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Malunterlage Für Kinder

Fail

Demand is soft, at -39.1% this quarter, so Malunterlage Für Kinder is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size
€166K/yr401K searches / yr
90-day growth
-39.1%search demand this quarter
Competition
40%top-5 click share · 27 brands · 36 sellers

Flapen Score

Malunterlage Für Kinder against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Malunterlage Für Kinder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malunterlage Für Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Malunterlage Für Kinder 401K times last year and spent an estimated €166K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €166K a year.

Searches, last 12 months
401K
Growth, 90 days vs prior 90
-39.1%
Conversion, latest week
4.0%
Market size, estimated
€166Ka year
Peak month
November2.7× the quietest month
Top search term
malunterlage für kinder103K searches a year

02 · Price

A sale here is worth €10.38.

Listings sell for €10.38 on average, from €4.60 to €24.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €10.38 that is €3K to €5K a year per listing.

Average price
€10.38under the $15 to $100 sweet spot
Price range
€4.60–€24.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #143 within Scheren & Schneidemaschinen. It carries 1,236 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
5.7%
Average rank
#143in Scheren & Schneidemaschinen
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
1,236per listing
Listings tracked
38

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Malunterlage Für Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

36

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

40%

Top 20: 84%

Open market

33%

  • Brand 136%
  • Brand 212%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Malunterlage Für Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KBlack Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Malunterlage Für Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malunterlage für kinder103K/yr
  • malunterlage48K/yr
  • bastelunterlage56K/yr
  • bastelunterlage kinder37K/yr
  • bastelmatte28K/yr
  • bastelunterlage groß20K/yr
  • malunterlage für kinder groß9K/yr
  • knetunterlage kinder18K/yr
  • malunterlage groß11K/yr
  • bastel unterlage8K/yr

Reviews and returns

What reviews say buyers love and hate about Malunterlage Für Kinder

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Dicke”
1.0%of orders come back
“Dünner als gedacht”
A buyer, on “Dicke”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Malunterlage Für Kinder questions

Answered from the same tracked data.