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Mitsubishi Pencil

brand-locked demand (top 5 brands take 96% of clicks) — Mitsubishi Pencil doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 1,081 of 1,305 Bürobedarf & Schreibwaren niches · −10 vs the category median of 46

Market size 25Growth 13Conversion 55Competition 38Returns 99Price range 42Avg price 48Brand share 10Review moat 47Quality gap 18
This niche Category average · 1,305 niches

Is Mitsubishi Pencil profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mitsubishi Pencil is a €102K/yr Amazon Germany market (191K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar. Verdict: Skip it — 36/100.

Mitsubishi Pencil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.6% over the last 90 days and 4.5% of searches end in a purchase.

€102K

revenue / yr

Units sold / yr10K
Search volume / yr-24.6%191K
Conversion rate4.5%
Avg price€11.80

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 58
Top-5 product click share62%
Open market4%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement33%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews1,807

Top Mitsubishi Pencil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€20K€31K€41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

58

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

2%

  • uni-ball82%
  • VOLBOZ4%
  • 三菱鉛筆4%
  • dsetryj3%
  • EYEYE3%
  • uni2%
  • Open — no brand owns it (1 brand, 2%)

Mitsubishi Pencil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume191KCVR4.5%Products18Brands7Top 5 Brands96%OOS Rate2.0%Rating4.7★Reviews1,807Avg BSR#2,157
4K3KPrime Day '25Spike '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 1.7×

Top Mitsubishi Pencil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • uniball53K/yr
  • uniball eye fine28K/yr
  • mitsubishi19K/yr
  • mitsubishi pencil24K/yr
  • uni ball pen20K/yr
  • uni ball13K/yr
  • uniball eye11K/yr
  • uni-ball8K/yr
  • uni-ball eye fine5K/yr
  • uniball pen4K/yr

What reviews say buyers love and hate about Mitsubishi Pencil

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Schreiberfahrung52%

DER beste dokumentenechte Schreiber

Qualität insgesamt8%

Super Qualität

Farbe4%

Super Produkt, schöne Farben, gute Auswahl

Preis-Leistungs-Verhältnis4%

spart Geld

Stift/Bleistiftqualität3%

Tintenroller erstklasssig

What buyers complain about

79% of reviews
Wischfestigkeit21%

Stifte verlieren die Tinte und schmieren

Tintennachfüllung17%

40% mit Tinte befüllt

Trocknungszeit8%

Leider auch nach langer Trockenzeit überhaupt gar nicht

Tintenleck8%

Stifte verlieren die Tinte und schmieren

beworben Vs Tatsächliches Produkt8%

In der Beschreibung zu dem Artikel konnte ich das nicht finden

Mitsubishi Pencil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
14%
2Gesamtgröße
9%
3Schreiberfahrung
9%
4Qualität insgesamt
7%
5Tintennachfüllung
7%

Common Mitsubishi Pencil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mitsubishi Pencil 36/100 on Amazon Germany — Skip it. The niche generates €102K/yr across 18 tracked products. Search demand moved -24.6% over the last 90 days.
Search demand for Mitsubishi Pencil on Amazon Germany peaks in Mar, where the busiest month runs 1.7× the quietest.