- Flapen Score
- 49 / 100Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 4649
- Market size
- €56K/yr415K searches / yr
- 90-day growth
- -32.5%search demand this quarter
- Competition
- 30%top-5 click share · 26 brands · 85 sellers
Flapen Score
Moomin against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Moomin is stronger. Inside it, weaker.
Market
The Moomin market on Amazon at a glance
Shoppers on Amazon Germany searched for Moomin 415K times last year and spent an estimated €56K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.
- Searches, last 12 months
- 415K
- Growth, 90 days vs prior 90
- -32.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- €56Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- moomin189K searches a year
02 · Price
A sale here is worth €15.53.
Listings sell for €15.53 on average, from €3.17 to €70.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €15.53 that is €0 to €2K a year per listing.
- Average price
- €15.53inside the $15 to $100 sweet spot
- Price range
- €3.17–€70.00
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #2,464 within Papierprodukte. It carries 99 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 86%
- Out of stock, average day
- 13.2%
- Average rank
- #2,464in Papierprodukte
- Average rating
- 4.52 starsAmazon Germany average 4.37 stars
- Average reviews
- 99per listing
- Listings tracked
- 59
04 · Newcomers
0 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Moomin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Puckator Set mit 2 Kugelschreibern - Moomin
- Price
- €6.11
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 2y ago

Grupo Erik Schreibwaren Set die Moomins Kugelschreiber Bleistift mit Radiergummi - Federmäppchen Groß - Büroklammern - 4 Textmarker - Notizzettel Klebend die Mumins
- Price
- €15.52
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 11mo ago

Puckator Moomin Standard-Spielkartendeck
- Price
- €5.55
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 2y ago

Einkaufstasche/Tasche Muminfamilie Blue Einheitsgröße
- Price
- €12.93
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2y ago

Grupo Erik Notizblock Klein Moomin Moments - Einkaufsliste Magnetisch Kühlschrank - Notizzettel To Do Liste Block Offzieller Mumins Merch
- Price
- €6.83
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Puckator Moomin Tammi Magnetisches Lesezeichen-Set niedliche magnetische Lesezeichen Wichtel-Geschenke für Lesezeichen Markierungen Markierungen Tabs Stuff Geschenk für Liebhaber Frauen
- Price
- €4.59
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 5mo ago

Yilani Mumin-Charaktere 3D Bedruckt Bettbezug 3teilig Mikrofaser maschinenwaschbar Skandinavischer Cartoon Bettdeckenbezug 2 Kissenbezüge atmungsaktiv Familienzimmer Deko Single (135x200cm)
- Price
- €21.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L
- Price
- €23.84
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 8mo ago

Grupo Erik Fotoalbum zum Selbstgestalten Moomin Scrapbook Weiße Seiten - Fotoalbum Klein 16x16 cm - Photoalbum 22 selbstklebend Seiten Mumin Merch
- Price
- €12.35
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

ZRHSADO Moomin Characters Bettdeckenbezug Microfaser 3 teilig 3D Gedruckt mit Reißverschluss Scandinavian Cartoon Bettbezug Bequem mit Kissenbezügen for Erwachsene Doppel200x200cm
- Price
- €26.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Newest
by launch date
ZRHSADO Moomin Characters Bettdeckenbezug Microfaser 3 teilig 3D Gedruckt mit Reißverschluss Scandinavian Cartoon Bettbezug Bequem mit Kissenbezügen for Erwachsene Doppel200x200cm
- Price
- €26.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Yilani Mumin-Charaktere 3D Bedruckt Bettbezug 3teilig Mikrofaser maschinenwaschbar Skandinavischer Cartoon Bettdeckenbezug 2 Kissenbezüge atmungsaktiv Familienzimmer Deko Single (135x200cm)
- Price
- €21.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Puckator Moomin Tammi Magnetisches Lesezeichen-Set niedliche magnetische Lesezeichen Wichtel-Geschenke für Lesezeichen Markierungen Markierungen Tabs Stuff Geschenk für Liebhaber Frauen
- Price
- €4.59
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 5mo ago

ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L
- Price
- €23.84
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 8mo ago

Grupo Erik Premium Notizbuch A5 DC Mumin Notizblock für Erwachsene und Kinder - Liniert & Blanko Journal A5 Tagebuch Mädchen und Jungen Moomin Geschenke Merch
- Price
- €10.89
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
26 rising
Sellers
85
Est. top-5 brand share
72%
Top 20: 97%
Est. top-5 click share
30%
Top 20: 67%
Open market
25%
- Puckator26%
- Grupo Erik25%
- Pluto Design11%
- MOOMIN6%
- HAWEE4%
- Barbo Toys4%
Demand
Moomin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Moomin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- moomin189K/yr
- mumins119K/yr
- mumin53K/yr
- moomin merch23K/yr
- mumins merchandise21K/yr
- moomin shop10K/yr
Reviews and returns
What reviews say buyers love and hate about Moomin
We read the reviews and the return reasons for every product selling here.
“Leider keine hochwertigen Produkte”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moomin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









