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Malunterlage Für Kinder

soft demand (-39.1% this quarter) — Malunterlage Für Kinder doesn't clear our bar today.

Flapen Score

49
Skip it

Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46

Market size 34Growth 5Conversion 50Competition 75Returns 95Price range 49Avg price 37Brand share 70Review moat 57Quality gap 37
This niche Category average · 1,305 niches

Is Malunterlage Für Kinder profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Malunterlage Für Kinder is a €166K/yr Amazon Germany market (401K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Malunterlage Für Kinder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.1% over the last 90 days and 4.0% of searches end in a purchase.

€166K

revenue / yr

Units sold / yr20K
Search volume / yr-39.1%401K
Conversion rate4.0%
Avg price€10.38

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers27 · 36
Top-5 product click share40%
Open market37%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement97%
New entrants (1y)16· 1 succeeded
Avg rating4.5★
Avg reviews1,236

Top Malunterlage Für Kinder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

€0€7K€13K€20K€27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

36

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

40%

Top 20: 84%

Open market

33%

  • Foepoge36%
  • SOSMAR12%
  • HOTUT6%
  • Elan5%
  • Baker Ross4%
  • Zhumang-Eur4%

Malunterlage Für Kinder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume401KCVR4.0%Products38Brands27Top 5 Brands63%OOS Rate5.7%Rating4.5★Reviews1,236Avg BSR#143
12K8KBlack Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top Malunterlage Für Kinder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • malunterlage für kinder103K/yr
  • malunterlage48K/yr
  • bastelunterlage56K/yr
  • bastelunterlage kinder37K/yr
  • bastelmatte28K/yr
  • bastelunterlage groß20K/yr
  • malunterlage für kinder groß9K/yr
  • knetunterlage kinder18K/yr
  • malunterlage groß11K/yr
  • bastel unterlage8K/yr

What reviews say buyers love and hate about Malunterlage Für Kinder

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt15%

Absolute Kaufempfehlung zu diesem Preis und bei dieser Qualität

Einfache Reinigung13%

Robust und leicht zu reinigen

Preis-Leistungs-Verhältnis10%

Für den Preis voll ok

beworben Vs Tatsächliches Produkt10%

Erfüllt seinen Zweck

Gesamtgröße8%

Passt

What buyers complain about

60% of reviews
Dicke17%

Dünner als gedacht

Preis-Leistungs-Verhältnis7%

Nicht billig

Geruch7%

riecht aber etwas chemisch.

Qualität insgesamt6%

Qualität nicht besonders gut

Einfache Reinigung6%

Aber die Matten laden sich sehr schnell statisch auf und sind daher nicht ganz so einfach zu reinigen, da das Silikon dementsprechend haftet

Malunterlage Für Kinder return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
36%
2Dünn
16%
3Geruch
8%
4Haftung/Klebrigkeit
7%
5Qualität insgesamt
6%

Common Malunterlage Für Kinder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Malunterlage Für Kinder 49/100 on Amazon Germany — Skip it. The niche generates €166K/yr across 38 tracked products. 1 of 16 products launched in the last 360 days are still selling. Search demand moved -39.1% over the last 90 days.
Search demand for Malunterlage Für Kinder on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.7× the quietest.