Skip to content

Kugelschreiber

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -22.3% this quarter, so Kugelschreiber is a Maybe.

Flapen Score
60
60 / 100
Top 4% of 1,305 Bürobedarf & Schreibwaren niches · +14 vs the category median of 46
Market size
€2.1M/yr4.0M searches / yr
90-day growth
-22.3%search demand this quarter
Competition
33%top-5 click share · 22 brands · 175 sellers

Flapen Score

Kugelschreiber against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Kugelschreiber is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kugelschreiber market on Amazon at a glance

Shoppers on Amazon Germany searched for Kugelschreiber 4.0M times last year and spent an estimated €2.1M. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.1M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
4.8%
Market size, estimated
€2.1Ma year
Peak month
December1.7× the quietest month
Top search term
kugelschreiber1.9M searches a year

02 · Price

A sale here is worth €11.20.

Listings sell for €11.20 on average, from €2.62 to €32.64. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At €11.20 that is €34K to €45K a year per listing.

Average price
€11.20under the $15 to $100 sweet spot
Price range
€2.62–€32.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
€34K–€45K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Schreib- & Korrekturbedarf. It carries 5,451 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#36in Schreib- & Korrekturbedarf
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
5,451per listing
Listings tracked
51

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Kugelschreiber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

175

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

33%

Top 20: 78%

Open market

27%

  • Brand 138%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Kugelschreiber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Kugelschreiber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kugelschreiber1.9M/yr
  • kugelschreiber hochwertig623K/yr
  • pen235K/yr
  • schneider kugelschreiber195K/yr
  • stift183K/yr
  • schneider slider rave xb127K/yr
  • bic kugelschreiber92K/yr
  • kugelschreiber schneider71K/yr
  • kuli64K/yr
  • pens54K/yr

Reviews and returns

What reviews say buyers love and hate about Kugelschreiber

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Schreiberfahrung”
18%of negative reviews mention “Schreiberfahrung”
0.3%of orders come back
“Der Stift macht Probleme beim Schreiben”
A buyer, on “Schreiberfahrung”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kugelschreiber questions

Answered from the same tracked data.