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Liebe

weak search conversion (0.5%) — Liebe doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46

Market size 50Growth 17Conversion 6Competition 22Returns 98Price range 85Avg price 79Brand share 45Review moat 62Quality gap 24
This niche Category average · 1,305 niches

Is Liebe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Liebe is a €280K/yr Amazon Germany market (3.5M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 42/100.

Liebe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.2% over the last 90 days and 0.5% of searches end in a purchase.

€280K

revenue / yr

Units sold / yr30K
Search volume / yr-15.2%3.5M
Conversion rate0.5%
Avg price€16.73

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers12 · 15
Top-5 product click share74%
Open market22%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement92%
New entrants (1y)5· 3 succeeded
Avg rating4.6★
Avg reviews1,018

Top Liebe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

€0€42K€84K€126K€168K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

15

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

19%

  • FABACH47%
  • LOVENEST12%
  • ZIENZENGYA10%
  • getbrave5%
  • Jadiela4%
  • CheriGift3%

Liebe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.5MCVR0.5%Products13Brands12Top 5 Brands78%OOS Rate8.6%Rating4.6★Reviews1,018Avg BSR#46
100K60KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.3×

Top Liebe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • love1.0M/yr
  • liebe822K/yr
  • partner geschenke385K/yr
  • ich liebe dich geschenke für männer172K/yr
  • ich liebe dich112K/yr
  • jahrestag72K/yr
  • geschenk jahrestag für ihn70K/yr
  • liebes89K/yr
  • jahrestag geschenk80K/yr
  • geschenk für partner221K/yr

What reviews say buyers love and hate about Liebe

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Geschenk Zweck35%

Pro: ✅ Sehr schöne Geschenkidee

Qualität insgesamt21%

Super Produkt

beworben Vs Tatsächliches Produkt7%

Besser als erwartet

Gesamtgröße5%

Passt alles genau wie beschrieben

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

Eine einfache Handhabung mit simpler Anleitung

What buyers complain about

81% of reviews
Gesamtgröße19%

Kleinigkeit

Preis-Leistungs-Verhältnis19%

Der Preis ist meiner Meinung nach etwas hoch gegriffen

Haltbarkeit9%

Außerdem fällt das buch beim durchblättern fast auseinander

Haftung/Klebrigkeit7%

Mein Schild war falsch draufgeklebt

Funktionalität insgesamt6%

Funktioniert nicht

Liebe return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
37%
2Funktionalität insgesamt
11%
3Defekt Material/Teile
10%
4Qualität insgesamt
7%
5Haftung/Klebrigkeit
7%

Common Liebe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liebe 42/100 on Amazon Germany — Skip it. The niche generates €280K/yr across 13 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -15.2% over the last 90 days.
Search demand for Liebe on Amazon Germany peaks in Feb–Nov–Dec, where the busiest month runs 3.3× the quietest.