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Kuromi Plush

Fail

Shoppers spend an estimated $41K a year here, so Kuromi Plush is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size
€41K/yr167K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
29%top-5 click share · 25 brands · 127 sellers

Flapen Score

Kuromi Plush against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Kuromi Plush is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kuromi Plush market on Amazon at a glance

Shoppers on Amazon Germany searched for Kuromi Plush 167K times last year and spent an estimated €41K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
1.6%
Market size, estimated
€41Ka year
Peak month
December1.9× the quietest month
Top search term
kuromi sachen58K searches a year

02 · Price

A sale here is worth €15.16.

Listings sell for €15.16 on average, from €5.29 to €43.10. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €15.16 that is €0 to €2K a year per listing.

Average price
€15.16inside the $15 to $100 sweet spot
Price range
€5.29–€43.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
3.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #1,549 within Schreibtischzubehör & Ablage. It carries 154 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
85%
Out of stock, average day
20.9%
Average rank
#1,549in Schreibtischzubehör & Ablage
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
154per listing
Listings tracked
67

04 · Newcomers

4 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
4Amazon's first-year sales bar
Average brand age
25 months

Products

Top Kuromi Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

127

Top-5 brand share

47%

Top 20: 97%

Top-5 click share

29%

Top 20: 62%

Open market

47%

  • Brand 118%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Kuromi Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Kuromi Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kuromi sachen58K/yr
  • kuromi kuscheltier30K/yr
  • kurumi21K/yr
  • hello kitty kuromi12K/yr
  • kuromi tasche11K/yr
  • kuromi plush9K/yr
  • korumi8K/yr
  • kuromi merch5K/yr
  • kuromi kissen4K/yr
  • kuromi bag3K/yr

Reviews and returns

What reviews say buyers love and hate about Kuromi Plush

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
3.5%of orders come back
“Schlechte Quali”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Kuromi Plush questions

Answered from the same tracked data.