Skip to content
39

moleskine notizbuch

Skip it

Soft demand (-21.9% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 14Conversion 25Competition 56Returns 97Price range 33Avg price 95Brand share 21Review moat 24Quality gap 24

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible€22.91

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€4.69–€261.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€123K

€123K/yr · 274K searches

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,547.15

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, moleskine notizbuch is a €123K/yr Amazon Germany market (274K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

moleskine notizbuch market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€137K–€183K
units × avg price
Conversion rate
2.0%
Avg BSR
#416
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
1.1%
Avg brand age
48 months
Avg seller age
183 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

128

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

6%

  • Moleskine81%
  • PYNEX3%
  • WETLOTE3%
  • feela3%
  • LEUCHTTURM19172%
  • Amazon Basics2%
  • Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top moleskine notizbuch search terms

  • moleskine notizbuch93K/yr
  • moleskine88K/yr
  • moleskin23K/yr
  • notizbuch a5 softcover12K/yr
  • notizbuch softcover13K/yr
  • moleskine notizbuch a514K/yr
  • notizbuch softcover a56K/yr
  • softcover notizbuch a55K/yr
  • moleskine notebook4K/yr
  • notizbuch moleskine6K/yr
All search terms

Top moleskine notizbuch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€6K10%€12K15%€18K20%€25K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about moleskine notizbuch

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Top Qualität”

Papierqualität18%

“Das beste Papier zum Schreiben”

beworben Vs Tatsächliches Produkt9%

“Tut was es soll”

Preis-Leistungs-Verhältnis8%

“Positiv ist definitiv der günstige Preis”

Farbe5%

“Tolle Farbe, hochwertiges Notizbuch”

Design insgesamt4%

“Und dazu bestechen Design und die schöne Farbe”

Schreiberfahrung4%

“Das beste Papier zum Schreiben”

Dicke3%

“Die Blätter sind ausreichend dick”

Druckqualität2%

“Tolle Farbe, hochwertiges Notizbuch”

Benutzerfreundlichkeit2%

“Sehr gut und praktisch”

What buyers complain about

Papierqualität17%

“- das Papier ist durchscheinend und hat eine raue Struktur und eine unebene, leicht wellige Oberfläche; die Seiten liegen nicht plan”

Preis-Leistungs-Verhältnis13%

“Teures”

Gesamtgröße13%

“kleiner”

Qualität insgesamt8%

“Extrem schlechte Qualität”

Tintenleck4%

“Tinte „blutet“ durch.”

Papierkompatibilität4%

“Das Notizbuch "A5, kariert" ist nicht im DIN A5 Format.”

Haltbarkeit4%

“Nach nicht mal vier Monaten und 20 geschriebenen Seiten schon kaputt”

Ausrichtung3%

“nicht immer gleich ausgerichtet.”

Schreiberfahrung3%

“Nichts für Leute die da langfristig Sachen reinschreiben wollen”

Dicke3%

“Die Seiten sind zwar etwas dünn,”

Top return reasons

Gesamtgröße46%
Farbe8%
Preis-Leistungs-Verhältnis7%
Dünn7%
Qualität insgesamt6%
Geruch3%
beworben Vs Tatsächliches Produkt3%
Nicht nachhaltiges Design2%
Papierqualität2%
Materialqualität2%

Common questions

Is moleskine notizbuch profitable to sell on Amazon Germany?
The niche generates €123K/yr across 33 tracked products. 90-day search growth is -21.9%. Flapen's verdict: Skip it (39/100).
How competitive is the moleskine notizbuch niche?
10 brands and 128 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in moleskine notizbuch?
Top complaints mined from reviews: Papierqualität, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.6%.
When does demand for moleskine notizbuch peak?
Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the moleskine notizbuch niche?
Listings span €4.69–€261.87; the average listing price is €22.91 (sweet spot $15–$100). The average incumbent carries 5,547 reviews — the moat a new listing must climb.