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Lesezeichen Personalisiert

prices mostly outside the sweet spot ($3.61–$14.83) — Lesezeichen Personalisiert doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 46

Market size 2Growth 18Conversion 6Competition 67Returns 97Price range 0Avg price 25Brand share 78Review moat 71Quality gap 35
This niche Category average · 1,305 niches

Is Lesezeichen Personalisiert profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lesezeichen Personalisiert is a €8K/yr Amazon Germany market (202K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Lesezeichen Personalisiert: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.6% over the last 90 days and 0.5% of searches end in a purchase.

€8K

revenue / yr

Units sold / yr3K
Search volume / yr-14.6%202K
Conversion rate0.5%
Avg price€8.86

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers22 · 26
Top-5 product click share45%
Open market43%
Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement84%
New entrants (1y)9· 0 succeeded
Avg rating4.5★
Avg reviews656

Top Lesezeichen Personalisiert products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

€0€420€840€1K€2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

26

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

45%

Top 20: 86%

Open market

38%

  • Famweylami20%
  • OMNRELM17%
  • EFNHJF57%
  • CHRISCK design7%
  • TUYOBG6%
  • BOYATONG5%

Lesezeichen Personalisiert demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume202KCVR0.5%Products31Brands22Top 5 Brands57%OOS Rate6.3%Rating4.5★Reviews656Avg BSR#355
13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Top Lesezeichen Personalisiert search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lesezeichen personalisiert148K/yr
  • personalisiertes lesezeichen23K/yr
  • personalisierte lesezeichen14K/yr
  • lesezeichen mit namen8K/yr
  • lesezeichen kinder personalisiert5K/yr
  • lesezeichen mit foto3K/yr

What reviews say buyers love and hate about Lesezeichen Personalisiert

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt19%

Top Qualität

Benutzerfreundlichkeit15%

Super Praktisch

Helligkeit/Glanz/Glühen15%

Perfekte Leselampe

beworben Vs Tatsächliches Produkt9%

Genau richtig

Design insgesamt6%

Das Design ist stylish und super kompakt

What buyers complain about

76% of reviews
Haltbarkeit21%

Schnell defekt

Preis-Leistungs-Verhältnis11%

ein bisschen zu teuer, denn es gibt Lesezeichen die weniger kosten

Helligkeit/Glanz/Glühen10%

Der Helligkeit lässt sich zudem nur in begrenztem Umfang dimmen

Dicke7%

Super etwas dick

Gesamtgröße7%

Die Lampe ist kleiner als erwartet

Lesezeichen Personalisiert return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Helligkeit/Glanz/Glühen
16%
2Gesamtgröße
13%
3Funktionalität insgesamt
12%
4Defekt Material/Teile
7%
5Farbe
6%

Common Lesezeichen Personalisiert questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lesezeichen Personalisiert 39/100 on Amazon Germany — Skip it. The niche generates €8K/yr across 31 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -14.6% over the last 90 days.
Search demand for Lesezeichen Personalisiert on Amazon Germany peaks in Nov–Dec, where the busiest month runs 4.9× the quietest.