Is luftpolsterfolie profitable to sell on Amazon Germany?

The niche generates €1.7M/yr across 23 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (60/100).

How competitive is the luftpolsterfolie niche?

14 brands and 44 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in luftpolsterfolie?

Top complaints mined from reviews: Dicke, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.3%.

When does demand for luftpolsterfolie peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the luftpolsterfolie niche?

Listings span €4.33–€32.98; the average listing price is €16.27 (sweet spot $15–$100). The average incumbent carries 1,463 reviews — the moat a new listing must climb.

luftpolsterfolie

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Market size

Great€1.7M

€1.7M/yr · 1.0M searches

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great€16.27

avg listing price — sweet spot $15–$100

Price range

Good€4.33–€32.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,462.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, luftpolsterfolie is a €1.7M/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Worth a look — 60/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 100K–125K; avg 4,000–5,000/product
Revenue / yr: €1.6M–€2.0M; units × avg price
Launch success: 50%; 3 of 6 new (360d)
Conversion rate: 10.1%
Avg BSR: #16
Page quality: 0%
Prime: 43%
Sponsored: 100%
Out of stock: 1.2%
Avg brand age: 44 months
Avg seller age: 185 days

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

16%

Idena32%
versando19%
Hinrichs14%
HOGSTEN12%
V1 TRADE4%
High-PQ4%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Idena 10400 - Luftpolsterfolie für Versand-Sicherung 40 cm x 10 m auf Rolle 70 transparent 1 Stück

Idena€7.144.5★4,719 rev

versando Premium Luftpolsterfolie 100m x 0 5m Versand Verpackung Umzug Noppenfolie Bubble Wrap LPF Rolle

versando€18.974.7★2,542 rev

Idena 10339 - Luftpolsterfolie für Versand Verpackung und Umzug 40 cm x 5 m auf Rolle 70 transparent 1 Stück

Idena€4.334.6★1,607 rev

Hinrichs Luftpolsterfolie Rolle 10m x 40 cm - Ideal für Versand Verpackung und Umzug - 100% recyclingfähig - Bubble Wrap als Verpackungsmaterial - Noppenfolie - Polstermaterial

Hinrichs€11.934.4★4,726 rev

HOGSTEN Luftpolsterfolie Rolle 50m x 50cm - Noppenfolie für Versand Verpackung und Umzug -100% recycelbar - Bubble Wrap Polstermaterial Verpackungsmaterial 50my (0 5m x 50m)

HOGSTEN€15.774.6★860 rev

Newest

by launch date

Luftpolsterfolie Rolle - Noppenfolie Verpackungsmaterial für Versand Umzug und Polstermaterial leicht zu handhaben (2 Rolle 40cm x 10m)

XHMAXE€12.0227 rev

4mo ago

Luftpolsterfolie Rolle 50cm x 100m Bubble Wrap Noppenfolie verpackungsmaterial polsterfolie für Umzug und Versand geruchlos verpackungsfolie zum Verpacken von Möbeln Glas & Paketen

Switory€16.7067 rev

6mo ago

Luftpolsterfolie Rolle 50cm x 50m Bubble Wrap Noppenfolie verpackungsmaterial polsterfolie für Umzug und Versand geruchlos verpackungsfolie zum Verpacken von Möbeln Glas & Paketen

Switory€11.1967 rev

6mo ago

High-PQ Luftpolsterfolie Rolle - Besonders reißfeste und transparente Noppenfolie als Schutz für Paketversand Post und Umzug (1 Rolle 30cm x 10m)

High-PQ€8.00115 rev

7mo ago

High-PQ Luftpolsterfolie Rolle - Besonders reißfeste und transparente Noppenfolie als Schutz für Paketversand Post und Umzug (2 Rolle 30cm x 10m)

High-PQ€12.61115 rev

9mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Super Qualität”

beworben Vs Tatsächliches Produkt19%

“alles wie bestellt”

Preis-Leistungs-Verhältnis17%

“Sehr gutes Produkt zu einem fairen Preis”

Gesamtgröße5%

“Passt”

Benutzerfreundlichkeit4%

“Einfache Handhabung,”

Portabilität4%

“Transport fähig”

Haltbarkeit3%

“Brauchbar”

Dicke3%

“Dicke gute Folie”

Kissen2%

“Alles in einem gute Polsterung guter Schutz für Sach/Waren co”

Stärke2%

“Sehr robust und vielseitig verwendbar jederzeit wieder zu kaufen”

What buyers complain about

Dicke35%

“sehr dünn”

Qualität insgesamt16%

“Extrem schlechte Qualität”

Preis-Leistungs-Verhältnis8%

“Kleines Röllchen > für den Preis viel zu wenig”

Gesamtgröße6%

“Seitlich bisschen zu kurz”

Materialqualität6%

“Material sehr dünn”

Dünn3%

“Bisschen dünn”

Fall/Aufprallschutz3%

“schützen gefühlt nicht wirklich”

Stärke3%

“Ziemliche dünn”

beworben Vs Tatsächliches Produkt1%

“Kommt nicht wie abgebildet”

Funktionalität insgesamt1%

“Erfüllt daher nicht seinen Zweck”

Top return reasons

Gesamtgröße43%

Dünn16%

Qualität insgesamt8%

Preis-Leistungs-Verhältnis7%

Dicke4%

Kissen3%

beworben Vs Tatsächliches Produkt3%

Kompatibilität – insgesamt3%

Funktionalität insgesamt3%

Stärke2%

Common questions

Is luftpolsterfolie profitable to sell on Amazon Germany?: The niche generates €1.7M/yr across 23 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the luftpolsterfolie niche?: 14 brands and 44 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in luftpolsterfolie?: Top complaints mined from reviews: Dicke, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.3%.
When does demand for luftpolsterfolie peak?: Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the luftpolsterfolie niche?: Listings span €4.33–€32.98; the average listing price is €16.27 (sweet spot $15–$100). The average incumbent carries 1,463 reviews — the moat a new listing must climb.

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luftpolsterfolie

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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