- Flapen Score
- 47 / 100Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 4647
- Market size
- €39K/yr352K searches / yr
- 90-day growth
- -27.3%search demand this quarter
- Competition
- 38%top-5 click share · 33 brands · 79 sellers
Flapen Score
Malen against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Malen is stronger. Inside it, weaker.
Market
The Malen market on Amazon at a glance
Shoppers on Amazon Germany searched for Malen 352K times last year and spent an estimated €39K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.
- Searches, last 12 months
- 352K
- Growth, 90 days vs prior 90
- -27.3%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €39Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- malen231K searches a year
02 · Price
A sale here is worth €18.59.
Listings sell for €18.59 on average, from €4.11 to €75.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €18.59 that is €0 to €2K a year per listing.
- Average price
- €18.59inside the $15 to $100 sweet spot
- Price range
- €4.11–€75.38
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #42 within Schreib- & Korrekturbedarf. It carries 2,792 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 98%
- Out of stock, average day
- 4.7%
- Average rank
- #42in Schreib- & Korrekturbedarf
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,792per listing
- Listings tracked
- 44
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Malen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Acrylfarbe Set für Künstler 34-teilige - mit Malkoffer für Erwachsene aus Holz Staffelei 24 Tuben Acrylfarben 6 Malpinsel Leinwand Spachtelmesser und Mixpalette
- Price
- €28.61
- Rating
- 4.6/5
- Reviews
- 3,114
- Age
- 6y ago

Melifluo 72 Buntstifte Set Buntstifte 1 Malbuch Tragbarer Premium-Reißverschlusstasche. Bundstifteset Perfekt für Erwachsene und Künstler zum Skizzieren Schattieren und Kritzeln
- Price
- €14.86
- Rating
- 4.6/5
- Reviews
- 5,324
- Age
- 4y ago

JOYIN Steine Bemalen Set Bastelset Kinder ab 6-12Jahre Kreativ Steinmalerei Bastelset Steine Malen Set für Kinder Basteln Geschenk Mädchen 6 7 8 9 10 11 12 Jahre Im Dunkeln Leuchten Halloween Geschenk
- Price
- €12.88
- Rating
- 4.6/5
- Reviews
- 9,808
- Age
- 5y ago

colozoo Glow in the Dark Acryl Farben Set | 8x20ml Fluoreszierende Farbe + 3 Pinsel | Die Nachtleuchtend Acrylfarben sind Dauerhaft auf jede Oberflächen
- Price
- €13.53
- Rating
- 4.0/5
- Reviews
- 577
- Age
- 3y ago

Artecho Aquarellfarben Set 100 Farben in Tragbarer Box Mit Pinsel und Aquarellpapier Aquarell für Reisen Wasserfarben für Künstler und Hobbymaler
- Price
- €16.79
- Rating
- 4.7/5
- Reviews
- 3,939
- Age
- 2y ago
Trending
estimated 90-day click momentum
Hibisaws Alkoholmarker 80 Farben Marker Set doppelseitige Filzstifte mit Doppelspitze zum Malen Zeichnen Skizzieren Design Manga als Geschenk für Erwachsene und Künstler
- Price
- €16.08
- Rating
- 4.4/5
- Reviews
- 348
- Age
- 3y ago

DJAR Professionelles All-in-One-Kunstmalerei-Set mit FSC-zertifizierter Staffelei aus Buchenholz 96 Acryl- Aquarell- und Ölfarben-Set komplettes Malset für Erwachsene Künstler Anfänger 174
- Price
- €75.38
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 1y ago

SimplePaper Portraits zeichnen lernen: Gesichter zeichnen - realistisches Portrait kreieren Zeichenbuch mit Schritt für Schritt Anleitung
- Price
- €16.09
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 7mo ago

HIFORNY 126-teiliges Zeichenset Skizzierstifte Kunstzubehör mit 3-farbigem Skizzenbuch Graphit Anthrazit Misch- und Zeichenwerkzeuge Zeichenstifte für Erwachsene Künstler in Reißverschlussetui
- Price
- €34.10
- Rating
- 4.7/5
- Reviews
- 651
- Age
- 2y ago

SOSINYA Alkoholmarker 80 Farben Doppelseitige Marker Stifte mit Feinspitze und Breitspitze Schnelltrocknende Sketch Marker mit Tragetasche für Manga Comics Skizzieren Kalligraphie Illustration
- Price
- €16.17
- Rating
- 4.5/5
- Reviews
- 1,068
- Age
- 3y ago
Newest
by launch date
SimplePaper Portraits zeichnen lernen: Gesichter zeichnen - realistisches Portrait kreieren Zeichenbuch mit Schritt für Schritt Anleitung
- Price
- €16.09
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 7mo ago

Artbreezing Acryl-Maler-Set Malerset mit Tischstativ Pinseln Leinwand u.ä. Künstlerbedarf-Set für Schüler Künstler und Anfänger (12 * 22ML)
- Price
- €32.28
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 8mo ago

Tisch Malpapier Kinder Maltischdecke mit Holzhalter Rutschfestes Kreativ-Set mit Farben Pinseln & Papierrolle Malen Kinder 35-teilig Fördert Selbstständigkeit in Schule & Zuhause
- Price
- €21.18
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 9mo ago

DJAR Professionelles All-in-One-Kunstmalerei-Set mit FSC-zertifizierter Staffelei aus Buchenholz 96 Acryl- Aquarell- und Ölfarben-Set komplettes Malset für Erwachsene Künstler Anfänger 174
- Price
- €75.38
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 1y ago

JoyCat Malbuch mit Wasserfarben für Kleinkinder ab 3-8 Jahren Aquarell Malset für Kunst & Basteln Lernspielzeug als Geburtstagsgeschenk für Jungen und Mädchen
- Price
- €8.57
- Rating
- 4.6/5
- Reviews
- 4,317
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
33 falling
Sellers
79
Est. top-5 brand share
49%
Top 20: 88%
Est. top-5 click share
38%
Top 20: 76%
Open market
46%
- Zenacolor17%
- Artecho12%
- Melifluo9%
- JOYIN6%
- colozoo5%
- Ravensburger5%
Demand
Malen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Malen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- malen231K/yr
- malen kinder41K/yr
- mal sachen28K/yr
- malsachen25K/yr
- kinder malen17K/yr
- malen für kinder10K/yr
Reviews and returns
What reviews say buyers love and hate about Malen
We read the reviews and the return reasons for every product selling here.
“Ein Pink war doppelt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Malen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









