Moomin
soft demand (-32.5% this quarter) — Moomin doesn't clear our bar today.
Flapen Score
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Is Moomin profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Moomin is a €56K/yr Amazon Germany market (415K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Moomin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -32.5% over the last 90 days and 0.9% of searches end in a purchase.
€56K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 59 products
Top Moomin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Puckator Set mit 2 Kugelschreibern - Moomin
- Price
- €6.11
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 2y ago
Grupo Erik Schreibwaren Set die Moomins Kugelschreiber Bleistift mit Radiergummi - Federmäppchen Groß - Büroklammern - 4 Textmarker - Notizzettel Klebend die Mumins
- Price
- €15.52
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 11mo ago
Puckator Moomin Standard-Spielkartendeck
- Price
- €5.55
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 2y ago
Einkaufstasche/Tasche Muminfamilie Blue Einheitsgröße
- Price
- €12.93
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2y ago
Grupo Erik Notizblock Klein Moomin Moments - Einkaufsliste Magnetisch Kühlschrank - Notizzettel To Do Liste Block Offzieller Mumins Merch
- Price
- €6.83
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 11mo ago
Trending
90-day click momentum
Puckator Moomin Tammi Magnetisches Lesezeichen-Set niedliche magnetische Lesezeichen Wichtel-Geschenke für Lesezeichen Markierungen Markierungen Tabs Stuff Geschenk für Liebhaber Frauen
- Price
- €4.59
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 5mo ago
Yilani Mumin-Charaktere 3D Bedruckt Bettbezug 3teilig Mikrofaser maschinenwaschbar Skandinavischer Cartoon Bettdeckenbezug 2 Kissenbezüge atmungsaktiv Familienzimmer Deko Single (135x200cm)
- Price
- €21.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L
- Price
- €23.84
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 8mo ago
Grupo Erik Fotoalbum zum Selbstgestalten Moomin Scrapbook Weiße Seiten - Fotoalbum Klein 16x16 cm - Photoalbum 22 selbstklebend Seiten Mumin Merch
- Price
- €12.35
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago
ZRHSADO Moomin Characters Bettdeckenbezug Microfaser 3 teilig 3D Gedruckt mit Reißverschluss Scandinavian Cartoon Bettbezug Bequem mit Kissenbezügen for Erwachsene Doppel200x200cm
- Price
- €26.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Newest
by launch dateZRHSADO Moomin Characters Bettdeckenbezug Microfaser 3 teilig 3D Gedruckt mit Reißverschluss Scandinavian Cartoon Bettbezug Bequem mit Kissenbezügen for Erwachsene Doppel200x200cm
- Price
- €26.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Yilani Mumin-Charaktere 3D Bedruckt Bettbezug 3teilig Mikrofaser maschinenwaschbar Skandinavischer Cartoon Bettdeckenbezug 2 Kissenbezüge atmungsaktiv Familienzimmer Deko Single (135x200cm)
- Price
- €21.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Puckator Moomin Tammi Magnetisches Lesezeichen-Set niedliche magnetische Lesezeichen Wichtel-Geschenke für Lesezeichen Markierungen Markierungen Tabs Stuff Geschenk für Liebhaber Frauen
- Price
- €4.59
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 5mo ago
ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L
- Price
- €23.84
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 8mo ago
Grupo Erik Premium Notizbuch A5 DC Mumin Notizblock für Erwachsene und Kinder - Liniert & Blanko Journal A5 Tagebuch Mädchen und Jungen Moomin Geschenke Merch
- Price
- €10.89
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
26 rising
Sellers
85
Top-5 brand share
72%
Top 20: 97%
Top-5 click share
30%
Top 20: 67%
Open market
25%
- Puckator26%
- Grupo Erik25%
- Pluto Design11%
- MOOMIN6%
- HAWEE4%
- Barbo Toys4%
Moomin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top Moomin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- moomin189K/yr
- mumins119K/yr
- mumin53K/yr
- moomin merch23K/yr
- mumins merchandise21K/yr
- moomin shop10K/yr
What reviews say buyers love and hate about Moomin
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Schönes Design”
“Gute Qualität und sehr praktisch für unterwegs”
“schöner anhänger”
“Ich habe mir ein gelbes Shirt bestellt”
“Passt perfekt”
What buyers complain about
81% of reviews“Leider keine hochwertigen Produkte”
“Sehr teuer”
“Kleine Kühltasche”
“werden nicht lange halten.”
“Nur wegen dem schwerlaufendem Reißverschluss einen Sternabzug”
Moomin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Moomin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
