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Luftpolsterfolie

Luftpolsterfolie shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 4% of 1,305 Bürobedarf & Schreibwaren niches · +14 vs the category median of 46

Market size 89Growth 20Conversion 88Competition 36Returns 99Price range 63Avg price 78Brand share 41Review moat 51Quality gap 55
This niche Category average · 1,305 niches

Is Luftpolsterfolie profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Luftpolsterfolie is a €1.7M/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Worth a look — 60/100.

Luftpolsterfolie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.3% over the last 90 days and 10.1% of searches end in a purchase.

€1.7M

revenue / yr

Units sold / yr125K
Search volume / yr-10.3%1.0M
Conversion rate10.1%
Avg price€16.27

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers14 · 44
Top-5 product click share63%
Open market20%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement100%
New entrants (1y)6· 3 succeeded
Avg rating4.4★
Avg reviews1,463

Top Luftpolsterfolie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€83K€165K€248K€331K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

44

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

16%

  • Idena32%
  • versando19%
  • Hinrichs14%
  • HOGSTEN12%
  • V1 TRADE4%
  • High-PQ4%
  • Open — no brand owns it (8 brands, 16%)

Luftpolsterfolie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR10.1%Products23Brands14Top 5 Brands80%OOS Rate1.2%Rating4.4★Reviews1,463Avg BSR#16
25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Top Luftpolsterfolie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • luftpolsterfolie437K/yr
  • verpackungsmaterial188K/yr
  • luftpolsterfolie rolle135K/yr
  • bubble wrap74K/yr
  • verpackungsmaterial: luftpolsterfolien27K/yr
  • luftpolster25K/yr
  • polsterfolie28K/yr
  • bubble wrap packaging11K/yr
  • luftpolsterfolie 100cm x 50m10K/yr
  • noppenfolie verpackungsmaterial9K/yr

What reviews say buyers love and hate about Luftpolsterfolie

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt28%

Super Qualität

beworben Vs Tatsächliches Produkt19%

alles wie bestellt

Preis-Leistungs-Verhältnis17%

Sehr gutes Produkt zu einem fairen Preis

Gesamtgröße5%

Passt

Benutzerfreundlichkeit4%

Einfache Handhabung,

What buyers complain about

82% of reviews
Dicke35%

sehr dünn

Qualität insgesamt16%

Extrem schlechte Qualität

Preis-Leistungs-Verhältnis8%

Kleines Röllchen > für den Preis viel zu wenig

Gesamtgröße6%

Seitlich bisschen zu kurz

Materialqualität6%

Material sehr dünn

Luftpolsterfolie return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
43%
2Dünn
16%
3Qualität insgesamt
8%
4Preis-Leistungs-Verhältnis
7%
5Dicke
4%

Common Luftpolsterfolie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Luftpolsterfolie 60/100 on Amazon Germany — Worth a look. The niche generates €1.7M/yr across 23 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved -10.3% over the last 90 days.
Search demand for Luftpolsterfolie on Amazon Germany peaks in Nov, where the busiest month runs 1.7× the quietest.