Is moomin profitable to sell on Amazon Germany?

The niche generates €56K/yr across 59 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (49/100).

How competitive is the moomin niche?

26 brands and 85 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in moomin?

Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.8%.

When does demand for moomin peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the moomin niche?

Listings span €3.17–€70.00; the average listing price is €15.53 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.

moomin

Skip it

Soft demand (-32.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Incredible99.15

avg incumbent reviews — the moat a new listing must climb

Competition

Great30%

top-5 click share — an open shelf

Price range

Great€3.17–€70.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€15.53

avg listing price — sweet spot $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€56K

€56K/yr · 415K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-32.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, moomin is a €56K/yr Amazon Germany market (415K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

moomin market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: €78K–€93K; units × avg price
Conversion rate: 0.9%
Avg BSR: #2,464
Page quality: 0%
Prime: 86%
Sponsored: 46%
Out of stock: 13.2%
Avg brand age: 43 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

30%

Top 20: 67%

Open market

25%

Puckator26%
Grupo Erik25%
Pluto Design11%
MOOMIN6%
HAWEE4%
Barbo Toys4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top moomin search terms

moomin189K/yr -29.3%0.5% conv.
mumins119K/yr -39.6%0.4% conv.
mumin53K/yr -33.1%0.4% conv.
moomin merch23K/yr -23.2%1.2% conv.
mumins merchandise21K/yr -24.1%1.4% conv.
moomin shop10K/yr -35.3%0.3% conv.

All search terms

Top moomin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Puckator Set mit 2 Kugelschreibern - Moomin

Puckator€6.114.6★171 rev

Grupo Erik Schreibwaren Set die Moomins Kugelschreiber Bleistift mit Radiergummi - Federmäppchen Groß - Büroklammern - 4 Textmarker - Notizzettel Klebend die Mumins

Grupo Erik€15.524.6★14 rev

Puckator Moomin Standard-Spielkartendeck

Puckator€5.554.7★14 rev

Einkaufstasche/Tasche Muminfamilie Blue Einheitsgröße

Pluto Design€12.934.3★28 rev

Grupo Erik Notizblock Klein Moomin Moments - Einkaufsliste Magnetisch Kühlschrank - Notizzettel To Do Liste Block Offzieller Mumins Merch

Grupo Erik€6.834.9★22 rev

Newest

by launch date

ZRHSADO Moomin Characters Bettdeckenbezug Microfaser 3 teilig 3D Gedruckt mit Reißverschluss Scandinavian Cartoon Bettbezug Bequem mit Kissenbezügen for Erwachsene Doppel200x200cm

ZRHSADO€26.870 rev

4mo ago

Yilani Mumin-Charaktere 3D Bedruckt Bettbezug 3teilig Mikrofaser maschinenwaschbar Skandinavischer Cartoon Bettdeckenbezug 2 Kissenbezüge atmungsaktiv Familienzimmer Deko Single (135x200cm)

Yilani€21.840 rev

5mo ago

Puckator Moomin Tammi Magnetisches Lesezeichen-Set niedliche magnetische Lesezeichen Wichtel-Geschenke für Lesezeichen Markierungen Markierungen Tabs Stuff Geschenk für Liebhaber Frauen

Puckator€4.591 rev

5mo ago

ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L

ROSALÍA€23.847 rev

8mo ago

Grupo Erik Premium Notizbuch A5 DC Mumin Notizblock für Erwachsene und Kinder - Liniert & Blanko Journal A5 Tagebuch Mädchen und Jungen Moomin Geschenke Merch

Grupo Erik€10.897 rev

10mo ago

What buyers say about moomin

What buyers praise and complain about, mined from review topics.

What buyers love

Design insgesamt17%

“Schönes Design”

Qualität insgesamt10%

“Gute Qualität und sehr praktisch für unterwegs”

Ketten/Schlüsselqualität8%

“schöner anhänger”

Farbe7%

“Ich habe mir ein gelbes Shirt bestellt”

Gesamtgröße6%

“Passt perfekt”

Geschenk Zweck6%

“Geschenk Idee”

Geruch6%

“Riecht gut”

Materialqualität4%

“Stabiles Material”

Komfort insgesamt4%

“Sehr angenehm”

Papierqualität4%

“Sehr schönes Heft”

What buyers complain about

Qualität insgesamt21%

“Leider keine hochwertigen Produkte”

Preis-Leistungs-Verhältnis13%

“Sehr teuer”

Gesamtgröße11%

“Kleine Kühltasche”

Haltbarkeit10%

“werden nicht lange halten.”

Reißverschlussqualität7%

“Nur wegen dem schwerlaufendem Reißverschluss einen Sternabzug”

beworben Vs Tatsächliches Produkt7%

“Irreführende Fotos”

Riemen/Saitenqualität7%

“Die Träger könnten eine Spur größer sein damit man den Beutel besser über die Schulter tragen kann”

Druckqualität2%

“Außerdem nur vorne bedruckt”

Papierqualität2%

“die Figuren sind aus echt dünnem Papier/Karton”

Top return reasons

Gesamtgröße24%

beworben Vs Tatsächliches Produkt11%

Materialqualität8%

Alterseignung7%

Reißverschlussqualität7%

Funktionalität insgesamt6%

Qualität insgesamt6%

Kompatibilität – insgesamt5%

Defekt Material/Teile4%

Farbe4%

Common questions

Is moomin profitable to sell on Amazon Germany?: The niche generates €56K/yr across 59 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (49/100).
How competitive is the moomin niche?: 26 brands and 85 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in moomin?: Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.8%.
When does demand for moomin peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the moomin niche?: Listings span €3.17–€70.00; the average listing price is €15.53 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.