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Kugelschreiber Schön

Fail

Demand is soft, at -44.0% this quarter, so Kugelschreiber Schön is a Fail.

Flapen Score
40
40 / 100
Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 46
Market size
€20K/yr55K searches / yr
90-day growth
-44.0%search demand this quarter
Competition
44%top-5 click share · 16 brands · 63 sellers

Flapen Score

Kugelschreiber Schön against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Kugelschreiber Schön is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kugelschreiber Schön market on Amazon at a glance

Shoppers on Amazon Germany searched for Kugelschreiber Schön 55K times last year and spent an estimated €20K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-44.0%
Conversion, latest week
3.2%
Market size, estimated
€20Ka year
Top search term
lebenskompass stifte23K searches a year

02 · Price

A sale here is worth €11.60.

Listings sell for €11.60 on average, from €6.09 to €40.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €11.60 that is €0 to €1K a year per listing.

Average price
€11.60under the $15 to $100 sweet spot
Price range
€6.09–€40.70
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #80 within Schreib- & Korrekturbedarf. It carries 2,847 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.2%
Average rank
#80in Schreib- & Korrekturbedarf
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
2,847per listing
Listings tracked
33

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Kugelschreiber Schön products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

63

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

11%

  • Brand 160%
  • Brand 212%
  • Brand 39%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (10 brands, 11%)

Demand

Kugelschreiber Schön search demand

Weekly searches over the year. Pick a range.

2K2KJan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top Kugelschreiber Schön search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lebenskompass stifte23K/yr
  • journaling stifte8K/yr
  • journal stifte9K/yr
  • bullet journal stifte11K/yr
  • lebenskompass kugelschreiber4K/yr

Reviews and returns

What reviews say buyers love and hate about Kugelschreiber Schön

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Farbe”
15%of negative reviews mention “Schreiberfahrung”
0.7%of orders come back
“leider gibt es hier immer wieder Probleme beim schreiben,”
A buyer, on “Schreiberfahrung”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kugelschreiber Schön questions

Answered from the same tracked data.