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London Deko

a small market ($42K/yr) — London Deko doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 1,046 of 1,305 Bürobedarf & Schreibwaren niches · −9 vs the category median of 46

Market size 11Growth 18Conversion 24Competition 39Returns 96Price range 43Avg price 22Brand share 69Review moat 34Quality gap 35
This niche Category average · 1,305 niches

Is London Deko profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, London Deko is a €42K/yr Amazon Germany market (276K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.

London Deko: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.7% over the last 90 days and 1.9% of searches end in a purchase.

€42K

revenue / yr

Units sold / yr6K
Search volume / yr-13.7%276K
Conversion rate1.9%
Avg price€7.95

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers19 · 218
Top-5 product click share61%
Open market36%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement65%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews3,069

Top London Deko products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€13K€17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

218

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

31%

  • JTOUK24%
  • papercrush13%
  • 2 UR DOOR10%
  • joyoldelf9%
  • LEGO7%
  • MOKIO5%

London Deko demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume276KCVR1.9%Products20Brands19Top 5 Brands64%OOS Rate6.4%Rating4.5★Reviews3,069Avg BSR#527
35K25KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Top London Deko search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • london204K/yr
  • london geschenk51K/yr
  • london souvenir21K/yr

What reviews say buyers love and hate about London Deko

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt19%

Super Qualität

Aufladen12%

Superpraktisch, da auch das Handy damit aufgeladen werden kann

beworben Vs Tatsächliches Produkt11%

Macht was es soll

Buchse/Anschluss/Stecker8%

Hilfreich sind besonders die zusätzlichen usb Plätze

Gesamtgröße7%

Passt

What buyers complain about

89% of reviews
Gesamtgröße24%

Die Karten sind aus unerfindlichen Gründen riesig

Qualität insgesamt17%

Billige Qualität, nicht zu empfehlen

Spaß/Unterhaltungserlebnis11%

Lustig ist was anderes, machte null Spaß

Preis-Leistungs-Verhältnis8%

Für das Geld, zu teuer

Buchse/Anschluss/Stecker8%

leider funktionieren die USB Steckdosen NICHT!!.

London Deko return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
35%
2Funktionalität insgesamt
11%
3Qualität insgesamt
7%
4Aufladen
6%
5Buchse/Anschluss/Stecker
5%

Common London Deko questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores London Deko 37/100 on Amazon Germany — Skip it. The niche generates €42K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -13.7% over the last 90 days.
Search demand for London Deko on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 4.9× the quietest.