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Kleberoller

Fail

Prices span $2.77–$11.97, mostly outside the sweet spot, so Kleberoller is a Fail.

Flapen Score
44
44 / 100
Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46
Market size
€374K/yr380K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
75%top-5 click share · 8 brands · 57 sellers

Flapen Score

Kleberoller against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Kleberoller is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kleberoller market on Amazon at a glance

Shoppers on Amazon Germany searched for Kleberoller 380K times last year and spent an estimated €374K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €374K a year.

Searches, last 12 months
380K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
15.3%
Market size, estimated
€374Ka year
Peak month
December2.3× the quietest month
Top search term
kleberoller206K searches a year

02 · Price

A sale here is worth €6.44.

Listings sell for €6.44 on average, from €2.77 to €11.97. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At €6.44 that is €19K to €26K a year per listing.

Average price
€6.44under the $15 to $100 sweet spot
Price range
€2.77–€11.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
€19K–€26K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #18 within Klebebänder, Klebstoffe & Befestigungsmittel. It carries 3,487 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#18in Klebebänder, Klebstoffe & Befestigungsmittel
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
3,487per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Kleberoller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

57

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Brand 140%
  • Brand 229%
  • Brand 315%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Kleberoller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Kleberoller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kleberoller206K/yr
  • kleberoller maus30K/yr
  • klebemaus22K/yr
  • glue tape10K/yr
  • fotokleber roller13K/yr
  • kleberoller doppelseitig16K/yr
  • tesa kleberoller12K/yr
  • foto kleberoller6K/yr
  • klebe roller8K/yr
  • klebemaus roller7K/yr

Reviews and returns

What reviews say buyers love and hate about Kleberoller

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Haftung/Klebrigkeit”
38%of negative reviews mention “Haftung/Klebrigkeit”
0.3%of orders come back
“Zu wenig Kleber pro Stück”
A buyer, on “Haftung/Klebrigkeit”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kleberoller questions

Answered from the same tracked data.