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55

kreidestifte

Worth a look

Shows low returns (0.6%), but prices mostly outside the sweet spot ($2.22–$14.02) keeps it on the watch list.

Market size 66Growth 18Conversion 92Competition 71Returns 97Price range 0Avg price 23Brand share 60Review moat 25Quality gap 48

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good€649K

€649K/yr · 691K searches

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,533.36

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€8.41

avg listing price — sweet spot $15–$100

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

Price range

Bad€2.22–€14.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, kreidestifte is a €649K/yr Amazon Germany market (691K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
60K–80K
avg 1,500–2,000/product
Revenue / yr
€505K–€673K
units × avg price
Launch success
33%
2 of 6 new (360d)
Conversion rate
11.2%
Avg BSR
#72
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
5.7%
Avg brand age
52 months
Avg seller age
185 days

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

83

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

25%

  • STATIONERY ISLAND31%
  • WINSONS11%
  • Maqhpu10%
  • Lenski9%
  • Chalkola8%
  • SECURIT6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.
70K50KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€19K6%€39K9%€58K12%€78K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe23%

“Coole Stifte mit bunten Farben”

Qualität insgesamt10%

“Super Produkt”

Schreiberfahrung10%

“Dadurch eignen sich die Stifte sowohl für größere Beschriftungen als auch für feinere Details”

Benutzerfreundlichkeit9%

“Handhabung: Die Marker lassen sich gut aktivieren (schütteln und pumpen)”

beworben Vs Tatsächliches Produkt9%

“Hält was er verspricht”

Einfache Reinigung8%

“Lässt sich auch easy wieder abwischen”

Stift/Bleistiftqualität5%

“Super qualitative Stifte”

Preis-Leistungs-Verhältnis5%

“Super Preis-Leistung”

Gesamtgröße2%

“Passt”

Feder-/Spitzenqualität2%

“Besonders praktisch ist die Dual-Tip-Funktion mit Punkt- und Pinselspitze, wodurch sowohl feine Details als auch größere Schriftzüge problemlos gelingen”

What buyers complain about

Schreiberfahrung12%

“Schreiben beide nicht”

Einfache Reinigung8%

“Viel Schrubben nötig”

Qualität insgesamt8%

“Qualität unzureichend”

Benutzerfreundlichkeit7%

“Schwer zu entfernen”

Farbe6%

“Die Farbe Rosa ist etwas blass”

Auslaufsicher4%

“Zerläuft, fliest herunter”

Trocknungszeit4%

“Sind in kürzester Zeit ausgetrocknet”

trocken/leerTinte3%

“Stifte kamen schon komplett ausgetrocknet an alle komplett”

Rückstand3%

“Stattdessen bleiben unschöne Rückstände zurück”

Anzeigefarben3%

“nach einem monat schreiben die ersten farben schon nicht mehr”

Top return reasons

Funktionalität insgesamt29%
Farbe12%
Schreiberfahrung8%
Gesamtgröße8%
trocken/leerTinte4%
Kompatibilität – insgesamt3%
Dünn3%
Qualität insgesamt3%
Auslaufsicher3%
beworben Vs Tatsächliches Produkt2%

Common questions

Is kreidestifte profitable to sell on Amazon Germany?
The niche generates €649K/yr across 39 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the kreidestifte niche?
20 brands and 83 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in kreidestifte?
Top complaints mined from reviews: Schreiberfahrung, Einfache Reinigung, Qualität insgesamt. The return rate is 0.6%.
When does demand for kreidestifte peak?
Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the kreidestifte niche?
Listings span €2.22–€14.02; the average listing price is €8.41 (sweet spot $15–$100). The average incumbent carries 4,533 reviews — the moat a new listing must climb.

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