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Lupe

Maybe

The top 5 brands take only 57% of clicks. But demand is soft, at -19.8% this quarter, so Lupe is a Maybe.

Flapen Score
58
58 / 100
Top 7% of 1,305 Bürobedarf & Schreibwaren niches · +12 vs the category median of 46
Market size
€873K/yr1.2M searches / yr
90-day growth
-19.8%search demand this quarter
Competition
44%top-5 click share · 24 brands · 33 sellers

Flapen Score

Lupe against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Lupe is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lupe market on Amazon at a glance

Shoppers on Amazon Germany searched for Lupe 1.2M times last year and spent an estimated €873K. The top 5 brands take 57% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €873K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
6.3%
Market size, estimated
€873Ka year
Peak month
December1.6× the quietest month
Top search term
lupe447K searches a year

02 · Price

A sale here is worth €11.99.

Listings sell for €11.99 on average, from €3.36 to €19.60. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At €11.99 that is €18K to €24K a year per listing.

Average price
€11.99under the $15 to $100 sweet spot
Price range
€3.36–€19.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
€18K–€24K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #33 within Schreibtischzubehör & Ablage. It carries 3,050 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#33in Schreibtischzubehör & Ablage
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
3,050per listing
Listings tracked
34

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Lupe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

33

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

44%

Top 20: 85%

Open market

38%

  • Brand 116%
  • Brand 214%
  • Brand 314%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Lupe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Lupe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lupe447K/yr
  • lupe mit licht331K/yr
  • leselupe82K/yr
  • vergrößerungsglas42K/yr
  • lupen32K/yr
  • leselupe mit licht31K/yr
  • magnifying glass21K/yr
  • lupe mit licht 100 fach vergrößerung20K/yr
  • leselupe für senioren21K/yr
  • leselupen16K/yr

Reviews and returns

What reviews say buyers love and hate about Lupe

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
2.7%of orders come back
“Minderwertiges Produkt”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lupe questions

Answered from the same tracked data.