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Malstifte Ab 4 Jahre

Fail

Demand is soft, at -43.0% this quarter, so Malstifte Ab 4 Jahre is a Fail.

Flapen Score
43
43 / 100
Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46
Market size
€71K/yr125K searches / yr
90-day growth
-43.0%search demand this quarter
Competition
39%top-5 click share · 25 brands · 238 sellers

Flapen Score

Malstifte Ab 4 Jahre against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Malstifte Ab 4 Jahre is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malstifte Ab 4 Jahre market on Amazon at a glance

Shoppers on Amazon Germany searched for Malstifte Ab 4 Jahre 125K times last year and spent an estimated €71K. The top 5 brands take 72% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-43.0%
Conversion, latest week
6.6%
Market size, estimated
€71Ka year
Peak month
December2.6× the quietest month
Top search term
malstifte ab 4 jahre24K searches a year

02 · Price

A sale here is worth €8.51.

Listings sell for €8.51 on average, from €2.34 to €18.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €8.51 that is €851 to €2K a year per listing.

Average price
€8.51under the $15 to $100 sweet spot
Price range
€2.34–€18.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€851–€2K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #56 within Schreib- & Korrekturbedarf. It carries 4,195 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
98%
Out of stock, average day
3.7%
Average rank
#56in Schreib- & Korrekturbedarf
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
4,195per listing
Listings tracked
50

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Malstifte Ab 4 Jahre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

238

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

39%

Top 20: 79%

Open market

22%

  • Brand 129%
  • Brand 216%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Malstifte Ab 4 Jahre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Malstifte Ab 4 Jahre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malstifte ab 4 jahre24K/yr
  • malstifte kinder17K/yr
  • stift kinder10K/yr
  • malstifte ab 3 jahre13K/yr
  • kinderstifte7K/yr
  • stifteset kinder8K/yr
  • stifte ab 3 jahre8K/yr
  • kinder malstifte7K/yr
  • buntstifte kinder 3 jahre6K/yr
  • stifte kinder ab 36K/yr

Reviews and returns

What reviews say buyers love and hate about Malstifte Ab 4 Jahre

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Farbe”
12%of negative reviews mention “Haltbarkeit”
0.4%of orders come back
“Brechen schnell - Flop”
A buyer, on “Haltbarkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Malstifte Ab 4 Jahre questions

Answered from the same tracked data.