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Marker & Filzstifte

Marker & Filzstifte shows low returns (0.5%), but soft demand (-29.0% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 28% of 1,305 Bürobedarf & Schreibwaren niches · +4 vs the category median of 46

Market size 17Growth 11Conversion 50Competition 90Returns 98Price range 80Avg price 60Brand share 62Review moat 24Quality gap 33
This niche Category average · 1,305 niches

Is Marker & Filzstifte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Marker & Filzstifte is a €68K/yr Amazon Germany market (128K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.

Marker & Filzstifte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -29.0% over the last 90 days and 4.0% of searches end in a purchase.

€68K

revenue / yr

Units sold / yr5K
Search volume / yr-29.0%128K
Conversion rate4.0%
Avg price€13.24

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers28 · 209
Top-5 product click share25%
Open market32%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 69 products

Sponsored placement74%
New entrants (1y)5· 3 succeeded
Avg rating4.5★
Avg reviews6,275

Top Marker & Filzstifte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

€0€2K€4K€6K€8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

209

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

25%

Top 20: 62%

Open market

27%

  • Faber-Castell37%
  • Tongfushop10%
  • STABILO8%
  • Amazon Basics6%
  • AnyMark6%
  • Ohuhu5%

Marker & Filzstifte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume128KCVR4.0%Products69Brands28Top 5 Brands68%OOS Rate3.0%Rating4.5★Reviews6,275Avg BSR#119
3K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top Marker & Filzstifte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • markers29K/yr
  • marker set35K/yr
  • marker & filzstifte31K/yr
  • textmarker faber castell9K/yr
  • faber castell textmarker11K/yr
  • faber castell marker7K/yr
  • stifte marker4K/yr

What reviews say buyers love and hate about Marker & Filzstifte

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Farbe31%

Schönes Pastel Pink

Qualität insgesamt13%

Super Produkte

Stift/Bleistiftqualität11%

Textmarker

Preis-Leistungs-Verhältnis8%

Für alles andere hat man hier sehr viel Value for money

beworben Vs Tatsächliches Produkt4%

Produkt bekannt, alles Bestens

What buyers complain about

58% of reviews
Farbe15%

Farbunterschied

trocken/leerTinte12%

Zum Teil fast eingetrocknet

Qualität insgesamt8%

Der größte Müll

Haltbarkeit7%

Kurze Haltbarkeit

Anzeigefarben4%

Sehr dünn die Farbe

Marker & Filzstifte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
18%
2trocken/leerTinte
11%
3Funktionalität insgesamt
9%
4Qualität insgesamt
9%
5Anzeigefarben
8%

Common Marker & Filzstifte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Marker & Filzstifte 50/100 on Amazon Germany — Worth a look. The niche generates €68K/yr across 69 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -29.0% over the last 90 days.
Marker & Filzstifte buyers on Amazon Germany complain most about Farbe, trocken/leerTinte, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.5%.