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Malkoffer

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -33.4% this quarter, so Malkoffer is a Maybe.

Flapen Score
53
53 / 100
Top 17% of 1,305 Bürobedarf & Schreibwaren niches · +7 vs the category median of 46
Market size
€154K/yr468K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
30%top-5 click share · 36 brands · 102 sellers

Flapen Score

Malkoffer against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Malkoffer is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malkoffer market on Amazon at a glance

Shoppers on Amazon Germany searched for Malkoffer 468K times last year and spent an estimated €154K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €154K a year.

Searches, last 12 months
468K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
1.5%
Market size, estimated
€154Ka year
Peak month
December6.4× the quietest month
Top search term
malkoffer86K searches a year

02 · Price

A sale here is worth €22.07.

Listings sell for €22.07 on average, from €7.87 to €51.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €22.07 that is €0 to €2K a year per listing.

Average price
€22.07inside the $15 to $100 sweet spot
Price range
€7.87–€51.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #115 within Schreib- & Korrekturbedarf. It carries 2,454 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#115in Schreib- & Korrekturbedarf
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
2,454per listing
Listings tracked
59

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Malkoffer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

102

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

30%

Top 20: 73%

Open market

35%

  • Brand 132%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Malkoffer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Malkoffer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malkoffer86K/yr
  • malset für kinder55K/yr
  • malset59K/yr
  • malkoffer kinder37K/yr
  • mal set24K/yr
  • malkoffer kinder ab 10 jahre37K/yr
  • malkoffer kinder ab 8 jahre24K/yr
  • malset mädchen 10 jahre22K/yr
  • malset kinder12K/yr
  • malkoffer kinder ab 417K/yr

Reviews and returns

What reviews say buyers love and hate about Malkoffer

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Farbe”
15%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Leider sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Malkoffer questions

Answered from the same tracked data.