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Luftpolsterfolie

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -10.3% this quarter, so Luftpolsterfolie is a Maybe.

Flapen Score
60
60 / 100
Top 4% of 1,305 Bürobedarf & Schreibwaren niches · +14 vs the category median of 46
Market size
€1.7M/yr1.0M searches / yr
90-day growth
-10.3%search demand this quarter
Competition
63%top-5 click share · 14 brands · 44 sellers

Flapen Score

Luftpolsterfolie against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Luftpolsterfolie is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luftpolsterfolie market on Amazon at a glance

Shoppers on Amazon Germany searched for Luftpolsterfolie 1.0M times last year and spent an estimated €1.7M. The top 5 brands take 80% of clicks. Demand peaks in Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.7M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
10.1%
Market size, estimated
€1.7Ma year
Peak month
November1.7× the quietest month
Top search term
luftpolsterfolie437K searches a year

02 · Price

A sale here is worth €16.27.

Listings sell for €16.27 on average, from €4.33 to €32.98. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At €16.27 that is €65K to €81K a year per listing.

Average price
€16.27inside the $15 to $100 sweet spot
Price range
€4.33–€32.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
€65K–€81K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #16 within Umschläge & Versandzubehör. It carries 1,463 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
43%
Out of stock, average day
1.2%
Average rank
#16in Umschläge & Versandzubehör
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
1,463per listing
Listings tracked
23

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Luftpolsterfolie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

44

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

16%

  • Brand 132%
  • Brand 219%
  • Brand 314%
  • Brand 412%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 16%)

Demand

Luftpolsterfolie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Luftpolsterfolie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luftpolsterfolie437K/yr
  • verpackungsmaterial188K/yr
  • luftpolsterfolie rolle135K/yr
  • bubble wrap74K/yr
  • verpackungsmaterial: luftpolsterfolien27K/yr
  • luftpolster25K/yr
  • polsterfolie28K/yr
  • bubble wrap packaging11K/yr
  • luftpolsterfolie 100cm x 50m10K/yr
  • noppenfolie verpackungsmaterial9K/yr

Reviews and returns

What reviews say buyers love and hate about Luftpolsterfolie

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
35%of negative reviews mention “Dicke”
0.3%of orders come back
“sehr dünn”
A buyer, on “Dicke”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Luftpolsterfolie questions

Answered from the same tracked data.