Is lineal 30 cm profitable to sell on Amazon Germany?

The niche generates €101K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.5%. Flapen's verdict: Skip it (48/100).

How competitive is the lineal 30 cm niche?

13 brands and 74 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in lineal 30 cm?

Top complaints mined from reviews: Materialqualität, Farbe, Messung / Ablesegenauigkeit. The return rate is 0.3%.

When does demand for lineal 30 cm peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 6.6× the quietest.

What does it cost to enter the lineal 30 cm niche?

Listings span €1.47–€5.50; the average listing price is €3.39 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.

lineal 30 cm

Skip it

Prices mostly outside the sweet spot ($1.47–$5.50) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good635

avg incumbent reviews — the moat a new listing must climb

Growth

Good+29.5%

90-day search growth — must beat 0% to launch

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€101K

€101K/yr · 201K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad€3.39

avg listing price — sweet spot $15–$100

Price range

Bad€1.47–€5.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, lineal 30 cm is a €101K/yr Amazon Germany market (201K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 48/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

lineal 30 cm market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: €102K–€136K; units × avg price
Conversion rate: 14.8%
Avg BSR: #212
Page quality: 0%
Prime: 94%
Sponsored: 72%
Out of stock: 2.2%
Avg brand age: 40 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

18%

BRUNNEN22%
Eberhard Faber20%
Maped16%
STAEDTLER12%
Yoosso6%
Pelikan5%
Open — no brand owns it (7 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.5% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 6.6×

Open Trend

Top lineal 30 cm search terms

lineal 30 cm145K/yr +20.6%14.7% conv.
lineal 30cm13K/yr +26.3%12.4% conv.
lineal 30 cm grundschule15K/yr >1,000%10.4% conv.
30 cm lineal10K/yr +31.4%13.8% conv.
30cm lineal8K/yr +42.9%13.2% conv.
lineal 30 cm transparent3K/yr +8.2%10.9% conv.
langes lineal3K/yr -23.9%5.2% conv.
langes lineal 30 cm3K/yr +100.3%12.8% conv.

All search terms

Top lineal 30 cm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eberhard Faber 570009 - Aluminium Lineal ca. 30 cm rutschfestes und bruchsicheres Metall Lineal

Eberhard Faber€2.364.6★713 rev

Maped Flachlineal Geometric 300 mm aus Kunststoff VE = 1 Bunt

Maped€1.474.8★991 rev

STAEDTLER Aluminium Lineal Mars 30cm Länge bruchfest ruschfest 563 30

STAEDTLER€3.764.8★3,553 rev

Brunnen 104977030 Lineal (für Schule und Büro 15- 30cm glasklar)

BRUNNEN€2.414.9★271 rev

Brunnen 104973090 Lineal (für Schule und Büro Colour Code 30 cm mit Griffmulde für Links- und Rechthänder) schwarz / onyx

BRUNNEN€2.234.7★1,354 rev

Newest

by launch date

6 Stück Lineal 30 cm/12Zoll Kunststoff Lineal Set Transparent Gerade Ruler mit Metrische Inch Skala Präzision Lineale für Grundschule Büro Zuhause

Hopton€4.885 rev

7mo ago

2 Stück Flexibles Lineal 30 cm Biegsame Schullineale Farbverlauf Kunststofflineal mit Zoll und Zentimetern für Schule Klassenzimmer Büro

Yuomeaz€5.161 rev

9mo ago

Lineal 30 Cm 12 Stück Transparente Lineale Für Schule Und Büro Präzise Messungen Für Kreative Projekte Und Gruppenaktivitäten Ideal Für Schüler Und Lehre Lineal 30 Cm Grundschule

AHEJIOO€4.624 rev

11mo ago

6 Stück Kunststoff Lineal 30 Cm / 12 Inch Transparentes Lineal Präzision Lineal mit Metrische&Inch-Skala Ruler Messwerkzeug für Schule Geprägte Zentimeter Einteilung Zuhause Büro Grundschule

WUPENGZON€4.3521 rev

1y ago

1 Stück Lineal 30 cm Flexibel Ruler 30 cm Lineal Biegsam Flexibles Lineal Lineal Flexibel Bunt Biegbar Weich Lineal für Schule Büro Zuhause (PVC)

DIAONIAN€3.3585 rev

2y ago

What buyers say about lineal 30 cm

What buyers praise and complain about, mined from review topics.

What buyers love

Stärke21%

“Stabiles und leichtes Lineal”

Qualität insgesamt15%

“Top qualitaet”

beworben Vs Tatsächliches Produkt11%

“Alles wie beschrieben”

Materialqualität11%

“Immerhin besser als der ganze Plastikmüll, den man sonst findet”

Büro-Benutzerfreundlichkeit5%

“Optimal für die Werkstätte”

Weiches Gefühl5%

“Lineal weich”

Gesamtgröße5%

“Passt”

Dicke5%

“Das Lineal ist dick genug”

Papierqualität5%

“Tolles Lineal, stabil, rutscht nicht, liegt gut auf dem Papier”

Haltbarkeit4%

“Kann nicht kaputt gehen”

What buyers complain about

Materialqualität33%

“Materialfehler, trotzdem wurde Produkt verkauft”

Farbe33%

“Farbauswahl wäre besser”

Messung / Ablesegenauigkeit17%

“Die Maßgenauigkeit wurde nicht geprüft”

Top return reasons

Gesamtgröße27%

Farbe17%

Materialqualität10%

Defekt Material/Teile10%

Holzqualität8%

Flexibilität7%

Dünn7%

Qualität insgesamt7%

beworben Vs Tatsächliches Produkt3%

Gewicht leicht3%

Common questions

Is lineal 30 cm profitable to sell on Amazon Germany?: The niche generates €101K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.5%. Flapen's verdict: Skip it (48/100).
How competitive is the lineal 30 cm niche?: 13 brands and 74 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in lineal 30 cm?: Top complaints mined from reviews: Materialqualität, Farbe, Messung / Ablesegenauigkeit. The return rate is 0.3%.
When does demand for lineal 30 cm peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 6.6× the quietest.
What does it cost to enter the lineal 30 cm niche?: Listings span €1.47–€5.50; the average listing price is €3.39 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.