Kugelschreiber
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -22.3% this quarter, so Kugelschreiber is a Maybe.
- Flapen Score
- 60 / 100Top 4% of 1,305 Bürobedarf & Schreibwaren niches · +14 vs the category median of 4660
- Market size
- €2.1M/yr4.0M searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 33%top-5 click share · 22 brands · 175 sellers
Flapen Score
Kugelschreiber against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Kugelschreiber is stronger. Inside it, weaker.
Market
The Kugelschreiber market on Amazon at a glance
Shoppers on Amazon Germany searched for Kugelschreiber 4.0M times last year and spent an estimated €2.1M. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.1M a year.
- Searches, last 12 months
- 4.0M
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 4.8%
- Market size, estimated
- €2.1Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- kugelschreiber1.9M searches a year
02 · Price
A sale here is worth €11.20.
Listings sell for €11.20 on average, from €2.62 to €32.64. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At €11.20 that is €34K to €45K a year per listing.
- Average price
- €11.20under the $15 to $100 sweet spot
- Price range
- €2.62–€32.64
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €34K–€45K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Schreib- & Korrekturbedarf. It carries 5,451 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Schreib- & Korrekturbedarf
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,451per listing
- Listings tracked
- 51
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Kugelschreiber products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Schneider 132503 Slider Rave XB Kugelschreiber (Weiches Schreiben ohne Kratzen für lange Texte in Schule Uni und Beruf) 5 Stück Hellblau-Blau Tinte: Blau
- Price
- €14.01
- Rating
- 4.8/5
- Reviews
- 9,642
- Age
- 13y ago

GIMEI Metall Kugelschreiber 10 Stück | Premium Set Hochwertig für Einfaches & Weiches Schreiben | Blauschreibender Kulli Schwarz als Optischer Hingucker
- Price
- €9.20
- Rating
- 4.4/5
- Reviews
- 3,226
- Age
- 4y ago

Schneider 132584 Slider Rave XB Kugelschreiber (Weiches Schreiben ohne Kratzen für lange Texte in Schule Uni und Beruf) 4 Stück Schwarz-Weiß und Schwarz Tinte: Blau
- Price
- €8.41
- Rating
- 4.8/5
- Reviews
- 9,642
- Age
- 2y ago

Faber-Castell - Kugelschreiber Poly Ball Urban Stone Grey 1 Stück
- Price
- €4.49
- Rating
- 4.7/5
- Reviews
- 9,231
- Age
- 6y ago

Amazon Basics Druckkugelschreiber Soft-Grip Wischfest Ideal für Schule und Büro Schwarz 12er-Pack
- Price
- €5.49
- Rating
- 4.5/5
- Reviews
- 14,281
- Age
- 8y ago
Trending
estimated 90-day click momentum
Freudestifterei 10 Stück Metall Kugelschreiber in Aufbewahrungsbox aus Pappe | schwarz | Softtouch Oberfläche | blauschreibend
- Price
- €13.39
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 3mo ago

Schneider 3081 K15 Kugelschreiber (dokumentenecht Strichstärke: M Schreibfarbe: schwarz) 50 Stück schwarz
- Price
- €12.14
- Rating
- 4.3/5
- Reviews
- 1,756
- Age
- 15y ago

kander Kugelschreiber Hochwertig 12 Stück Druckkugelschreibe 2 in 1 Ergonomische Kugelschreiber mit Touchpen 12 Farben Kugelschreibers Schreibstift Büro Home Office Abschiedsgeschenk Kollegen
- Price
- €7.77
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 9mo ago

Schneider 132584 Slider Rave XB Kugelschreiber (Weiches Schreiben ohne Kratzen für lange Texte in Schule Uni und Beruf) 4 Stück Schwarz-Weiß und Schwarz Tinte: Blau
- Price
- €8.41
- Rating
- 4.8/5
- Reviews
- 9,642
- Age
- 2y ago

Sikao Kugelschreiber Set 60 Stück Gripped Slimster Stifte mit Komfortgriff 1.0mm Schwarze Tinte Glattes Schreiben Kugelschreiber Großpackung für Büro Schule & Gastronomie
- Price
- €14.49
- Rating
- 4.6/5
- Reviews
- 879
- Age
- 4y ago
Newest
by launch date
Freudestifterei 10 Stück Metall Kugelschreiber in Aufbewahrungsbox aus Pappe | schwarz | Softtouch Oberfläche | blauschreibend
- Price
- €13.39
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 3mo ago

kander Kugelschreiber Hochwertig 12 Stück Druckkugelschreibe 2 in 1 Ergonomische Kugelschreiber mit Touchpen 12 Farben Kugelschreibers Schreibstift Büro Home Office Abschiedsgeschenk Kollegen
- Price
- €7.77
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 9mo ago

Schneider 132684 Slider Rave XB Kugelschreiber (Weiches Schreiben ohne Kratzen für lange Texte in Schule Uni und Beruf) 4 Stück Naturgrün + 3 Farben Tinte: Blau
- Price
- €10.01
- Rating
- 4.8/5
- Reviews
- 9,640
- Age
- 1y ago

Westcott Kugelschreiber ALLTIME Blau 50 Stück | Vorteilspack Druckkugelschreiber mit blauer Tinte | Strichstärke M mit X20 Standardmine | Dokumentenecht ISO 12757-2 | Stabiler Metallclip | E-737456 00
- Price
- €9.72
- Rating
- 4.4/5
- Reviews
- 359
- Age
- 1y ago

Hengxinchen Kugelschreiber Hochwertig 10 Stk Super Haltbar Druckkugelschreibe mit 20 Stk Nachfüllungen Kugelschreiber Set Bunte 2 in 1 Ergonomische Kugelschreibe mit Touchpen für Büro und Haushalt
- Price
- €6.34
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
175
Est. top-5 brand share
68%
Top 20: 99%
Est. top-5 click share
33%
Top 20: 78%
Open market
27%
- Schneider38%
- Faber-Castell10%
- Amazon Basics7%
- Libetui7%
- GIMEI7%
- BIC5%
Demand
Kugelschreiber search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Kugelschreiber search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kugelschreiber1.9M/yr
- kugelschreiber hochwertig623K/yr
- pen235K/yr
- schneider kugelschreiber195K/yr
- stift183K/yr
- schneider slider rave xb127K/yr
- bic kugelschreiber92K/yr
- kugelschreiber schneider71K/yr
- kuli64K/yr
- pens54K/yr
Reviews and returns
What reviews say buyers love and hate about Kugelschreiber
We read the reviews and the return reasons for every product selling here.
“Der Stift macht Probleme beim Schreiben”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kugelschreiber questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









