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marker & filzstifte

Worth a look

Shows low returns (0.5%), but soft demand (-29.0% this quarter) keeps it on the watch list.

Market size 17Growth 11Conversion 50Competition 90Returns 98Price range 80Avg price 60Brand share 62Review moat 24Quality gap 33

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great25%

top-5 click share — an open shelf

Price range

Great€0.95–€76.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Avg price

Good€13.24

avg listing price — sweet spot $15–$100

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,274.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€68K

€68K/yr · 128K searches

Growth

Bad-29.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, marker & filzstifte is a €68K/yr Amazon Germany market (128K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

marker & filzstifte market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
€53K–€66K
units × avg price
Conversion rate
4.0%
Avg BSR
#119
Page quality
0%
Prime
94%
Sponsored
74%
Out of stock
3.0%
Avg brand age
54 months
Avg seller age
185 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

209

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

25%

Top 20: 62%

Open market

27%

  • Faber-Castell37%
  • Tongfushop10%
  • STABILO8%
  • Amazon Basics6%
  • AnyMark6%
  • Ohuhu5%

Demand

Weekly Amazon search volume, last 22 weeks — -29.0% search growth over the last 90 days.
3K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top marker & filzstifte search terms

  • markers29K/yr
  • marker set35K/yr
  • marker & filzstifte31K/yr
  • textmarker faber castell9K/yr
  • faber castell textmarker11K/yr
  • faber castell marker7K/yr
  • stifte marker4K/yr
All search terms

Top marker & filzstifte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€4K9%€6K12%€8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about marker & filzstifte

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe31%

“Schönes Pastel Pink”

Qualität insgesamt13%

“Super Produkte”

Stift/Bleistiftqualität11%

“Textmarker”

Preis-Leistungs-Verhältnis8%

“Für alles andere hat man hier sehr viel Value for money”

beworben Vs Tatsächliches Produkt4%

“Produkt bekannt, alles Bestens”

Haltbarkeit3%

“Alles gut, Edding halt”

Zeichenerfahrung3%

“Bester Marker”

Benutzerfreundlichkeit2%

“Gute Handhabung”

Schreiberfahrung2%

“markiert gerne seine Texte”

Feder-/Spitzenqualität2%

“Bunte Dual-Tip-Marker mit Etui: Gut”

What buyers complain about

Farbe15%

“Farbunterschied”

trocken/leerTinte12%

“Zum Teil fast eingetrocknet”

Qualität insgesamt8%

“Der größte Müll”

Haltbarkeit7%

“Kurze Haltbarkeit”

Anzeigefarben4%

“Sehr dünn die Farbe”

Feucht/Trocken4%

“Leider sind manche Stifte bereits fast ausgetrocknet angekommen und kaum benutzbar”

Feder-/Spitzenqualität3%

“Etwas ungewohnte Spitze”

Papierqualität2%

“Marker gehen nicht besonders flüssig übers Papier”

Produktzustand2%

“leider scheint das Set bereits benutzt worden zu sein.”

Schreiberfahrung2%

“es schreibt nicht mehr zuverlässig, mega enttäuschend.”

Top return reasons

Farbe18%
trocken/leerTinte11%
Funktionalität insgesamt9%
Qualität insgesamt9%
Anzeigefarben8%
Gesamtgröße5%
Feucht/Trocken4%
Produktzustand4%
beworben Vs Tatsächliches Produkt3%
Defekt Material/Teile2%

Common questions

Is marker & filzstifte profitable to sell on Amazon Germany?
The niche generates €68K/yr across 69 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the marker & filzstifte niche?
28 brands and 209 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in marker & filzstifte?
Top complaints mined from reviews: Farbe, trocken/leerTinte, Qualität insgesamt. The return rate is 0.5%.
What does it cost to enter the marker & filzstifte niche?
Listings span €0.95–€76.60; the average listing price is €13.24 (sweet spot $15–$100). The average incumbent carries 6,275 reviews — the moat a new listing must climb.