Kawaii
FailDemand is soft, at -84.6% this quarter, so Kawaii is a Fail.
- Flapen Score
- 37 / 100Ranks 1,046 of 1,305 Bürobedarf & Schreibwaren niches · −9 vs the category median of 4637
- Market size
- €154K/yr581K searches / yr
- 90-day growth
- -84.6%search demand this quarter
- Competition
- 45%top-5 click share · 6 brands · 188 sellers
Flapen Score
Kawaii against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Kawaii is stronger. Inside it, weaker.
Market
The Kawaii market on Amazon at a glance
Shoppers on Amazon Germany searched for Kawaii 581K times last year and spent an estimated €154K. The top 5 brands take 99% of clicks. Demand peaks in Apr–Jul–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -84.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €154K a year.
- Searches, last 12 months
- 581K
- Growth, 90 days vs prior 90
- -84.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- €154Ka year
- Peak month
- April2.8× the quietest month
- Top search term
- legami ostern edition 2026332K searches a year
02 · Price
A sale here is worth €10.14.
Listings sell for €10.14 on average, from €2.76 to €26.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €10.14 that is €3K to €5K a year per listing.
- Average price
- €10.14under the $15 to $100 sweet spot
- Price range
- €2.76–€26.12
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€5K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #65 within Schreib- & Korrekturbedarf. It carries 1,769 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 81%
- Out of stock, average day
- 2.4%
- Average rank
- #65in Schreib- & Korrekturbedarf
- Average rating
- 4.63 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,769per listing
- Listings tracked
- 32
04 · Newcomers
10 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Kawaii products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Legami Set mit 2 Gelstiften Lovely Friends Hoppy Easter limitierte Auflage abnehmbares und wiederverwendbares Deko-Tierchen rollt nicht weg rosa und violette Tinte
- Price
- €7.64
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 4mo ago

LEGAMI - 2er Set löschbare Gelstifte Osteredition Stifte mit löschbarer Tinte rosa lila löschbarer Stift löschbar ohne Blatt zu verbrauchen 0 7 mm Spitze
- Price
- €20.98
- Rating
- 4.8/5
- Reviews
- 1,576
- Age
- 1y ago

LEGAMI Set mit 14 radierbaren Gelstiften mit thermoempfindlicher Radiertinte verschiedene Tintenfarben und Schaftdesigns 0 7 mm Spitze Tiermotive
- Price
- €22.97
- Rating
- 4.6/5
- Reviews
- 1,992
- Age
- 1y ago

LEGAMI - 4er Set Gel Radiergummi Farm Sweet Farm Stifte mit hitzeempfindlicher radierbarer Tinte schwarz rosa grün rot radiert ohne Blatt zu verbrauchen 0 7 mm Spitze
- Price
- €8.45
- Rating
- 4.7/5
- Reviews
- 3,573
- Age
- 1y ago

Legami HC0001 Set mit 6 Mini-Textmarker Carrate Team in Karotteform Tinte auf Wasserbasis für feine und dicke Striche Pastellfarben schnell trocknend
- Price
- €5.12
- Rating
- 4.8/5
- Reviews
- 1,382
- Age
- 4y ago
Trending
estimated 90-day click momentum
Legami - Set mit 6 Mini-Textmarkern - Teddys Superpower
- Price
- €6.31
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 7mo ago

LEGAMI - 4er Set Gel Radiergummi Farm Sweet Farm Stifte mit hitzeempfindlicher radierbarer Tinte schwarz rosa grün rot radiert ohne Blatt zu verbrauchen 0 7 mm Spitze
- Price
- €6.92
- Rating
- 4.7/5
- Reviews
- 11,298
- Age
- 1y ago

Legami Textmarker
- Price
- €12.07
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 10mo ago

LEGAMI Set aus 7 radierbaren Gelstiften mit wärmeempfindlicher Tinte in verschiedenen Farben Marienkäfer Lama Bunny Hai Giraffe Monster und Teddy 0 7mm Spitze
- Price
- €13.12
- Rating
- 4.6/5
- Reviews
- 1,999
- Age
- 4mo ago

Legami - Set mit 6 radierbaren Textmarkern Magic Highlighters Doppelspitze zum Markieren und Radieren für feine und dicke Striche in Gelb Orange Rot Violett Hellblau Grün
- Price
- €6.90
- Rating
- 4.6/5
- Reviews
- 1,281
- Age
- 4y ago
Newest
by launch date
LEGAMI Set mit 15 radierbaren Gelstiften mit thermoempfindlicher Radiertinte verschiedene Tintenfarben und Schaftdesigns 0 7 mm Spitze Tierdesigns Marienkäfer Monster Tiger und Bauernhof
- Price
- €26.12
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 4mo ago

LEGAMI Set mit 8 radierbaren Gelstiften mit thermoempfindlicher Radiertinte verschiedene Tintenfarben und Schaftdesigns 0 7 mm Spitze Marienkäfer Monster Tiger Schmetterling und
- Price
- €15.88
- Rating
- 4.8/5
- Reviews
- 103
- Age
- 4mo ago

LEGAMI Set aus 7 radierbaren Gelstiften mit wärmeempfindlicher Tinte in verschiedenen Farben Marienkäfer Lama Bunny Hai Giraffe Monster und Teddy 0 7mm Spitze
- Price
- €13.12
- Rating
- 4.6/5
- Reviews
- 1,999
- Age
- 4mo ago

Legami Set mit 2 Gelstiften Lovely Friends Hoppy Easter limitierte Auflage abnehmbares und wiederverwendbares Deko-Tierchen rollt nicht weg rosa und violette Tinte
- Price
- €7.64
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 4mo ago

LEGAMI - Zweifarbig Ladybug Motiv schwarze und rote Tinte Click&Clack Stift Ideal für Schule Büro Zuhause Zweifarbig 1 mm Spitzendurchmesser
- Price
- €3.12
- Rating
- 4.5/5
- Reviews
- 1,499
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
188
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 85%
Open market
0%
- LEGAMI95%
- Thboxes1%
- Zouwel1%
- Orablooiva1%
- Four Candies1%
- Flanliy1%
Demand
Kawaii search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jul, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Kawaii search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- legami ostern edition 2026332K/yr
- legami textmarker51K/yr
- legami stifte ostern edition 202659K/yr
- legami marker16K/yr
- süße stifte14K/yr
- cute pens11K/yr
- legami schwein12K/yr
- kawaii stifte12K/yr
- cute stifte7K/yr
- textmarker legami6K/yr
Reviews and returns
What reviews say buyers love and hate about Kawaii
We read the reviews and the return reasons for every product selling here.
“Sind schon teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kawaii questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









