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Keksschachtel

Fail

Shoppers spend an estimated $10K a year here, so Keksschachtel is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,305 Bürobedarf & Schreibwaren niches · −1 vs the category median of 46
Market size
€10K/yr100K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
25%top-5 click share · 38 brands · 59 sellers

Flapen Score

Keksschachtel against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Keksschachtel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keksschachtel market on Amazon at a glance

Shoppers on Amazon Germany searched for Keksschachtel 100K times last year and spent an estimated €10K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €10K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
1.1%
Market size, estimated
€10Ka year
Peak month
December11.5× the quietest month
Top search term
cookie box13K searches a year

02 · Price

A sale here is worth €9.74.

Listings sell for €9.74 on average, from €4.89 to €16.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €9.74 that is €0 to €974 a year per listing.

Average price
€9.74under the $15 to $100 sweet spot
Price range
€4.89–€16.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€974
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #382 within Umschläge & Versandzubehör. It carries 171 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
18.8%
Average rank
#382in Umschläge & Versandzubehör
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
171per listing
Listings tracked
66

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Keksschachtel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

59

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

25%

Top 20: 63%

Open market

50%

  • Brand 116%
  • Brand 211%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Keksschachtel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.5×

Search terms

Top Keksschachtel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cookie box13K/yr
  • geschenkbox mit sichtfenster6K/yr
  • geschenkbox mit fenster7K/yr
  • karton mit sichtfenster7K/yr
  • keksbox10K/yr
  • keksschachtel13K/yr
  • keksschachtel mit sichtfenster8K/yr
  • keksverpackungen10K/yr
  • keks verpackung7K/yr
  • kekse verpackung8K/yr

Reviews and returns

What reviews say buyers love and hate about Keksschachtel

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Geschenk Zweck”
25%of negative reviews mention “Gesamtgröße”
1.7%of orders come back
“Kleiner als gedacht”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Keksschachtel questions

Answered from the same tracked data.