Is montblanc kugelschreiber profitable to sell on Amazon Germany?

The niche generates €279K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (43/100).

How competitive is the montblanc kugelschreiber niche?

14 brands and 152 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in montblanc kugelschreiber?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 2.0%.

When does demand for montblanc kugelschreiber peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the montblanc kugelschreiber niche?

Listings span €8.17–€659.67; the average listing price is €109.66 (sweet spot $15–$100). The average incumbent carries 2,991 reviews — the moat a new listing must climb.

montblanc kugelschreiber

Skip it

Soft demand (-27.0% this quarter) — this niche doesn't clear our bar today.

Competition

Great39%

top-5 click share — an open shelf

Returns

Great2.0%

return rate — above 5% kills the launch gate

Avg price

Good€109.66

avg listing price — sweet spot $15–$100

Market size

Good€279K

€279K/yr · 245K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,991.15

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad€8.17–€659.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-27.0%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, montblanc kugelschreiber is a €279K/yr Amazon Germany market (245K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

montblanc kugelschreiber market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €329K–€439K; units × avg price
Conversion rate: 1.0%
Avg BSR: #770
Page quality: 0%
Prime: 83%
Sponsored: 56%
Out of stock: 8.1%
Avg brand age: 65 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

152

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

13%

MONTBLANC68%
Waterman7%
novium3%
Scriveiner3%
Bellroy3%
DAPARA3%
Open — no brand owns it (8 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top montblanc kugelschreiber search terms

montblanc86K/yr -22.5%0.4% conv.
montblanc kugelschreiber51K/yr -25.8%0.2% conv.
mont blanc46K/yr -27.1%1.0% conv.
mont blanc kugelschreiber31K/yr -30.3%0.4% conv.
mont blanc refill ballpoint pen13K/yr -48.5%11.2% conv.
kugelschreiber montblanc7K/yr -27.5%0.4% conv.
montblanc pen4K/yr -16.7%0.0% conv.
montblanc meisterstück4K/yr -35.5%0.3% conv.
montblanc mine2K/yr -29.4%6.3% conv.
montblanc kugelschreibermine857/yr -30.0%6.1% conv.

All search terms

Top montblanc kugelschreiber products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Montblanc 10883 Classique 164 Kugelschreiber

MONTBLANC€421.654.6★98 rev

Montblanc Meisterstück Platinum Line Classique Kugelschreiber No.164 ID 2866

MONTBLANC€430.984.3★21 rev

Montblanc REFILL BP M 2x1 ROYAL BLUE PF Marke

MONTBLANC€16.444.4★874 rev

Waterman Expert Kugelschreiber | Hochglänzend Schwarz mit Zierteile aus 23 K Gold | Mittlere Spitze | Blaue Tinte | Geschenkbox

Waterman€67.764.5★2,327 rev

Montblanc 128211 Refill BP M 2 x 1 Schwarz (Mystery Black); PF

MONTBLANC€16.444.6★1,920 rev

Newest

by launch date

Lamy pico ruthenium Kugelschreiber Geschenk Set - Innovativer Pocket Pen Kuli 1 Klick für Full-Size Gehäuse aus Metall & Strichbreite M inkl. Echtleder-Etui & Compactmine M 22 in schwarz

Lamy€73.2335 rev

11mo ago

DAPARA€45.76518 rev

2y ago

Montblanc Herrenbrille Gold/Blau/Blau 54

MONTBLANC€345.570 rev

2y ago

BOSS Connio

BOSS€36.13847 rev

4y ago

novium Hoverpen Interstellar - Anti-Schwerkraft-Kugelschreiber | Von der Raumfahrt inspiriertes Design mit magnetischer Schwebetechnik und Schmidt-Nachfüllminen | Luxus-Geschenkidee | Space Black

novium€113.412,674 rev

4y ago

What buyers say about montblanc kugelschreiber

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Top Qualität – Edles Design”

Geruch20%

“Mega Duft”

Schreiberfahrung8%

“Super Alltags Kugelschreiber”

Gesamtgröße8%

“Passt”

beworben Vs Tatsächliches Produkt8%

“Wie bestellt”

Design insgesamt4%

“Eleganter Eindruck”

Preis-Leistungs-Verhältnis3%

“Super Geldbörse für Super Preis”

Metallqualität2%

“Dieser sehr robust wirkende Kugelschreiber ist tatsächlich komplett aus Metall”

Benutzerfreundlichkeit2%

“Sehr praktisch”

Haltbarkeit1%

“Immer verlässlich”

What buyers complain about

Haltbarkeit20%

“beim benutzen auseinander fällt”

Qualität insgesamt19%

“mangelhafte Qualität”

Preis-Leistungs-Verhältnis8%

“Etwas teuer”

Gesamtgröße5%

“Vielleicht passt es für jemanden anderen für mich hat’s leider nicht gepasst.”

Schreiberfahrung4%

“Schreibt nicht gut”

Funktionalität insgesamt3%

“Und muss feststellen, dass beide Minen nicht funktionieren”

Griff3%

“Bei mir ist er etwas aus der Hand gerutscht”

Gewicht schwer2%

“Hier stellte sich heraus, dass die Minen von Amazon sogar schwerer sind als jene von Mont Blanc”

Metallqualität2%

“Das Gold geht nur so runter”

Tintenleck2%

“es kommt aber nach wenigen geschriebenen Worten keine Tinte mehr.”

Top return reasons

Gesamtgröße57%

Qualität insgesamt5%

Kompatibilität – insgesamt4%

Tintennachfüllung4%

Geruch3%

beworben Vs Tatsächliches Produkt3%

Lederqualität3%