Is Moleskine Notizbuch profitable to sell on Amazon Germany?

Flapen scores Moleskine Notizbuch 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €123K a year across 33 tracked products. Search demand grew -21.9% in the last 90 days.

How competitive is the Moleskine Notizbuch niche on Amazon Germany?

10 brands and 128 sellers compete in Moleskine Notizbuch on Amazon Germany. The top 5 Moleskine Notizbuch products take 52% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Moleskine Notizbuch?

Moleskine Notizbuch buyers on Amazon Germany complain most about Papierqualität, Preis-Leistungs-Verhältnis, and Gesamtgröße. An estimated 0.6% of orders come back.

When does demand for Moleskine Notizbuch peak?

Search demand for Moleskine Notizbuch on Amazon Germany peaks in Dec, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Moleskine Notizbuch niche?

Moleskine Notizbuch sells for €22.91 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.69 to €261.87. The average product has 5,547 reviews, the count a new listing must catch up to.

Moleskine Notizbuch

Fail

Demand is soft, at -21.9% this quarter, so Moleskine Notizbuch is a Fail.

Flapen Score: 39
39 / 100Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 46
Market size: €123K/yr274K searches / yr
90-day growth: -21.9%search demand this quarter
Competition: 52%top-5 click share · 10 brands · 128 sellers

Flapen Score

Moleskine Notizbuch against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Moleskine Notizbuch is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Moleskine Notizbuch market on Amazon at a glance

Shoppers on Amazon Germany searched for Moleskine Notizbuch 274K times last year and spent an estimated €123K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €123K a year.

Searches, last 12 months: 274K
Growth, 90 days vs prior 90: -21.9%
Conversion, latest week: 2.0%
Market size, estimated: €123Ka year
Peak month: December1.9× the quietest month
Top search term: moleskine notizbuch93K searches a year

02 · Price

A sale here is worth €22.91.

Listings sell for €22.91 on average, from €4.69 to €261.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €22.91 that is €2K to €6K a year per listing.

Average price: €22.91inside the $15 to $100 sweet spot
Price range: €4.69–€261.87
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€6K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #416 within Papierprodukte. It carries 5,547 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 1.1%
Average rank: #416in Papierprodukte
Average rating: 4.62 starsAmazon Germany average 4.37 stars
Average reviews: 5,547per listing
Listings tracked: 33

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Moleskine Notizbuch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

128

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

Brand 181%
Brand 23%
Brand 33%
Brand 43%
Brand 52%
Brand 62%
Open — no brand owns it (4 brands, 6%)

Demand

Moleskine Notizbuch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Moleskine Notizbuch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

moleskine notizbuch93K/yr -26.8%2.0% conv.
moleskine88K/yr -19.2%0.8% conv.
moleskin23K/yr -9.2%1.1% conv.
notizbuch a5 softcover12K/yr -21.9%0.3% conv.
notizbuch softcover13K/yr -25.8%0.3% conv.
moleskine notizbuch a514K/yr -15.9%2.1% conv.
notizbuch softcover a56K/yr -10.2%0.4% conv.
softcover notizbuch a55K/yr -17.7%0.3% conv.
moleskine notebook4K/yr -23.9%2.5% conv.
notizbuch moleskine6K/yr -36.7%1.5% conv.

Reviews and returns

What reviews say buyers love and hate about Moleskine Notizbuch

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

17%of negative reviews mention “Papierqualität”

0.6%of orders come back

“- das Papier ist durchscheinend und hat eine raue Struktur und eine unebene, leicht wellige Oberfläche; die Seiten liegen nicht plan”

A buyer, on “Papierqualität”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Moleskine Notizbuch questions

Answered from the same tracked data.

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