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Moleskine Notizbuch

soft demand (-21.9% this quarter) — Moleskine Notizbuch doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 46

Market size 28Growth 14Conversion 25Competition 56Returns 97Price range 33Avg price 95Brand share 21Review moat 24Quality gap 24
This niche Category average · 1,305 niches

Is Moleskine Notizbuch profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Moleskine Notizbuch is a €123K/yr Amazon Germany market (274K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Moleskine Notizbuch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.9% over the last 90 days and 2.0% of searches end in a purchase.

€123K

revenue / yr

Units sold / yr8K
Search volume / yr-21.9%274K
Conversion rate2.0%
Avg price€22.91

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers10 · 128
Top-5 product click share52%
Open market8%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement91%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews5,547

Top Moleskine Notizbuch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€12K€18K€25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

128

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

6%

  • Moleskine81%
  • PYNEX3%
  • WETLOTE3%
  • feela3%
  • LEUCHTTURM19172%
  • Amazon Basics2%
  • Open — no brand owns it (4 brands, 6%)

Moleskine Notizbuch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume274KCVR2.0%Products33Brands10Top 5 Brands92%OOS Rate1.1%Rating4.6★Reviews5,547Avg BSR#416
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Moleskine Notizbuch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • moleskine notizbuch93K/yr
  • moleskine88K/yr
  • moleskin23K/yr
  • notizbuch a5 softcover12K/yr
  • notizbuch softcover13K/yr
  • moleskine notizbuch a514K/yr
  • notizbuch softcover a56K/yr
  • softcover notizbuch a55K/yr
  • moleskine notebook4K/yr
  • notizbuch moleskine6K/yr

What reviews say buyers love and hate about Moleskine Notizbuch

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt30%

Top Qualität

Papierqualität18%

Das beste Papier zum Schreiben

beworben Vs Tatsächliches Produkt9%

Tut was es soll

Preis-Leistungs-Verhältnis8%

Positiv ist definitiv der günstige Preis

Farbe5%

Tolle Farbe, hochwertiges Notizbuch

What buyers complain about

71% of reviews
Papierqualität17%

- das Papier ist durchscheinend und hat eine raue Struktur und eine unebene, leicht wellige Oberfläche; die Seiten liegen nicht plan

Preis-Leistungs-Verhältnis13%

Teures

Gesamtgröße13%

kleiner

Qualität insgesamt8%

Extrem schlechte Qualität

Tintenleck4%

Tinte „blutet“ durch.

Moleskine Notizbuch return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
46%
2Farbe
8%
3Preis-Leistungs-Verhältnis
7%
4Dünn
7%
5Qualität insgesamt
6%

Common Moleskine Notizbuch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Moleskine Notizbuch 39/100 on Amazon Germany — Skip it. The niche generates €123K/yr across 33 tracked products. Search demand moved -21.9% over the last 90 days.
Search demand for Moleskine Notizbuch on Amazon Germany peaks in Dec, where the busiest month runs 1.9× the quietest.