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Kugelschreiber Edel

Fail

The top 5 brands take 99% of clicks, so Kugelschreiber Edel is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,305 Bürobedarf & Schreibwaren niches · −1 vs the category median of 46
Market size
€258K/yr753K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
34%top-5 click share · 7 brands · 159 sellers

Flapen Score

Kugelschreiber Edel against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Kugelschreiber Edel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kugelschreiber Edel market on Amazon at a glance

Shoppers on Amazon Germany searched for Kugelschreiber Edel 753K times last year and spent an estimated €258K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 753K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €258K a year.

Searches, last 12 months
753K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
2.3%
Market size, estimated
€258Ka year
Peak month
December1.8× the quietest month
Top search term
lamy kugelschreiber260K searches a year

02 · Price

A sale here is worth €14.71.

Listings sell for €14.71 on average, from €5.00 to €51.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €14.71 that is €4K to €7K a year per listing.

Average price
€14.71under the $15 to $100 sweet spot
Price range
€5.00–€51.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€4K–€7K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #92 within Schreib- & Korrekturbedarf. It carries 3,333 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
81%
Out of stock, average day
4.5%
Average rank
#92in Schreib- & Korrekturbedarf
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
3,333per listing
Listings tracked
53

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
64 months

Products

Top Kugelschreiber Edel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

159

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

1%

  • Brand 151%
  • Brand 242%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Kugelschreiber Edel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Kugelschreiber Edel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lamy kugelschreiber260K/yr
  • parker kugelschreiber137K/yr
  • parker86K/yr
  • parker jotter55K/yr
  • kugelschreiber lamy40K/yr
  • pelikan kugelschreiber37K/yr
  • parker pen16K/yr
  • kugelschreiber parker22K/yr
  • parker kugelschreiber mit gravur14K/yr
  • kugelschreiber edel12K/yr

Reviews and returns

What reviews say buyers love and hate about Kugelschreiber Edel

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Schreiberfahrung”
14%of negative reviews mention “Haltbarkeit”
0.9%of orders come back
“beim benutzen auseinander fällt”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kugelschreiber Edel questions

Answered from the same tracked data.