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Malbuch Für Erwachsene Mit Stiften

a small market ($35K/yr) — Malbuch Für Erwachsene Mit Stiften doesn't clear our bar today.

Flapen Score

36
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Ranks 1,081 of 1,305 Bürobedarf & Schreibwaren niches · −10 vs the category median of 46

Market size 9Growth 9Conversion 25Competition 34Returns 96Price range 47Avg price 72Brand share 38Review moat 51Quality gap 33
This niche Category average · 1,305 niches

Is Malbuch Für Erwachsene Mit Stiften profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Malbuch Für Erwachsene Mit Stiften is a €35K/yr Amazon Germany market (120K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 36/100.

Malbuch Für Erwachsene Mit Stiften: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.3% over the last 90 days and 2.0% of searches end in a purchase.

€35K

revenue / yr

Units sold / yr3K
Search volume / yr-31.3%120K
Conversion rate2.0%
Avg price€14.64

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers15 · 20
Top-5 product click share65%
Open market18%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement100%
New entrants (1y)5· 1 succeeded
Avg rating4.5★
Avg reviews1,452

Top Malbuch Für Erwachsene Mit Stiften products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

13%

  • LEBENSKOMPASS37%
  • Jekohor20%
  • Zylota10%
  • Melifluo9%
  • Atoke6%
  • WSICSE5%
  • Open — no brand owns it (9 brands, 13%)

Malbuch Für Erwachsene Mit Stiften demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR2.0%Products21Brands15Top 5 Brands82%OOS Rate12.8%Rating4.5★Reviews1,452Avg BSR#103
5K4KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Malbuch Für Erwachsene Mit Stiften search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • erwachsenen malbuch47K/yr
  • malbuch für erwachsene mit stiften24K/yr
  • malen erwachsene28K/yr
  • mandalas für erwachsene mit stiften set8K/yr
  • lebenskompass malbuch6K/yr
  • mandala set3K/yr
  • lebenskompass malbuch für erwachsene4K/yr

What reviews say buyers love and hate about Malbuch Für Erwachsene Mit Stiften

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Farbe24%

Sehr schöneFarben

Qualität insgesamt15%

Super Qualität

Spaß/Unterhaltungserlebnis8%

Macht aber Spass

Design insgesamt8%

Viele interessante Muster

Stift/Bleistiftqualität6%

Stifte sind super

What buyers complain about

71% of reviews
Qualität insgesamt12%

Stifte sind billig

Lackqualität11%

Sofort beim ersten Malen fallen die Spitzen auseinander kein sauberes Malen möglich

Farbe10%

Drei Farben tun das leider gar nicht

Papierqualität9%

Tolle Stifte, drückt leider durchs Papier

Dicke7%

Es ist etwas dicker als normales Papier

Malbuch Für Erwachsene Mit Stiften return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
18%
2Farbe
11%
3beworben Vs Tatsächliches Produkt
9%
4Funktionalität insgesamt
6%
5Geschenk Zweck
5%

Common Malbuch Für Erwachsene Mit Stiften questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Malbuch Für Erwachsene Mit Stiften 36/100 on Amazon Germany — Skip it. The niche generates €35K/yr across 21 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -31.3% over the last 90 days.
Malbuch Für Erwachsene Mit Stiften buyers on Amazon Germany complain most about Qualität insgesamt, Lackqualität, Farbe, the themes mined from the niche's reviews. Its return rate is 0.7%.