tombow Brush Pen Fudenosuke harte Spitze schreibfarbe schwarz
- Price
- €9.21
- Rating
- 4.7/5
- Reviews
- 144
- Age
- 7y ago
Newest
by launch dateORGSTA S001 Etikettendrucker Selbstklebend Etikettiergerät Bluetooth 2000 mAh Etikettiermaschinen Beschriftungsgerät Ettikettiergeraet Label Printer Sticker Maker Weihnachten
- Price
- €13.76
- Rating
- 4.4/5
- Reviews
- 3,646
- Age
- 1y ago
Tombow Urban Sketching Set Japan Edition hochwertige Künstlerstifte & Anleitung Brush Pens & Waterbrush für Aquarelle Metallbox zur Aufbewahrung [URBAN-SET2]
- Price
- €18.84
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago
Mitsubishi Pencil UMNSP38.30 Gel-Kugelschreiber Uni-Ball One P 0 38 kaffee
- Price
- €6.84
- Rating
- 4.5/5
- Reviews
- 2,443
- Age
- 2y ago
Tombow ABT Dual Brush Pen Pink Edition Stift mit zwei Spitzen perfekt fürs Hand-Lettering und Bullet Journal wasservermalbar 6er Set
- Price
- €15.06
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 2y ago
Tombow Fudenosuke Triology Set elastische Pinselspitze perfekt fürs Hand-Lettering Sketching & Bullet Journaling 3er Set WS-BHS-3P
- Price
- €7.59
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
17 falling
Sellers
116
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
32%
Top 20: 71%
Open market
13%
- Tombow72%
- UIXJODO6%
- KOKUYO3%
- ABEIER2%
- BEMLP2%
- Hoiny2%
- Open — no brand owns it (11 brands, 13%)
Muji demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Top Muji search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- japanese stationery68K/yr
- tombow62K/yr
- tombow brush pen51K/yr
- japanische stifte13K/yr
- japanische schreibwaren11K/yr
- tombow fudenosuke9K/yr
- tombow stifte11K/yr
- japanese pen7K/yr
- tombow dual brush pen9K/yr
- tombow abt dual brush pen5K/yr
What reviews say buyers love and hate about Muji
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Robust und schreibt gut”
“Bester Kleber für Papierarbeiten”
“Die verschieden pastellfarbigen Stifte sehen auch noch gut aus”
“Top Produkt”
“Und preiswert”
What buyers complain about
60% of reviews“Schreibt sehr dünn”
“Stifte laufen aus”
“Schlechte Qualität”
“Sie wellen sich auch nicht wie Papier Sticker”
“Es ist auch auf verschiedenen Papieroberflächen gleich, also nicht so das man sagen könnte auf einem bestimmten Papiertyp funktionieren die Stifte nicht”
Muji return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Muji questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
