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Moomin

Fail

Demand is soft, at -32.5% this quarter, so Moomin is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size
€56K/yr415K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
30%top-5 click share · 26 brands · 85 sellers

Flapen Score

Moomin against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Moomin is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moomin market on Amazon at a glance

Shoppers on Amazon Germany searched for Moomin 415K times last year and spent an estimated €56K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
0.9%
Market size, estimated
€56Ka year
Peak month
December3.2× the quietest month
Top search term
moomin189K searches a year

02 · Price

A sale here is worth €15.53.

Listings sell for €15.53 on average, from €3.17 to €70.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €15.53 that is €0 to €2K a year per listing.

Average price
€15.53inside the $15 to $100 sweet spot
Price range
€3.17–€70.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #2,464 within Papierprodukte. It carries 99 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
86%
Out of stock, average day
13.2%
Average rank
#2,464in Papierprodukte
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
99per listing
Listings tracked
59

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Moomin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

85

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

30%

Top 20: 67%

Open market

25%

  • Brand 126%
  • Brand 225%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Moomin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Moomin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moomin189K/yr
  • mumins119K/yr
  • mumin53K/yr
  • moomin merch23K/yr
  • mumins merchandise21K/yr
  • moomin shop10K/yr

Reviews and returns

What reviews say buyers love and hate about Moomin

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Design insgesamt”
21%of negative reviews mention “Qualität insgesamt”
0.8%of orders come back
“Leider keine hochwertigen Produkte”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Moomin questions

Answered from the same tracked data.