Skip to content

Mitsubishi Pencil

Fail

The top 5 brands take 96% of clicks, so Mitsubishi Pencil is a Fail.

Flapen Score
36
36 / 100
Ranks 1,081 of 1,305 Bürobedarf & Schreibwaren niches · −10 vs the category median of 46
Market size
€102K/yr191K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
62%top-5 click share · 7 brands · 58 sellers

Flapen Score

Mitsubishi Pencil against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Mitsubishi Pencil is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mitsubishi Pencil market on Amazon at a glance

Shoppers on Amazon Germany searched for Mitsubishi Pencil 191K times last year and spent an estimated €102K. The top 5 brands take 96% of clicks. Demand peaks in Mar. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €102K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
4.5%
Market size, estimated
€102Ka year
Peak month
March1.7× the quietest month
Top search term
uniball53K searches a year

02 · Price

A sale here is worth €11.80.

Listings sell for €11.80 on average, from €5.52 to €21.74. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €11.80 that is €3K to €6K a year per listing.

Average price
€11.80under the $15 to $100 sweet spot
Price range
€5.52–€21.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #2,157 within Schreib- & Korrekturbedarf. It carries 1,807 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
89%
Out of stock, average day
2.0%
Average rank
#2,157in Schreib- & Korrekturbedarf
Average rating
4.71 starsAmazon Germany average 4.37 stars
Average reviews
1,807per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Mitsubishi Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

58

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

2%

  • Brand 182%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mitsubishi Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Mitsubishi Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uniball53K/yr
  • uniball eye fine28K/yr
  • mitsubishi19K/yr
  • mitsubishi pencil24K/yr
  • uni ball pen20K/yr
  • uni ball13K/yr
  • uniball eye11K/yr
  • uni-ball8K/yr
  • uni-ball eye fine5K/yr
  • uniball pen4K/yr

Reviews and returns

What reviews say buyers love and hate about Mitsubishi Pencil

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Schreiberfahrung”
21%of negative reviews mention “Wischfestigkeit”
0.2%of orders come back
“Stifte verlieren die Tinte und schmieren”
A buyer, on “Wischfestigkeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mitsubishi Pencil questions

Answered from the same tracked data.