Skip to content

Malen

Fail

Buyers convert on only 0.6% of searches, so Malen is a Fail.

Flapen Score
47
47 / 100
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size
€39K/yr352K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
38%top-5 click share · 33 brands · 79 sellers

Flapen Score

Malen against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Malen is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malen market on Amazon at a glance

Shoppers on Amazon Germany searched for Malen 352K times last year and spent an estimated €39K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
352K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
0.6%
Market size, estimated
€39Ka year
Peak month
December2.7× the quietest month
Top search term
malen231K searches a year

02 · Price

A sale here is worth €18.59.

Listings sell for €18.59 on average, from €4.11 to €75.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €18.59 that is €0 to €2K a year per listing.

Average price
€18.59inside the $15 to $100 sweet spot
Price range
€4.11–€75.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #42 within Schreib- & Korrekturbedarf. It carries 2,792 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
4.7%
Average rank
#42in Schreib- & Korrekturbedarf
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
2,792per listing
Listings tracked
44

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Malen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

79

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

38%

Top 20: 76%

Open market

46%

  • Brand 117%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Malen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Malen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malen231K/yr
  • malen kinder41K/yr
  • mal sachen28K/yr
  • malsachen25K/yr
  • kinder malen17K/yr
  • malen für kinder10K/yr

Reviews and returns

What reviews say buyers love and hate about Malen

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Farbe”
16%of negative reviews mention “Farbe”
0.7%of orders come back
“Ein Pink war doppelt”
A buyer, on “Farbe”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Malen questions

Answered from the same tracked data.