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Kühlschrank Deo

a concentrated shelf (top 5 take 82% of clicks) — Kühlschrank Deo doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46

Market size 18Growth 23Conversion 85Competition 15Returns 99Price range 46Avg price 41Brand share 24Review moat 57Quality gap 77
This niche Category average · 1,305 niches

Is Kühlschrank Deo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kühlschrank Deo is a €73K/yr Amazon Germany market (69K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.

Kühlschrank Deo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.8% over the last 90 days and 9.6% of searches end in a purchase.

€73K

revenue / yr

Units sold / yr10K
Search volume / yr-4.8%69K
Conversion rate9.6%
Avg price€10.97

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 35
Top-5 product click share82%
Open market9%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement60%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews1,204

Top Kühlschrank Deo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

€0€11K€22K€33K€44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

35

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

5%

  • Dr. Beckmann51%
  • Monkey Business13%
  • BEXEED10%
  • icepac9%
  • Mister Magic7%
  • VITESY4%
  • Open — no brand owns it (2 brands, 5%)

Kühlschrank Deo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR9.6%Products10Brands8Top 5 Brands91%OOS Rate13.3%Rating4.3★Reviews1,204Avg BSR#92
2K2KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.4×

Top Kühlschrank Deo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kühlschrank deo16K/yr
  • kühlschrank duft13K/yr
  • kühlschrank geruchsentferner8K/yr
  • kühlschrankdeo8K/yr
  • kühlschrank duft neutralisierer5K/yr
  • geruchsneutralisierer kühlschrank5K/yr
  • kühlschrank erfrischer4K/yr
  • fridge deodorizer4K/yr
  • kühlschrank geruchskiller6K/yr

What reviews say buyers love and hate about Kühlschrank Deo

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Geruch27%

Wirkt Geruchsneutral

Benutzerfreundlichkeit9%

Total simple in der Handhabung

Qualität insgesamt6%

Super Produkt

Kompaktheit5%

Kompakt, ohne Strom und ohne Filterwechsel Notwendigkeit – bisher guter Eindruck

Preis-Leistungs-Verhältnis5%

Funktioniert super und mit dem Natron voll günstig

What buyers complain about

69% of reviews
Geruch39%

es stinkt wie Sau

Funktionalität insgesamt5%

War unbrauchbar für uns

Preis-Leistungs-Verhältnis5%

Billig ist das Ding mit einem (im März 2026) regulären Preis von EUR 27,99 ja nicht,

Gesamtgröße4%

winzige Flasche

beworben Vs Tatsächliches Produkt3%

Produkt erfüllt in keiner Art und Weise die Erwartung

Kühlschrank Deo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
48%
2Geruch
17%
3Gesamtgröße
10%
4beworben Vs Tatsächliches Produkt
8%
5Benutzerfreundlichkeit
4%

Common Kühlschrank Deo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kühlschrank Deo 44/100 on Amazon Germany — Skip it. The niche generates €73K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -4.8% over the last 90 days.
Search demand for Kühlschrank Deo on Amazon Germany peaks in Aug, where the busiest month runs 1.4× the quietest.